Ed Miliband stands with his director of communications Bob Roberts as he waits to give an early morning television interview at the Labour conference in Brighton. Photograph: Getty Images.
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Confident Miliband passes the Today programme test

Unlike on previous occasions, when he has struggled to flesh out the meaning of his cerebral speeches, the Labour leader has signature policies that he is prepared to defend.

After the conservative press responded to Ed Miliband's pledge to freeze energy prices until 2017 by branding him as a 1970s-style socialist and the energy companies warned of power blackouts, the Labour leader was called for the defence on the Today programme this morning.

To the former charge, he argued persuasively that it was Labour that was "the pro-competition party, the pro-market party" because it wanted "markets to succeed, not fail" by working "in the public interest". To the latter, he said that on "any reasonable scenario", the companies would be able to cope, implying that they were resorting to scare tactics. He conceded, however, that in the event of major price shocks, "companies could make their case to the government."

On the danger of firms hiking prices in advance of the election in order maximise their profits, he replied: "we will make sure that this is a genuine freeze and we will take action to make sure that happens." That implies that Labour would seek to peg prices to their 2014 level were companies to raise prices in 2015. Milband added that the freeze would not be extended beyond 2017 because he expected to have "reformed the energy market" by then.

One important test of a conference speech is whether it can withstand scrutiny the following day and Miliband ably cleared that hurdle this morning. Unlike on previous occasions, when he has struggled to flesh out the meaning of his cerebral addresses, he came armed with signature policies that he was prepared to argue for. He has also adopted a notably softer and more measured speaking style.

By taking on the energy companies, Miliband is confident that he has picked a battle that can only have political benefits. In highlighting threats of blackouts from the sector, Tory MPs have walked straight into his trap by appearing to side with the companies over the consumers. Labour is confident that voters will agree that, in Miliband's words, "the fundamental problem at the heart of the market is that wholesale prices go up and people pay more, and wholesale prices go down and people still pay more."

George Eaton is political editor of the New Statesman.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.