Lord Ashcroft's marginals poll gives Labour and the Lib Dems reasons to be cheerful

Labour has a 14-point lead in the 32 most marginal Tory-Labour seats, while the Lib Dems are just three points behind the Conservatives in the eight most competitive Tory-Lib Dem seats.

After the return of economic growth and the narrowing of Labour's poll lead prompted some Tories to talk of a "glide path to victory", Lord Ashcroft's marginals poll has provided a much-needed dose of realism. The survey of the Conservatives' 40 most vulnerable constituencies shows that the defection of Tory supporters to UKIP means that Labour now enjoys a 14-point lead in the 32 seats where it is in second place, compared to a national lead of just five in Ashcroft's poll. In short, the party is gaining support where it matters most. Labour is on 43% (down one since 2011), the Tories are on 29% (down six), UKIP is on 11% and the Lib Dems are on 8%. That lead is large enough for Miliband's party to win the 32 most competitive Con-Lab marginals and a further 66 off the Tories if the swing is replicated elsewhere, putting it on course for a comfortable majority.

But it isn't just Labour and UKIP that have cause to be cheerful; there's also some rare good news for the Lib Dems. In the eight most marginal Con-Lib Dem seats, Nick Clegg's party is just three points behind David Cameron's, with a swing of only 0.5% to the Tories since 2010. The Conservatives are on 32%, with the Lib Dems on 29%, Labour on 18% and UKIP on 12%. For the Lib Dems, it is further evidence that their vote is holding up where they are competitive. Rather than merely defending their existing 57 seats, the surge of UKIP (which draws around 60% of its support from 2010 Tories) means that the Lib Dems could yet hope to dislodge the Tories in seats where they are vulnerable.

The poll will gladden Labour hearts and darken Tory ones but it's important to remember, as Ashcroft says, that it is "a snapshot", not a prediction. It tells us what would happen were a general election held today, not what is likely to happen in 2015. Governments invariably gain support in the run-up to a general election as voters stop treating opinion polls as a referendum on the government (2010 was typical of this), so Labour needs a large cushion of support to be confident of victory. A similar poll conducted by PoliticsHome in September 2008 suggested the Conservatives would win a landslide majority of 146 seats, while another, carried out in October 2009, pointed to a Tory majority of 70. Just seven months later, Cameron was left with no majority at all. In other words, 18 months out from the general election, only the most optimistic Labourite or the most pessimistic Tory would treat this poll as a reliable indicator of the result.

David Cameron, Ed Miliband and Nick Clegg attend a ceremony at Buckingham Palace to mark the Duke of Edinburgh's 90th birthday on June 30, 2011. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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