Miliband's energy price cap is a brilliant trap for the Tories

The Tories' natural aversion to price controls means they will struggle to support a cap, leaving Miliband free to present Cameron as siding with the companies over the consumers.

After spending the summer telling voters that they're worse off under the Tories, Ed Miliband knew that he needed an emblematic policy that would show them how they'd be better off under Labour. The result, unveiled in his speech, was a pledge to freeze energy prices until 2017. Miliband said: "The next Labour government will freeze gas and electricity prices until the start of 2017. Your bills will be frozen, benefitting millions of families and millions of businesses. That is what I mean by a government that fights for you. That's what I mean when I say: Britain can do better than this."

One senior Labour strategist told me after the speech that the party had focused-grouped the policy and that voter approval was "off the scale". Polling has consistently shown that of every 'cost-of-living' issue, it is energy prices that are the public's greatest concern. With this intervention, Miliband has framed himself as a strong leader prepared to stand up to predatory firms on behalf of the little guy. He noted that "the companies won't like it because it will cost them money" but added: "they have been overcharging people for so long because the market does not work. And we need to press the reset button." The party calculates that the move, which will be backed by legislation in the first month of a Labour government, will save consumers £120 and businesses £1,800.

While the Tories have capped benefits and immigration, Miliband has smartly borrowed this device to show how Labour would tackle the 'cost of living crisis" it has so often bemoaned. The question now is how the Conservaties will respond: will they steal it or kill it? David Cameron has promised action to force firms "to give the lowest tariff to their customers" but this falls well short of Miliband's pledge, and charities and consumer groups warn that it will have little meaningful effect on prices.

So far, the Tory attack machine has responded by claiming that Miliband's commitment to a 2030 decarbonisation target would add £125 to households' energy bills but soon Cameron will be forced to answer the question that Labour will inevitably pose: are you for a cap or against one?

The Tories' natural free-market aversion to price controls means it will be hard for Cameron to support any form of cap, but he will be reluctant to allow Labour to claim that he has taken the side of companies over consumers and again stood up for the "wrong people". At the moment, the Tories' response to Miliband's cap seems to be to change the subject. But as Labour found in the case of welfare and immigration, that is a politically fraught course. With his announcement today, Miliband has set a brilliant trap for Cameron that the Conservatives will struggle to avoid walking into. 

Ed Miliband delivers his speech to the Labour conference in Brighton. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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I was wrong about Help to Buy - but I'm still glad it's gone

As a mortgage journalist in 2013, I was deeply sceptical of the guarantee scheme. 

If you just read the headlines about Help to Buy, you could be under the impression that Theresa May has just axed an important scheme for first-time buyers. If you're on the left, you might conclude that she is on a mission to make life worse for ordinary working people. If you just enjoy blue-on-blue action, it's a swipe at the Chancellor she sacked, George Osborne.

Except it's none of those things. Help to Buy mortgage guarantee scheme is a policy that actually worked pretty well - despite the concerns of financial journalists including me - and has served its purpose.

When Osborne first announced Help to Buy in 2013, it was controversial. Mortgage journalists, such as I was at the time, were still mopping up news from the financial crisis. We were still writing up reports about the toxic loan books that had brought the banks crashing down. The idea of the Government promising to bail out mortgage borrowers seemed the height of recklessness.

But the Government always intended Help to Buy mortgage guarantee to act as a stimulus, not a long-term solution. From the beginning, it had an end date - 31 December 2016. The idea was to encourage big banks to start lending again.

So far, the record of Help to Buy has been pretty good. A first-time buyer in 2013 with a 5 per cent deposit had 56 mortgage products to choose from - not much when you consider some of those products would have been ridiculously expensive or would come with many strings attached. By 2016, according to Moneyfacts, first-time buyers had 271 products to choose from, nearly a five-fold increase

Over the same period, financial regulators have introduced much tougher mortgage affordability rules. First-time buyers can be expected to be interrogated about their income, their little luxuries and how they would cope if interest rates rose (contrary to our expectations in 2013, the Bank of England base rate has actually fallen). 

A criticism that still rings true, however, is that the mortgage guarantee scheme only helps boost demand for properties, while doing nothing about the lack of housing supply. Unlike its sister scheme, the Help to Buy equity loan scheme, there is no incentive for property companies to build more homes. According to FullFact, there were just 112,000 homes being built in England and Wales in 2010. By 2015, that had increased, but only to a mere 149,000.

This lack of supply helps to prop up house prices - one of the factors making it so difficult to get on the housing ladder in the first place. In July, the average house price in England was £233,000. This means a first-time buyer with a 5 per cent deposit of £11,650 would still need to be earning nearly £50,000 to meet most mortgage affordability criteria. In other words, the Help to Buy mortgage guarantee is targeted squarely at the middle class.

The Government plans to maintain the Help to Buy equity loan scheme, which is restricted to new builds, and the Help to Buy ISA, which rewards savers at a time of low interest rates. As for Help to Buy mortgage guarantee, the scheme may be dead, but so long as high street banks are offering 95 per cent mortgages, its effects are still with us.