Cameron jokes about "mental health lobby" after describing Miliband's plans as "nuts"

The PM digs himself a deeper hole on The Andrew Marr Show.

After rather unwisely describing Ed Miliband's plan to raise corporation tax from 20% to 21% as "nuts" in his interview in the Sunday Telegraph, David Cameron dug himself a deeper hole on The Andrew Marr Show this morning.

After again referring to the policy as "nuts" ("Land Rover makes money around the world. Miliband want to put up their taxes. That's nuts."), while carefully omitting to note that Miliband has pledged to use the revenue to cut tax rates for small businesses, Cameron quipped:

I don't want to get into a huge argument with the mental health lobby.

It seems, then, that the PM regards those mental health sufferers who may rightly be offended by his comments as just another "lobby". And, ironically, by stating that he doesn't want to get into "a huge argument" he has almost certainly guaranteed that there will now be one.

Elsewhere today, the Independent on Sunday reports that Eric Pickles told a survivor of alleged child abuse to "adjust your medication" when she accused him of ignoring her. Pickles has defended himself on the basis that "It was never my intention to insult Teresa Cooper. I was giving her a frank piece of advice in private." But as Alastair Campbell commented this morning, "Cameron calls opponents 'nuts', Pickles tells abuse victim to 'adjust your medication.' And they wonder why people think they don't get it."

David Cameron answers a question during a joint news conference with Italy's Prime Minister Enrico Letta in 10 Downing Street on July 17, 2013. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.