Politics 25 September 2013 How Miliband's new slogan was inspired by Blair The Labour leader's new motif, "Britain can do better than this", is an echo of the title of the party's 1997 manifesto: "Britain deserves better". Print HTML After introducing the "one nation" theme last year, Ed Miliband adopted the slogan "Britain can do better than this" in his speech yesterday. In doing so, he drew inspiration from an unlikely source. As the image below shows, Miliband's new motif is uncannily similar to the title of Labour's 1997 manifesto: "because Britain deserves better". Peter Mandelson, for one, will be pleased. Earlier this week, in an article for the FT, he wrote that "One Nation is a good line for a banner but needs an argument to support it nd to set out an alternative. In 1997, our rallying cry was 'Britain deserves better'. It is time to bring out a new, distinctive version of this election-winning argument." He may have kept his promise to "turn the page" on New Labour but, on this occasion, Miliband borrowed unashamedly from the Blair playbook. › Morning Call: pick of the papers Tony Blair with Ed Miliband during a Loyal Address service to mark the Diamond Jubilee of Queen Elizabeth II at Westminster Hall in London on March 20, 2012. Photograph: Getty Images. George Eaton is political editor of the New Statesman. Subscribe More Related articles Metro mayors can help Labour return to government How the Brexit referendum has infantilised British politics Vote Leave have won two referendums. Can they win a third?