Labour and the Tories face the same dilemma: to break the deadlock, they need a big idea

If they want to avoid another hung parliament, both sides need to take more risks. This isn't a time for small-ball politics.

To win a majority at the next election, both Labour and the Conservatives will need to defy recent history. No governing party has increased its share of the vote since 1974; no opposition has achieved an overall victory at the first attempt for more than 80 years. Faced with these odds, each side is already preparing for another hung parliament.
 
One shadow minister recently told me that he had been encouraged to look for “points of agreement” with the Lib Dems and to consider constitutional reforms that would appeal to the party, citing the example of proportional representation for local elections. In the Tories’ case, David Cameron is privately discussing plans to offer his MPs a vote on a second power-sharing agreement. Impressed by the discipline of Clegg’s backbenchers compared with that of his truculent troops, Cameron wants his party’s hands “dipped in blood”. Hoping for a win but preparing for a draw, it is Antonio Gramsci’s maxim of “pessimism of the intellect, optimism of the will” that is guiding both sides.
 
Yet in an age of voter promiscuity, it remains conceivable that either party could gain a decisive advantage before 2015. The common concern among Labour and Tory MPs is that their leaders are failing to grasp the opportunity to do so. In Ed Miliband’s party, there is increasing anxiety at the disparity between the boldness of his rhetoric and the timidity of his policy proposals. This has led Andy Burnham to break ranks and publicly challenge Miliband to back his plan for an integrated national health and care service. In an earlier and similarly unauthorised intervention, he called for the party to pledge to ban zero-hours contracts.
 
Privately, Miliband’s allies are dismissive of such intemperance. To a degree under-appreciated in Westminster, the Labour leader’s strategy has been shaped by the constitutional novelty of a fixed-term parliament. As one shadow cabinet member put it to me, “We know the date of the next election. There’s no danger of the government cutting and running . . . So we can work backwards. We know when we need our pledge cards by, our manifesto by and our party candidates selected by.” The reasons given for Labour not showing its hand too early are both familiar and persuasive: that the best policies are stolen and the party is lumbered with the worst. In addition, Ed Balls, who is charged with restoring Labour’s economic credibility, is determined to postpone major spending commitments until the state of the public finances is clearer.
 
That the opposition’s MPs know and understand all of this does little to assuage their disquiet. One comparison made with increasing frequency is with Miliband’s erstwhile mentor Gordon Brown, who similarly offered periodic hints of a social-democratic master plan, only for the cupboard to prove bare when he arrived in Downing Street.
 
To this, those close to the Labour leader reply: “Watch this space.” The first phase of the party’s policy review has been completed and the fruits will begin to emerge at this autumn’s conference. Labour has spent the summer charting how the “cost of living” has surged under the coalition, but if the party is to win in 2015 it won’t be enough to convince voters that they’re worse off under the Tories. It will also need to convince them they’d be better off under Labour. The aim of Miliband’s speech will be to bridge this gap, with energy and housing two of the candidates for major policy announcements.
 
Having offered a radical diagnosis of Britain’s problems, the onus is on the Labour leader to provide radical prescriptions. A pledge to build a million affordable homes, to introduce universal childcare for preschool children and to renationalise the railways all fall into this category. At some stage, this will require Miliband to abandon his reticence and make an open case for borrowing to invest. As long as the Tories are able to accuse Labour of wanting to spend more – and with the opposition unwilling or unable to explain why – the party will struggle to shift the terms of debate in its favour.
 
The Conservatives are fond of deriding Labour’s alleged “35 per cent strategy”, under which a coalition of the party’s core supporters and Lib Dem defectors allow it to crawl over the electoral finish line – but few note the irony that the Tory leadership has now adopted its own version of this game plan. Under heavy fire from the Ukip insurgency, the party has retreated to its core territory of welfare, immigration and Europe.
 
While this might be enough to preserve the Tories’ status as the single largest party, it will not win them the majority they crave. To achieve an overall victory, the party needs to expand its appeal considerably among those groups that have shunned it at the past four elections: ethnic minorities, northerners, Scots and LGBT voters. With the exception of equal marriage, few visible efforts have been made to do so. In January of this year, Tory strategists briefed that Cameron was so concerned at how the issue of race was damaging support for the party that he would address it “head-on with a speech in the next two months”. Yet seven months on, nothing has been heard. Instead, the party has further damaged its reputation with ethnic minorities through a series of demagogic stunts on immigration.
 
