The Lib Dems are now in danger of excessive optimism

Even on a generous reading, the party is still on course to lose nearly half of its 57 seats.

They're trailing UKIP in the polls and rarely score above 10 points. They've lost a third of their members since 2010 (down from 65,038 to 42,501) and more than a thousand of their hard-won councillors. They ran a deficit of £410,951 last year and are struggling to raise the funds required to fight an adequate general election campaign. So why, ahead of the opening of their conference in Glasgow tomorrow, are the Lib Dems so cheerful?

The first reason is that the next election appears increasingly likely to result in another hung parliament. While the party could yet face a wounding left-right split if forced to choose between the Tories and Labour (both of whom could conceivably win enough seats to form a majority government with Lib Dem support), the thought of again holding the balance of power and negotiating concessions (proportional representation for local government!) is an intoxicating one.

The second is that the party believes both that a significant number of its 2010 supporters will return to the fold before 2015 and that it is performing better than the headline figures suggest. Were the results of the latest YouGov poll (which has them on 8 per cent) replicated on a uniform swing, the Lib Dems would retain just 17 of their 57 seats. But as the party's activists rejoice in pointing out, their vote is holding up, and even improving, in their heartlands. The Eastleigh by-election, which the party won comfortably in the most adverse circumstances (recall the misdemeanours of the two Chris's: Huhne and Rennard), is offered as ultimate proof that they are not heading for electoral apocalypse. Where the party is well organised and where it can appeal for tactical votes from Labour supporters (the Tories are in second place in 37 of the 57 Lib Dem seats), it can still win. It is this faith that explains why those calling for Nick Clegg's head are still limited to maverick non-MPs such as Lembit Opik and Lord Oakeshott. 

But if they were once suffering from an excess of pessimism, many Lib Dems now appear overly optimistic. Even if their vote share rises to 15% before 2015, the laws of arithmetic mean they cannot expect to win many more than 30 seats. The party's intention to fight the next election as "57 Eastleighs" ignores the fact that this simply isn't possible. While the Lib Dems were able to pour thousands of activists and cabinet ministers into the constituency, they won't be able to do so when fighting on 56 other fronts at the same time. After decades of advancement, the party is still on course for its worst performance since 1992, losing around half of its seats. If it isn't dreading the evening of 7 May 2015, it really should be. 

Nick Clegg leaves Number 10 Downing Street to attend Prime Minister's Questions. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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