Politics 21 September 2013 Labour's faith in community organising will lead it to victory Labour was founded as a party of action, taking on local landlords, bosses and racketeers. Today we are reshaping the party to honour that tradition. Sign up for our weekly email * Print HTML While Westminster whips itself up over who said what to whom 5 years ago the real work - to rebuild our party ready for 2015 - goes on. The big truth about the recent revelations by former colleagues is that the public have other concerns. The cost of living is what the Labour Party conference will focus on this week in Brighton. Our business, away from the froth and the gossip of Westminster, will be to set out a One Nation programme to build a better Britain. As General Secretary of the Labour Party, my overriding priority is to build the party organisation that enables it to win an overall majority at the next election. I want Labour to build a broad alliance of voters, beyond the narrowing pool of those who swing between the main parties. I want Labour to energise those who vote for fringe parties, young first-time voters, and those who haven't voted before. This wider, deeper pool of potential support is what will give Ed Miliband a sound working majority as Prime Minister. There'll be no talk of deals or coalitions on the floor of Labour Party conference. In order to achieve that ambition, we are renewing the Labour Party as the most vibrant force in British politics. People talk of the terminal decline of political parties, but the Labour Party is proof that this is not the case. Since Ed Miliband was elected leader, thousands of new members have joined the Labour Party. We are drawing new members from all regions, classes, religions and ethnic groups. We are developing leaders from within communities, activists who are organising campaigns and delivering real change on the ground. We are reshaping the culture of the party so that it is true to our traditions and our ethical purpose. We have to remember that relationships matter. If we use people, they feel used and we forgot that. It's no surprise that Lord Ashcroft's marginal seats polling shows Labour outperforming the Tories. We're changing from a party that floods voters with leaflets delivered by a handful of volunteers; to being a movement, having hundreds of thousands of conversations with people. Our organisers are using both high-tech big data targeting techniques, digital campaigning and old fashioned community organising to win voters to Labour. As we saw in May's elections, there's a real link between where Labour has already picked its 2015 parliamentary candidates, recruited organisers and where we won council seats. We have put our faith in community organising and we will soon have 110 organisers across our 106 battleground parliamentary seats. People coming together to oppose loan sharks and sky-high interest rates, to protect their post offices, fire stations and hospitals. It reminds us that the Labour Party was founded as a party of action, taking on local landlords, bosses and racketeers, long before there were Labour governments. Community organising is a not a trick or a technique. It brings politics closer to people. It forces us to listen to what matters. This is what the US community organiser Arnie Graff has been showing us across the country. The local organising builds the political position. It is what will win us a majority and its helping the Labour Party to find its true voice once more. This week in Brighton, Labour will be focusing on the future for our country, not dredging through the sludge of the past. That's what millions worrying about their energy bills, cost of living and children's future are willing us to do. Iain McNicol is general secretary of the Labour Party › Labour is the only party that can be trusted to strengthen the minimum wage US community organiser Arnie Graf, who is leading Labour's campaigning. Iain McNicol is general secretary of the Labour Party Subscribe from just £1 per issue More Related articles Leader: Labour is failing. A hard Brexit is looming. But there is no need for fatalism Theresa May's Article 50 letter: what she said, and what she meant In Birmingham after the Westminster attack: "You can't paint everyone with one brush"