The coalition shouldn't assume that there is no limit to public support for welfare cuts

With the government viewed as out of touch with families on low incomes, the mood could yet turn against austerity.

The government could be making a serious political blunder if it believes that talking tough on 'welfare' is enough for people to be persuaded that it’s "on the side of hardworking people". 

Hot on the heels of news from the latest British Social Attitudes survey that there has been a significant fall in the number of people who believe benefit payments are too high, the Child Poverty Action Group is today publishing YouGov polling showing that the vast majority of the public believe the government is out of touch with families on low incomes and middle incomes.

Despite some of the harshest political rhetoric for years, widely seen as aimed at pitting the hard-pressed ('strivers') against benefit claimants ('skivers'), nearly seven in ten (69%) people think the coalition government does not understand the concerns of people on low incomes. This view is strongly supported by voters of all the main parties in the 2010 election, raising important questions about the limits of public support for the coalition’s cuts to social security. 

Today, the Child Poverty Action Group is launching a campaign asking politicians – of all parties – to forget the stereotypes and remember that benefit claimants are 'People Like Us'.

As part of this, we’re inviting party leaders to watch a film we’re releasing of three ordinary people receiving benefits talking about their concerns. It cannot be right that debates on the reform of the social security system - a major public service after all - have become obse ssed with misleading stereotypes, which have crowded out the reality of who really claims benefits and why they need this support.

It’s only from listening to the experiences of ordinary people that we can have a sensible debate and policies that promote jobs, tackle low pay, promote affordable housing and childcare and help families with the added costs of children. Policies that people want and need.

One of the truths that is regularly obscured by the myths and stereotypes is that the vast majority of claimants have worked, and will work again. If politicians are genuine about getting on side with 'hardworking people' they should talk more about strengthening social security, or the security of family finances, and put a stop to beating up on social security claimants.

Demonstrators hold placards protest against the bedroom tax outside the High Court on 15 May 2013 in London. Photograph: Getty Images.

Alison Garnham is chief executive of the Child Poverty Action Group

Coders for Corbyn
Show Hide image

Can emojis win elections?

Jeremy Corbyn has claimed his campaign's use of technology would be the "path to victory" in 2020. But can emojis play a meaningful part? 

When photographic campaign badges were first unleashed in 1860, a Facebook commenter posted on Abraham Lincoln’s wall: “What is this? Today’s youth are doomed” and then, a moment later, “You call this news?”*

It might be tempting to react in a similar way to the fact that Jeremy Corbyn emoji – or rather, Jeremoji – are now a thing. Small digital stickers of the flat-capped Labour leader expressing joy and sadness might seem like the End Of Serious Political Campaigning As We Know It, but are they really that different from the multitude of deft and daft political campaign buttons throughout history?

Well, yes. Because there will be a marrow.

Beyond the marrow, however, Jeremoji aren’t actually that revolutionary. Before Kim Kardashian crashed the App Store with the 9,000 downloads a second of her Kimoji in December 2015, we here at the New Statesman created a much-needed Yvette Cooper emoji. Around the same time, Bernie Sanders supporters released BerniemojiThe slightly-less pleasing to the ear Hillarymoji were also unveiled by Hillary Clinton campaigners two months ago, though none of these apps were officially endorsed by their respective candidates.

“We’re not affiliated, we’re totally independent,” says Gregory Dash from Coders for Corbyn, the group behind Jeremoji, and a wider online volunteer toolkit for Corbyn supporters. “A lot of us have social links with the campaign and we ran ideas past them and got feedback but as an organisation we’re totally independent and all volunteers.”

Dash reveals that a variety of professional and amateur artists contributed to the emoji and that unfortunately, as the marrow design is currently being finalised, it won’t be in the first version of the app. Once the app has been approved by Google Play and the App Store, it should be available to the public in the coming weeks.

“Mainly they’re just fun but we’re also hoping we’ll be able to communicate some of the main message of Jeremy’s campaign,” says Dash.

But are Dash and other developers misguided in their attempts to promote sexagenarian politicians via a communication tool favoured by teens? Hillary Clinton has already been mocked for her attempts to capture the youth vote via memes, and has proven on multiple occasions that trying to be “down with the kids” can backfire. Corbyn’s own digital manifesto was met with scorn by some yesterday.

“To be very honest, the emojis are pretty cringy,” says Max Rutter, a 17-year-old from Oxford. “I know that they are targeted towards teens but politics isn't something most teens talk about on social media, and these emojis could only be used in a political conversation. Corbyn doesn't need emojis to get teens on his side, he just needs to stick to his guns and keep telling it like it is.”

A 2013 London School of Economics study on Youth Participation In Democratic Life supports Max’s assertions. The final report found that although in theory young people wanted politicians to use social media more, in practice it led to more negative perceptions of politicians and “an increased perception of the gap between political elites and the young.” Moreover, teens exposed to a social media campaign were less likely to vote than those who only received political flyers.

Jeremoji, then, may not ultimately capture the youth vote, and nor are they likely to make lifelong Conservatives pause and say, “On second thoughts, yes. This Corbyn chap is the man for me.” So what will they achieve?

“We’re hoping to do some emojis around Corbyn’s ten pledges and allow people to share them that way,” says Dash. The app already contains emojis affiliated with the Orgreave Truth and Justice Campaign, a society seeking justice for miners after the Battle of Orgreave in June 1984. Dash also hopes to get emojis supporting the No More Blacklisting campaign and Save Our Steel.

“We want to have it so you go to the Orgreave campaign and you click the emoji and it will give you a little bit of information about the campaign as well,” Dash says. “Emojis then become a tool to communicate all these different campaigns that are going on. There are amazing things going on that the wider Labour membership may not know about.”

Coders for Corbyn seek the approval of each of these campaigns before creating the emoji, as they don’t want to seem as if they’re exploiting campaigns to make themselves look better “like Owen Smith did”. But despite their current affiliation with Corbyn, the group plan to rebrand as Coders for Labour after the leadership election.

“I’m not sure there would be the same demand for Owen Smith emojis, but we'd definitely still be producing Labour themed emojis for people to use,” says Dash, when I ask what he’d do if Smith won.

Dash tells me when iOS10 launches in the autumn, emojis will be available at three times their current size, and will be more like stickers. This means they can communicate complicated messages from various campaigns, and may also lose any potential stigma associated with the word “emoji”. In the late 20th century, campaign buttons like Lincoln’s were replaced by cheaper disposable label stickers. It makes sense for these in turn to be replaced by digital stickers. Even if emoji can’t win elections, they may still prove powerful in raising awareness.

The UK’s currently most used emoji is the despairing crying face. Personally, I see no problem with it becoming a marrow.

*May not strictly be true 

Amelia Tait is a technology and digital culture writer at the New Statesman.