The Lib Dems are now in danger of excessive optimism

Even on a generous reading, the party is still on course to lose nearly half of its 57 seats.

They're trailing UKIP in the polls and rarely score above 10 points. They've lost a third of their members since 2010 (down from 65,038 to 42,501) and more than a thousand of their hard-won councillors. They ran a deficit of £410,951 last year and are struggling to raise the funds required to fight an adequate general election campaign. So why, ahead of the opening of their conference in Glasgow tomorrow, are the Lib Dems so cheerful?

The first reason is that the next election appears increasingly likely to result in another hung parliament. While the party could yet face a wounding left-right split if forced to choose between the Tories and Labour (both of whom could conceivably win enough seats to form a majority government with Lib Dem support), the thought of again holding the balance of power and negotiating concessions (proportional representation for local government!) is an intoxicating one.

The second is that the party believes both that a significant number of its 2010 supporters will return to the fold before 2015 and that it is performing better than the headline figures suggest. Were the results of the latest YouGov poll (which has them on 8 per cent) replicated on a uniform swing, the Lib Dems would retain just 17 of their 57 seats. But as the party's activists rejoice in pointing out, their vote is holding up, and even improving, in their heartlands. The Eastleigh by-election, which the party won comfortably in the most adverse circumstances (recall the misdemeanours of the two Chris's: Huhne and Rennard), is offered as ultimate proof that they are not heading for electoral apocalypse. Where the party is well organised and where it can appeal for tactical votes from Labour supporters (the Tories are in second place in 37 of the 57 Lib Dem seats), it can still win. It is this faith that explains why those calling for Nick Clegg's head are still limited to maverick non-MPs such as Lembit Opik and Lord Oakeshott. 

But if they were once suffering from an excess of pessimism, many Lib Dems now appear overly optimistic. Even if their vote share rises to 15% before 2015, the laws of arithmetic mean they cannot expect to win many more than 30 seats. The party's intention to fight the next election as "57 Eastleighs" ignores the fact that this simply isn't possible. While the Lib Dems were able to pour thousands of activists and cabinet ministers into the constituency, they won't be able to do so when fighting on 56 other fronts at the same time. After decades of advancement, the party is still on course for its worst performance since 1992, losing around half of its seats. If it isn't dreading the evening of 7 May 2015, it really should be. 

Nick Clegg leaves Number 10 Downing Street to attend Prime Minister's Questions. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Byron burgers and bacon sandwiches: can any politician get away with eating on camera?

Memo to aspirant world leaders: eating in public is a political minefield.

Miliband’s sandwich. Cameron’s hot dog. Osborne’s burger. The other Miliband’s banana. As well as excellent names for up-and-coming indie bands, these are just a few examples of now infamous food faux pas committed by British politicians.

During his entire mayoral campaign, Sadiq Khan refused to eat anything in public. When journalist Simon Hattenstone met him in his local curry house for the Guardian, the now-mayor didn’t eat a single bite despite “dish after dish” arriving at the table. Who can blame him? Though Ed Miliband had been pictured blunderingly eating a bacon sandwich an entire year earlier, the national furore around the incident had not yet died down. “He can make me look Clooneyesque or make me look like Ed eating a bacon sandwich,” Khan said of the photographer at the time.

Miliband’s bacon sandwich is now so infamous that I need offer no explanation for the event other than those words. There is an entire Wikipedia page dedicated to the photograph of Ed, lips curled and eyes rolling, as he tucks into that fateful sarnie. Yet politicians frequently bite off more than they can chew – why did Ed’s mishap inspire multiple headlines and an entire front page of The Sun?

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“The momentum got behind the bacon sandwich story because he was awkward, it showed him in a light which was true - he was an awkward candidate in that election,” says Paul Baines, a professor of political marketing at Cranfield University. “He didn’t come across right.”

The photograph of Miliband fit neatly within a pre-existing image of the politician – that he was bumbling, incompetent, and unable to take control. Similarly, when David Cameron was pictured eating a hot dog with a knife and fork months later, the story reinforced popular notions of him as a posh, out-of-touch, champagne-swilling old Etonian. Though Oxford-educated, two-kitchen Miliband is nearly as privileged as Cameron, and Brexit-inducing Dave equally as incompetent as Ed, the pictures would not gain the same popularity in reverse. There are many, many less-than-flattering pictures of Cameron eating, but they didn’t fit into a workable narrative.

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No one, for example, focused on the price of Ed’s sandwich. Purchased at New Covenant Garden Market, it was undoubtedly more expensive than Greggs’ £1.75 bacon roll – but no one cared. When George Osborne was pictured eating an £8 Byron burger whilst cutting £11.5 million from the British budget, however, the picture spoke to many. The then-chancellor was forced to explain that “McDonalds doesn't deliver”, although, as it turned out, Byron didn’t either.

“The idea was to try and display him in a good light – here's a guy eating a burger just like everyone else. The only problem was it was a posh burger and of course he didn't look like everyone else because he was spending ten quid on a burger,” explains Baines.

But Dave, Ed, and George are just the latest in a long, long line of politicians who have been mocked for their eating habits. Across the ocean, Donald Trump has been lambasted for liking his steak well done, while in 1976, Gerald Ford was mocked after biting into the inedible corn husk of a tamale. Why then, do politicians not copy Khan, and avoid being pictured around food altogether?

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“Food connects everybody, food is essentially a connection to culture and the 'every person',” explains Baines. “[Nigel] Farage's appearance in the pub has definitely had a positive impact on how he's perceived by a big chunk of the working class electorate which is an important, sizeable group.” Though Cameron, too, has been pictured with pints, his undeniably weird grasp on the glass make the pictures seem inauthentic, compared to Farage whose pints are clearly at home in his hands. In America, Joe Biden managed to capture the same authenticity with an ice-cream cone.

“I think when it comes across badly is when it comes across as inauthentic,” says Baines. “If I were advising, I certainly wouldn't advise Theresa May to be seen in the pub having a pint, that would not shine with her particular character or style. But could Tim Farron come across better in that way? Possibly but it does have to be authentic.”

Food, then, can instantly make a politician seem in or out of touch. This is especially true when food connects to national identity. Tony Blair, for example, publicly claimed his favourite dish was fish and chips despite earlier saying it was fettuccine with olive oil, sundried tomatoes and capers. In the 1980s, Lord Mandelson allegedly mistook mushy peas for guacamole, insulting us all. In the States, you’d be hard pressed to find a politician who hasn’t been pictured with a hot dog, and there are entire articles dedicated to US politicians who eat pizza with a knife and fork. Again, the food fits a narrative – politicians out of touch with the common person.  

Then again, sometimes, just sometimes, no narrative is needed. We’d advise any candidate who seriously wants a shot in the 2017 General Election to not, under any circumstances, be pictured casually feeding a Solero to an unidentified young woman. 

Amelia Tait is a technology and digital culture writer at the New Statesman.

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