War in Syria: Barack Obama has run out of friends

In passing the decision on Syria strikes on to Congress, the President has decided it's better to look like a coward than a hypocrite.

Yesterday, in an announcement that took pretty much all news networks and commentators by surprise, Barack Obama took precisely zero military action in response to Syria's highly-publicised recent use of chemical weapons.

For even the first few paragraphs of his speech, everyone still assumed there would be Tomahawk missiles in the air within hours.

“In a world with many dangers, this menace must be confronted. Now, after careful deliberation, I have decided that the United States should take military action against Syrian regime targets,” the President said. “I’m confident we can hold the Assad regime accountable for their use of chemical weapons, deter this kind of behaviour, and degrade their capacity to carry it out. Our military has positioned assets in the region. The Chairman of the Joint Chiefs has informed me that we are prepared to strike whenever we choose.”

So far, so Desert Fox. But then, the President changed tack.

“I’m also mindful that I’m the President of the world’s oldest constitutional democracy,” he said, in one of the more awkward non-sequiturs of his speaking career. “I’ve long believed that our power is rooted not just in our military might, but in our example as a government of the people, by the people, and for the people. And that’s why I’ve made a second decision: I will seek authorisation for the use of force from the American people’s representatives in Congress.”

That's right: despite not technically needing the approval of his legislature to take military action, Obama is magnanimously seeking it anyway. This would be a big deal even if there wasn't an enormous elephant in that particular room, but of course there is, in the form of David Cameron's catastrophically embarrassing failure to achieve the exact same vote, despite – in theory – having a much tighter constitutional hold on his legislature than Obama.

But the US president has run out of friends. The UN is completely gridlocked by Russia, while the UK, America's usual ally in such adventures, now isn't on board either. Nobody, not the Arab League, not NATO, not the war-weary American public nor even the war-eager hawks in the Republican party for whom limited missile strikes don't go far enough; nobody, except suddenly belligerent France, is on board with the President's plan.

That being the case, Obama has decided to duck acting unilaterally. Instead, he is betting on his own ability to sell the war to the people, and therefore to Congress, in just nine days. If he succeeds, of course, he can go to war without being accused of riding roughshod over Congress, and international law. He cannot be accused of acting alone.

But if he fails, it will be a catastrophe for his credibility at home and abroad.

This is Obama's own fault, really. He talked himself into a corner with his 'red line' ultimatum, and has found himself cornered between two versions of himself: one, a year ago, laying down the sanctity of international law on chemical weaponry; and the other as a candidate in 2008 waxing lyrical on how the primacy of Congress should be respected in warlike matters. The latter position makes going to war alone, without Congress, the UN, a national mandate, or even the British along for the ride, unpalatable. So, with his position on chemical weapons staked out in 2012, but no support, and mindful of what he said about similar decisions as a candidate in 2008, he has taken the less lonely option. He has chosen to look like a coward, instead of a hypocrite.

Is that entirely fair? Was this cowardice? To some extent, yes. To the Syrian rebels who had been expecting air support, it looks like when the crucial moment came, America blinked. After more than two years of inaction, their disappointment is unsurprising.

One thing is certain: Obama is not really acting out of concern for constitutionality. Remember, he had no such misgivings about not consulting Congress when he took action in Libya two years ago. But then, he had UN backing for that; this time he faced standing alone. So he passed the buck.

Which is not to say that, paradoxically, shoving the responsibility for this decision on to Congress wasn't in its own way a brave move. After Cameron's humiliation in the Commons last week, Obama will be acutely aware that a losing vote now, after he so clearly staked out his own position, would be worse than embarrassing: it could be seen as a de facto vote of no confidence in his administration. The stakes could not be higher.

With Congress away for the Labor Day holiday, he has until 9 September to make his case. Obama would not have taken this risk unless he had reasonable confidence that he is going to succeed – but the American legislature is notoriously unpredictable, obstructive, and – in the case of the House of Representatives – controlled by the Republican party. There are factions who are going to make his job difficult: libertarian Republicans and dove Democrats want to leave Syria alone to fight its own civil war; and on the other side, interventionist Republicans like John McCain think targeted strikes don't go far enough.

Coward or not, the President now has a hell of a fight on his hands - before an American shot has been fired.

Barack Obama in the Rose Garden on August 31. Photo: Getty

Nicky Woolf is a writer for the Guardian based in the US. He tweets @NickyWoolf.

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA