Labour's faith in community organising will lead it to victory

Labour was founded as a party of action, taking on local landlords, bosses and racketeers. Today we are reshaping the party to honour that tradition.

While Westminster whips itself up over who said what to whom 5 years ago the real work - to rebuild our party ready for 2015 - goes on. The big truth about the recent revelations by former colleagues is that the public have other concerns.  The cost of living is what the Labour Party conference will focus on this week in Brighton. Our business, away from the froth and the gossip of Westminster, will be to set out a One Nation programme to build a better Britain.

As General Secretary of the Labour Party, my overriding priority is to build the party organisation that enables it to win an overall majority at the next election. I want Labour to build a broad alliance of voters, beyond the narrowing pool of those who swing between the main parties. I want Labour to energise those who vote for fringe parties, young first-time voters, and those who haven't voted before. This wider, deeper pool of potential support is what will give Ed Miliband a sound working majority as Prime Minister. There'll be no talk of deals or coalitions on the floor of Labour Party conference.

In order to achieve that ambition, we are renewing the Labour Party as the most vibrant force in British politics. People talk of the terminal decline of political parties, but the Labour Party is proof that this is not the case. Since Ed Miliband was elected leader, thousands of new members have joined the Labour Party. We are drawing new members from all regions, classes, religions and ethnic groups. We are developing leaders from within communities, activists who are organising campaigns and delivering real change on the ground.

We are reshaping the culture of the party so that it is true to our traditions and our ethical purpose. We have to remember that relationships matter. If we use people, they feel used and we forgot that.

It's no surprise that Lord Ashcroft's marginal seats polling shows Labour outperforming the Tories. We're changing from a party that floods voters with leaflets delivered by a handful of volunteers; to being a movement, having hundreds of thousands of conversations with people. Our organisers are using both high-tech big data targeting techniques, digital campaigning and old fashioned community organising to win voters to Labour. As we saw in May's elections, there's a real link between where Labour has already picked its 2015 parliamentary candidates, recruited organisers and where we won council seats.

We have put our faith in community organising and we will soon have 110 organisers across our 106 battleground parliamentary seats. People coming together to oppose loan sharks and sky-high interest rates, to protect their post offices, fire stations and hospitals. It reminds us that the Labour Party was founded as a party of action, taking on local landlords, bosses and racketeers, long before there were Labour governments.

Community organising is a not a trick or a technique. It brings politics closer to people. It forces us to listen to what matters. This is what the US community organiser Arnie Graff has been showing us across the country. The local organising builds the political position. It is what will win us a majority and its helping the Labour Party to find its true voice once more. This week in Brighton, Labour will be focusing on the future for our country, not dredging through the sludge of the past. That's what millions worrying about their energy bills, cost of living and children's future are willing us to do.

Iain McNicol is general secretary of the Labour Party

US community organiser Arnie Graf, who is leading Labour's campaigning.

Iain McNicol is general secretary of the Labour Party

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Benn vs McDonnell: how Brexit has exposed the fight over Labour's party machine

In the wake of Brexit, should Labour MPs listen more closely to voters, or their own party members?

Two Labour MPs on primetime TV. Two prominent politicians ruling themselves out of a Labour leadership contest. But that was as far as the similarity went.

Hilary Benn was speaking hours after he resigned - or was sacked - from the Shadow Cabinet. He described Jeremy Corbyn as a "good and decent man" but not a leader.

Framing his overnight removal as a matter of conscience, Benn told the BBC's Andrew Marr: "I no longer have confidence in him [Corbyn] and I think the right thing to do would be for him to take that decision."

In Benn's view, diehard leftie pin ups do not go down well in the real world, or on the ballot papers of middle England. 

But while Benn may be drawing on a New Labour truism, this in turn rests on the assumption that voters matter more than the party members when it comes to winning elections.

That assumption was contested moments later by Shadow Chancellor John McDonnell.

Dismissive of the personal appeal of Shadow Cabinet ministers - "we can replace them" - McDonnell's message was that Labour under Corbyn had rejuvenated its electoral machine.

Pointing to success in by-elections and the London mayoral election, McDonnell warned would-be rebels: "Who is sovereign in our party? The people who are soverign are the party members. 

"I'm saying respect the party members. And in that way we can hold together and win the next election."

Indeed, nearly a year on from Corbyn's surprise election to the Labour leadership, it is worth remembering he captured nearly 60% of the 400,000 votes cast. Momentum, the grassroots organisation formed in the wake of his success, now has more than 50 branches around the country.

Come the next election, it will be these grassroots members who will knock on doors, hand out leaflets and perhaps even threaten to deselect MPs.

The question for wavering Labour MPs will be whether what they trust more - their own connection with voters, or this potentially unbiddable party machine.