Labour's faith in community organising will lead it to victory

Labour was founded as a party of action, taking on local landlords, bosses and racketeers. Today we are reshaping the party to honour that tradition.

While Westminster whips itself up over who said what to whom 5 years ago the real work - to rebuild our party ready for 2015 - goes on. The big truth about the recent revelations by former colleagues is that the public have other concerns.  The cost of living is what the Labour Party conference will focus on this week in Brighton. Our business, away from the froth and the gossip of Westminster, will be to set out a One Nation programme to build a better Britain.

As General Secretary of the Labour Party, my overriding priority is to build the party organisation that enables it to win an overall majority at the next election. I want Labour to build a broad alliance of voters, beyond the narrowing pool of those who swing between the main parties. I want Labour to energise those who vote for fringe parties, young first-time voters, and those who haven't voted before. This wider, deeper pool of potential support is what will give Ed Miliband a sound working majority as Prime Minister. There'll be no talk of deals or coalitions on the floor of Labour Party conference.

In order to achieve that ambition, we are renewing the Labour Party as the most vibrant force in British politics. People talk of the terminal decline of political parties, but the Labour Party is proof that this is not the case. Since Ed Miliband was elected leader, thousands of new members have joined the Labour Party. We are drawing new members from all regions, classes, religions and ethnic groups. We are developing leaders from within communities, activists who are organising campaigns and delivering real change on the ground.

We are reshaping the culture of the party so that it is true to our traditions and our ethical purpose. We have to remember that relationships matter. If we use people, they feel used and we forgot that.

It's no surprise that Lord Ashcroft's marginal seats polling shows Labour outperforming the Tories. We're changing from a party that floods voters with leaflets delivered by a handful of volunteers; to being a movement, having hundreds of thousands of conversations with people. Our organisers are using both high-tech big data targeting techniques, digital campaigning and old fashioned community organising to win voters to Labour. As we saw in May's elections, there's a real link between where Labour has already picked its 2015 parliamentary candidates, recruited organisers and where we won council seats.

We have put our faith in community organising and we will soon have 110 organisers across our 106 battleground parliamentary seats. People coming together to oppose loan sharks and sky-high interest rates, to protect their post offices, fire stations and hospitals. It reminds us that the Labour Party was founded as a party of action, taking on local landlords, bosses and racketeers, long before there were Labour governments.

Community organising is a not a trick or a technique. It brings politics closer to people. It forces us to listen to what matters. This is what the US community organiser Arnie Graff has been showing us across the country. The local organising builds the political position. It is what will win us a majority and its helping the Labour Party to find its true voice once more. This week in Brighton, Labour will be focusing on the future for our country, not dredging through the sludge of the past. That's what millions worrying about their energy bills, cost of living and children's future are willing us to do.

Iain McNicol is general secretary of the Labour Party

US community organiser Arnie Graf, who is leading Labour's campaigning.

Iain McNicol is general secretary of the Labour Party

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To stop Jeremy Corbyn, I am giving my second preference to Andy Burnham

The big question is whether Andy Burnham or Yvette Cooper will face Jeremy in the final round of this election.

Voting is now underway in the Labour leadership election. There can be no doubt that Jeremy Corbyn is the frontrunner, but the race isn't over yet.

I know from conversations across the country that many voters still haven't made up their mind.

Some are drawn to Jeremy's promises of a new Jerusalem and endless spending, but worried that these endless promises, with no credibility, will only serve to lose us the next general election.

Others are certain that a Jeremy victory is really a win for Cameron and Osborne, but don't know who is the best alternative to vote for.

I am supporting Liz Kendall and will give her my first preference. But polling data is brutally clear: the big question is whether Andy Burnham or Yvette Cooper will face Jeremy in the final round of this election.

Andy can win. He can draw together support from across the party, motivated by his history of loyalty to the Labour movement, his passionate appeal for unity in fighting the Tories, and the findings of every poll of the general public in this campaign that he is best placed candidate to win the next general election.

Yvette, in contrast, would lose to Jeremy Corbyn and lose heavily. Evidence from data collected by all the campaigns – except (apparently) Yvette's own – shows this. All publicly available polling shows the same. If Andy drops out of the race, a large part of the broad coalition he attracts will vote for Jeremy. If Yvette is knocked out, her support firmly swings behind Andy.

We will all have our views about the different candidates, but the real choice for our country is between a Labour government and the ongoing rightwing agenda of the Tories.

I am in politics to make a real difference to the lives of my constituents. We are all in the Labour movement to get behind the beliefs that unite all in our party.

In the crucial choice we are making right now, I have no doubt that a vote for Jeremy would be the wrong choice – throwing away the next election, and with it hope for the next decade.

A vote for Yvette gets the same result – her defeat by Jeremy, and Jeremy's defeat to Cameron and Osborne.

In the crucial choice between Yvette and Andy, Andy will get my second preference so we can have the best hope of keeping the fight for our party alive, and the best hope for the future of our country too.

Tom Blenkinsop is the Labour MP for Middlesbrough South and East Cleveland