Just in time for its conference, Labour has announced the appointment of the Sunday Telegraph's political editor Patrick Hennessy as its deputy director of communications.
The latest addition to Team Miliband, will work alongside director of communications Bob Roberts, the former political editor of the Daily Mirror.
The party said: "In his new role, Patrick will direct, shape and lead the daily media output of the Labour Party. He will sharpen Labour’s attack stories, improve message discipline and ensure the party delivers a 24-hour news cycle."
Ed Miliband said: "I am delighted to welcome Paddy to the Labour Party as our new Deputy Director of Communications. His experience working at a range of national newspapers will add significant expertise to the Labour Party’s communications team. I’m looking forward to working with him."
Hennessy said: "I am sad to be leaving the Sunday Telegraph after nine great years but this is an exciting new challenge. After nearly 30 years working in newspapers, it's a big move but a simple task: to help Labour win the general election. I’m delighted to be joining."