The "go home" vans haven't been banned

Provided that it corrects the misleading claim "106 arrests last week in your area", the government is free to continue to use the "go home" slogan.

No policy attracted greater condemnation at the Labour and Lib Dem conferences than the Home Office's "go home" vans, so today's ruling by the Advertising Standards Authority is likely to be studied closely in Westminster. 

Most of the media is reporting that the vans, which told illegal immigrants to "go home or face arrest" (a slogan that Yvette Cooper rightly warned was "reminiscent of the 1970s National Front"), have been banned by the ASA, but this seemingly favourable outcome isn't supported by the facts. 

The watchdog ruled that the line "106 arrests last week in your area" was "misleading" since the data on which it was based related to north London, rather than the areas in which the poster was displayed (Barking and Dagenham, Redbridge, Barnet, Brent, Ealing and Hounslow), but, significantly, it cleared the government of using "offensive" and "irresponsible" material that was likely to "incite or exacerbate racial hatred and tensions in multicultural communities". 

While acknowledging that the phrase "go home" was "reminiscent of slogans used in the past to attack immigrants to the UK", the ASA said that the vans were "unlikely to cause serious or widespread offence or distress." In addition, while "noting that many of those areas had multicultural, ethnically diverse populations", it argued that the poster was "clearly addressed to illegal immigrants rather than to non-naturalised immigrants who were in the UK legally or to UK citizens, and it would be understood by those who saw it as communicating a message in relation to their immigration status, not their race or ethnicity." As a result, it concluded that the vans were "unlikely to incite or exacerbate racial hatred and tensions in multicultural communities, and that it was not irresponsible and did not contain anything which was likely to condone or encourage violence or anti-social behaviour."

So, while the ASA ended by warning that the ad "must not appear again in its current home", this order applies only to the "106 arrests" line, not the "go home" slogan. There is nothing to prevent Home Office using the vans again and it has notably refused to rule out doing so. A spokesman said: "We are pleased the ASA has concluded that our pilot was neither offensive nor irresponsible.

"We have always been clear that this campaign was about encouraging illegal immigrants to leave the country voluntarily and was not targeted at particular racial or ethnic groups.

"In respect of the ASA's other findings, we can confirm that the poster will not be used again in its current format."

Provided the government corrects its misleading data (not the first time it's been ordered to do so), it is free to use the slogan "go home" again. Last Sunday, Theresa May said that she would decide whether to use the vans again after she had seen the results of an "evaluation". She said: "once I’ve seen the results of that evaluation, we can make a decision about the impact of those vans. I think from the public’s point of view, I think what they want to see is a government that is clearly doing everything it can to remove people from this country who have no right to be here, who are here illegally and that’s what we are doing."

Given the political outrage the vans have caused, the government may well decide to retire them, but nothing the ASA has said today forces it to do so. 

A van carrying the Home Office's message to illegal immigrants: 'Go home or face arrest.'

George Eaton is political editor of the New Statesman.

Screengrab from Telegraph video
Show Hide image

The Telegraph’s bizarre list of 100 reasons to be happy about Brexit

“Old-fashioned light bulbs”, “crooked cucumbers”, and “new vocabulary”.

As the economy teeters on the verge of oblivion, and the Prime Minister grapples with steering the UK around a black hole of political turmoil, the Telegraph is making the best of a bad situation.

The paper has posted a video labelled “100 reasons to embrace Brexit”. Obviously the precise number is “zero”, but that didn’t stop it filling the blanks with some rather bizarre reasons, floating before the viewer to an inevitable Jerusalem soundtrack:

Cheap tennis balls

At last. Tennis balls are no longer reserved for the gilded eurocrat elite.

Keep paper licences

I can’t trust it unless I can get it wet so it disintegrates, or I can throw it in the bin by mistake, or lose it when I’m clearing out my filing cabinet. It’s only authentic that way.

New hangover cures

What?

Stronger vacuums

An end to the miserable years of desperately trying to hoover up dust by inhaling close to the carpet.

Old-fashioned light bulbs

I like my electricals filled with mercury and coated in lead paint, ideally.

No more EU elections

Because the democratic aspect of the European Union was something we never obsessed over in the run-up to the referendum.

End working time directive

At last, I don’t even have to go to the trouble of opting out of over-working! I will automatically be exploited!

Drop green targets

Most people don’t have time to worry about the future of our planet. Some don’t even know where their next tennis ball will come from.

No more wind farms

Renewable energy sources, infrastructure and investment – what a bore.

Blue passports

I like my personal identification how I like my rinse.

UK passport lane

Oh good, an unadulterated queue of British tourists. Just mind the vomit, beer spillage and flakes of sunburnt skin while you wait.

No fridge red tape

Free the fridge!

Pounds and ounces

Units of measurement are definitely top of voters’ priorities. Way above the economy, health service, and even a smidgen higher than equality of tennis ball access.

Straight bananas

Wait, what kind of bananas do Brexiteers want? Didn’t they want to protect bendy ones? Either way, this is as persistent a myth as the slapstick banana skin trope.

Crooked cucumbers

I don’t understand.

Small kiwi fruits

Fair enough. They were getting a bit above their station, weren’t they.

No EU flags in UK

They are a disgusting colour and design. An eyesore everywhere you look…in the uh zero places that fly them here.

Kent champagne

To celebrate Ukip cleaning up the east coast, right?

No olive oil bans

Finally, we can put our reliable, Mediterranean weather and multiple olive groves to proper use.

No clinical trials red tape

What is there to regulate?

No Turkey EU worries

True, we don’t have to worry. Because there is NO WAY AND NEVER WAS.

No kettle restrictions

Free the kettle! All kitchen appliances’ lives matter!

Less EU X-factor

What is this?

Ditto with BGT

I really don’t get this.

New vocabulary

Mainly racist slurs, right?

Keep our UN seat

Until that in/out UN referendum, of course.

No EU human rights laws

Yeah, got a bit fed up with my human rights tbh.

Herbal remedy boost

At last, a chance to be treated with medicine that doesn’t work.

Others will follow [picture of dominos]

Hooray! The economic collapse of countries surrounding us upon whose trade and labour we rely, one by one!

Better English team

Ah, because we can replace them with more qualified players under an Australian-style points-based system, you mean?

High-powered hairdryers

An end to the miserable years of desperately trying to dry my hair by yawning on it.

She would’ve wanted it [picture of Margaret Thatcher]

Well, I’m convinced.

I'm a mole, innit.