The Tories and Labour agree: there won't be a second vote on Syria

As dismaying as it may be to interventionists, both parties have decided that the wisest political choice is to move on.

Barack Obama's decision to seek Congressional approval for military action against Syria, rather than launch immediate missile strikes, has raised the question of whether a second parliamentary vote on UK involvement could be held. This could take place after the UN weapons inspectors have reported on the Ghouta massacre and after the Security Council and Congress (on 9 September) have voted. The irony of Thursday's outcome is that there was a hypothetical majority for not ruling military action out (Labour's position) even if there was clearly not one for ruling it in.

But in their appearances on The Andrew Marr Show this morning, both Douglas Alexander and George Osborne stated that a second vote would not be held. Alexander emphasised that Cameron had "given his word to the British people that the UK will not participate in military action in Syria". He added that he was "intruiged" by Cameron's decision to rule out military action after the defeat (Labour sources tell me that they did not expect him to do so) but that staging another vote would raise questions over his "judgement" and that this would "weigh heavily on the public and parliament".

One option would be for Cameron to call Labour's bluff by overriding these concerns and putting forward a new motion on Syria, but Osborne, who knows the PM's mind, ruled this out. He said he disagreed with those who argued that a "bit more evidence" would change MPs' minds and concluded: "Parliament has spoken. The Labour Party has played this opportunistically. The Conservative MPs and the Liberal Democrats who could not support us – they have a deep scepticism about military involvement. I don't think another UN report, or whatever, would make the difference. Of course I wanted us to be part of a potential military response. Now that is just not going to be open to us."

For both parties, there is no political benefit to be gained from prolonging the question of whether the UK could participate in military action. A second parliamentary defeat would be immensely damaging to Cameron and he is under pressure from senior Tories to refocus on the domestic concerns that will determine the outcome in 2015. For Labour, there is no political incentive to challenge Cameron's decision to rule out intervention. Ed Miliband has narrowly avoided a split in his own party (shadow transport minister Jim Fitzpatrick resigned before the vote and I'm told by a party source that at least five other frontbenchers were prepared to do so) and, after a woeful summer, has regained authority as the man who prevented a precipitous rush to war.

As dismaying as it may be to principled interventionists, both parties have decided that the best thing to do is to move on.

George Eaton is political editor of the New Statesman.

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA