Godfrey Bloom hits Michael Crick, uses word 'sluts'

The Ukip MEP continues to be no stranger to controversy.

Having presumably decided that a catalogue of other offensive speeches (most notably the one in which he referred to the fictional nation of ‘Bongo Bongo Land’) weren’t enough, Ukip MEP Godfrey Bloom has attended an event at the Ukip conference in which he hit Channel 4’s Michael Crick with a brochure and referred to women as ‘sluts’.

Bloom was carrying a copy of the Ukip conference book which promises to ‘change the face of politics’, despite being noticeably adorned with only Caucasian faces. Crick questioned this lack of diversity, only to be smacked over the head with the offending article and told that he was a ‘racist’ for bringing up skin colour. ‘You disgust me,’ Bloom added, before making a swift departure.

The ‘slut’ comment is perhaps more easily forgiven, being as it was connected to a comment about cleaning fridges rather than sexual liberation ('This place is full of sluts!' in response to a woman commenting that she never cleaned behind her fridge.) It seems likely that Bloom was using the old-fashioned term for slovenly people who don't dust properly, admittedly one that fell out of common usage for untidiness a fair few decades ago. Then again, we can safely assume from Bloom’s political opinions that he never did quite catch up with the twenty-first century (or, indeed, the 1980s) in the first place.

Enjoy this delightful gif of the incident, courtesy of Tom Phillips (@flashboy):

Godfrey Bloom. Image: Getty
Holly Baxter is a freelance journalist who writes regularly for The Guardian and The New Statesman. She is also one half of The Vagenda and releases a book on the media in May 2014.
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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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