The Lib Dems are now in danger of excessive optimism

Even on a generous reading, the party is still on course to lose nearly half of its 57 seats.

They're trailing UKIP in the polls and rarely score above 10 points. They've lost a third of their members since 2010 (down from 65,038 to 42,501) and more than a thousand of their hard-won councillors. They ran a deficit of £410,951 last year and are struggling to raise the funds required to fight an adequate general election campaign. So why, ahead of the opening of their conference in Glasgow tomorrow, are the Lib Dems so cheerful?

The first reason is that the next election appears increasingly likely to result in another hung parliament. While the party could yet face a wounding left-right split if forced to choose between the Tories and Labour (both of whom could conceivably win enough seats to form a majority government with Lib Dem support), the thought of again holding the balance of power and negotiating concessions (proportional representation for local government!) is an intoxicating one.

The second is that the party believes both that a significant number of its 2010 supporters will return to the fold before 2015 and that it is performing better than the headline figures suggest. Were the results of the latest YouGov poll (which has them on 8 per cent) replicated on a uniform swing, the Lib Dems would retain just 17 of their 57 seats. But as the party's activists rejoice in pointing out, their vote is holding up, and even improving, in their heartlands. The Eastleigh by-election, which the party won comfortably in the most adverse circumstances (recall the misdemeanours of the two Chris's: Huhne and Rennard), is offered as ultimate proof that they are not heading for electoral apocalypse. Where the party is well organised and where it can appeal for tactical votes from Labour supporters (the Tories are in second place in 37 of the 57 Lib Dem seats), it can still win. It is this faith that explains why those calling for Nick Clegg's head are still limited to maverick non-MPs such as Lembit Opik and Lord Oakeshott. 

But if they were once suffering from an excess of pessimism, many Lib Dems now appear overly optimistic. Even if their vote share rises to 15% before 2015, the laws of arithmetic mean they cannot expect to win many more than 30 seats. The party's intention to fight the next election as "57 Eastleighs" ignores the fact that this simply isn't possible. While the Lib Dems were able to pour thousands of activists and cabinet ministers into the constituency, they won't be able to do so when fighting on 56 other fronts at the same time. After decades of advancement, the party is still on course for its worst performance since 1992, losing around half of its seats. If it isn't dreading the evening of 7 May 2015, it really should be. 

Nick Clegg leaves Number 10 Downing Street to attend Prime Minister's Questions. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.