Where both the Conservatives and Labour agree is that Britain faces greater problems than at any time since 1979. The long-assumed link between a market economy and rising living standards has been severed and the country’s prosperity has been permanently dented by the financial crisis. Yet neither side has so far offered a persuasive account of how it would govern after 2015. Both proceed with caution as if afraid to reveal their true intentions to voters. But if they want big rewards, they will eventually need to take big risks.
David Cameron and Ed Miliband look on during the service to celebrate the 60th anniversary of the Coronation of Queen Elizabeth II at Westminster Abbey in London. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

This article first appeared in the 26 August 2013 issue of the New Statesman, How the dream died

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Metro mayors can help Labour return to government

Labour champions in the new city regions can help their party at the national level too.

2017 will mark the inaugural elections of directly-elected metro mayors across England. In all cases, these mayor and cabinet combined authorities are situated in Labour heartlands, and as such Labour should look confidently at winning the whole slate.

Beyond the good press winning again will generate, these offices provide an avenue for Labour to showcase good governance, and imperatively, provide vocal opposition to the constraints of local government by Tory cuts.

The introduction of the Mayor of London in 2000 has provided a blueprint for how the media can provide a platform for media-friendly leadership. It has also demonstrated the ease that the office allows for attribution of successes to that individual and party – or misappropriated in context of Boris Bikes and to a lesser extent the London Olympics.

While without the same extent of the powers of the sui generis mayor of the capital, the prospect of additional metro-mayors provide an opportunity for replicating these successes while providing experience for Labour big-hitters to develop themselves in government. This opportunity hasn’t gone unnoticed, and after Sadiq Khan’s victory in London has shown that the role can grow beyond the limitations – perceived or otherwise - of the Corbyn shadow cabinet while strengthening team Labour’s credibility by actually being in power.

Shadow Health Secretary and former leadership candidate Andy Burnham’s announcement last week for Greater Manchester was the first big hitter to make his intention known. The rising star of Luciana Berger, another member of Labour’s health team, is known to be considering a run in the Liverpool City Region. Could we also see them joined by the juggernaut of Liam Byrne in the West Midlands, or next-generation Catherine McKinnell in the North East?

If we can get a pantheon of champions elected across these city regions, to what extent can this have an influence on national elections? These new metro areas represent around 11.5 million people, rising to over 20 million if you include Sadiq’s Greater London. While no doubt that is an impressive audience that our Labour pantheon are able to demonstrate leadership to, there are limitations. 80 of the 94 existing Westminster seats who are covered under the jurisdiction of the new metro-mayors are already Labour seats. While imperative to solidify our current base for any potential further electoral decline, in order to maximise the impact that this team can have on Labour’s resurgence there needs to be visibility beyond residents.

The impact of business is one example where such influence can be extended. Andy Burnham for example has outlined his case to make Greater Manchester the creative capital of the UK. According to the ONS about 150,000 people commute into Greater Manchester, which is two constituency’s worth of people that can be directly influenced by the Mayor of Greater Manchester.

Despite these calculations and similar ones that can be made in other city-regions, the real opportunity with selecting the right Labour candidates is the media impact these champion mayors can make on the national debate. This projects the influence from the relatively-safe Labour regions across the country. This is particularly important to press the blame of any tightening of belts in local fiscal policy on the national Tory government’s cuts. We need individuals who have characteristics of cabinet-level experience, inspiring leadership, high profile campaigning experience and tough talking opposition credentials to support the national party leadership put the Tory’s on the narrative back foot.

That is not to say there are not fine local council leaders and technocrats who’s experience and governance experience at vital to Labour producing local successes. But the media don’t really care who number two is, and these individuals are best serving the national agenda for the party if they support A-listers who can shine a bright spotlight on our successes and Tory mismanagement.

If Jeremy Corbyn and the party are able to topple the Conservatives come next election, then all the better that we have a diverse team playing their part both on the front bench and in the pantheon of metro-mayors. If despite our best efforts Jeremy’s leadership falls short, then we will have experienced leaders in waiting who have been able to afford some distance from the front-bench, untainted and able to take the party’s plan B forward.