Labour's faith in community organising will lead it to victory

Labour was founded as a party of action, taking on local landlords, bosses and racketeers. Today we are reshaping the party to honour that tradition.

While Westminster whips itself up over who said what to whom 5 years ago the real work - to rebuild our party ready for 2015 - goes on. The big truth about the recent revelations by former colleagues is that the public have other concerns.  The cost of living is what the Labour Party conference will focus on this week in Brighton. Our business, away from the froth and the gossip of Westminster, will be to set out a One Nation programme to build a better Britain.

As General Secretary of the Labour Party, my overriding priority is to build the party organisation that enables it to win an overall majority at the next election. I want Labour to build a broad alliance of voters, beyond the narrowing pool of those who swing between the main parties. I want Labour to energise those who vote for fringe parties, young first-time voters, and those who haven't voted before. This wider, deeper pool of potential support is what will give Ed Miliband a sound working majority as Prime Minister. There'll be no talk of deals or coalitions on the floor of Labour Party conference.

In order to achieve that ambition, we are renewing the Labour Party as the most vibrant force in British politics. People talk of the terminal decline of political parties, but the Labour Party is proof that this is not the case. Since Ed Miliband was elected leader, thousands of new members have joined the Labour Party. We are drawing new members from all regions, classes, religions and ethnic groups. We are developing leaders from within communities, activists who are organising campaigns and delivering real change on the ground.

We are reshaping the culture of the party so that it is true to our traditions and our ethical purpose. We have to remember that relationships matter. If we use people, they feel used and we forgot that.

It's no surprise that Lord Ashcroft's marginal seats polling shows Labour outperforming the Tories. We're changing from a party that floods voters with leaflets delivered by a handful of volunteers; to being a movement, having hundreds of thousands of conversations with people. Our organisers are using both high-tech big data targeting techniques, digital campaigning and old fashioned community organising to win voters to Labour. As we saw in May's elections, there's a real link between where Labour has already picked its 2015 parliamentary candidates, recruited organisers and where we won council seats.

We have put our faith in community organising and we will soon have 110 organisers across our 106 battleground parliamentary seats. People coming together to oppose loan sharks and sky-high interest rates, to protect their post offices, fire stations and hospitals. It reminds us that the Labour Party was founded as a party of action, taking on local landlords, bosses and racketeers, long before there were Labour governments.

Community organising is a not a trick or a technique. It brings politics closer to people. It forces us to listen to what matters. This is what the US community organiser Arnie Graff has been showing us across the country. The local organising builds the political position. It is what will win us a majority and its helping the Labour Party to find its true voice once more. This week in Brighton, Labour will be focusing on the future for our country, not dredging through the sludge of the past. That's what millions worrying about their energy bills, cost of living and children's future are willing us to do.

Iain McNicol is general secretary of the Labour Party

US community organiser Arnie Graf, who is leading Labour's campaigning.

Iain McNicol is general secretary of the Labour Party

Photo: Getty
Show Hide image

Who will win the Copeland by-election?

Labour face a tricky task in holding onto the seat. 

What’s the Copeland by-election about? That’s the question that will decide who wins it.

The Conservatives want it to be about the nuclear industry, which is the seat’s biggest employer, and Jeremy Corbyn’s long history of opposition to nuclear power.

Labour want it to be about the difficulties of the NHS in Cumbria in general and the future of West Cumberland Hospital in particular.

Who’s winning? Neither party is confident of victory but both sides think it will be close. That Theresa May has visited is a sign of the confidence in Conservative headquarters that, win or lose, Labour will not increase its majority from the six-point lead it held over the Conservatives in May 2015. (It’s always more instructive to talk about vote share rather than raw numbers, in by-elections in particular.)

But her visit may have been counterproductive. Yes, she is the most popular politician in Britain according to all the polls, but in visiting she has added fuel to the fire of Labour’s message that the Conservatives are keeping an anxious eye on the outcome.

Labour strategists feared that “the oxygen” would come out of the campaign if May used her visit to offer a guarantee about West Cumberland Hospital. Instead, she refused to answer, merely hyping up the issue further.

The party is nervous that opposition to Corbyn is going to supress turnout among their voters, but on the Conservative side, there is considerable irritation that May’s visit has made their task harder, too.

Voters know the difference between a by-election and a general election and my hunch is that people will get they can have a free hit on the health question without risking the future of the nuclear factory. That Corbyn has U-Turned on nuclear power only helps.

I said last week that if I knew what the local paper would look like between now and then I would be able to call the outcome. Today the West Cumbria News & Star leads with Downing Street’s refusal to answer questions about West Cumberland Hospital. All the signs favour Labour. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.