Why the odds are still on a Labour victory in 2015

The electoral system, UKIP and the strength of the Labour brand all mean that the party is still likely to be the largest after the next election even after a fall in support.

In recent weeks a new mood of pessimism has taken hold among Labour MPs and a new mood of optimism among the Tories. Labour's double digit poll lead has shrunk to around eight points, with the party ahead by just five points in the last two YouGov surveys. Since governing parties almost always recover support in the months before the general election (as the opposition comes under greater scrutiny and as voters start to view the election as a choice between competing alternatives, rather than a referendum on the government), a lead of five is not enough for Labour to be confident of winning a majority in 2015 or even of becoming the largest single party.

Among MPs, a hung parliament, rather than a Labour majority, is now viewed as the most likely outcome of the election, with some even speculating that the Tories could go all the way and achieve the majority that eluded them in 2010. But for good reasons, the odds (literally) are still on a Labour victory in 2015 (in this case, defined as becoming the largest party). It's true that oppositions rarely return to government at the first attempt of trying - the last time was in February 1974 - but Britain's new electoral landscape means Labour is well positioned to do so. Here are five of the reasons why. 

1. Labour can win big on a small lead

The key point in Labour's favour is that it requires a far smaller lead than the Tories to win a majority. Based on a Lib Dem share of 15 per cent, Labour needs a lead of just 1 per cent to win an overall majority, while the Tories require one of 7 per cent. In 2005, Labour won a majority of 66 sets with a lead of three points but in 2010 the Tories fell 20 short with a lead of seven. This apparent bias has less to do with the unreformed constituency boundaries than it does with the fact that Labour's vote is far better distributed than the Tories' and that it benefits disproportionately from tactical voting. 

It's important to remember that uniform swing calculations are an unreliable guide to election outcomes since they don't take into account factors such as the incumbency bonus and above-average swings in marginal seats. Had there been a uniform swing in 2010, the Conservatives would have won 14 fewer seats, Labour eight more and the Lib Dems five more. But even if, as seems likely, the Tories perform disproportionately well in their existing seats, they will still to struggle to establish the lead that they need over Labour to even remain the largest party. 

2. UKIP will still be a force in 2015

While UKIP's support is almost certain to fall heavily before May 2015 (they are currently polling around 12 per cent in YouGov surveys), it's likely that it will poll above 5 per cent, a level of support that is large enough to have a significant influence on the outcome of the election. With UKIP drawing around 60 per cent of its support from 2010 Tory voters, it is the Conservatives who will lose most from the rise of the Farageists.

The split in the right-wing vote will make it easier for Labour to dislodge the Tories in the marginals it needs to win to become the largest party. At the last election, with a UKIP share of just 3 per cent, there were 20 constituencies in which the party's vote exceeded the Labour majority (one shouldn't make the error of assuming that all those who supported the party would have backed the Tories in its absence, but many would have done).

3. Most Lib Dem defectors are likely to remain loyal to Labour

The main reason why Labour has led the Tories in the polls for more than two years, despite suffering its second worst defeat since 1918 at the last election, is the mass defection of left-leaning Lib Dems to the party in protest at the coalition. Significantly, as Lord Ashcroft's recent poll of the party's supporters noted, they are less likely to return to the Lib Dem fold than other voters. Ashcroft observed that "those who have moved to Labour are the most likely to say they are sure how they will vote (78%). This compares to just over a two thirds of those who say they would vote Conservative (69%), just under two thirds of those who say they would vote UKIP (62%) and less than half of those who would vote Green (42%)."

The decision of the Lib Dems not to replace Nick Clegg with a more left-wing figure such as Vince Cable or Tim Farron makes it more likely that these voters will remain loyal to Labour in 2015. 

4. Labour's brand is strong even if Miliband's isn't (and that may not matter)

Of the three main parties, it is Labour that is the least toxic, with 46 per cent of voters saying that they would "consider" voting for the party compared to 40 per cent for the Tories. While 35 per cent say that they would "definitely not" vote for Labour, 43 per cent say that they would "definitely not" vote for the Tories, placing a notable cap on Conservative support. Labour, by contrast, is fishing in a larger pool. 

Faced with this disadvantage, the Tories console themselves with the thought that Ed Miliband's unpopularity will deny his party victory (the Labour leader is known as their "secret weapon"). Miliband's approval rating is currently -33 compared to Cameron's -18 and the Tory leader has consistently led as "the best prime minister" (most recently by 35-20). 

But while Cameron's greater popularity could save the day for the Tories, it is complacent of the party to assume as much. History shows that a well-liked (or, more accurately, less disliked) leader is no guarantee of electoral success. In the final poll before the 1979 election, Jim Callaghan enjoyed a 19-point lead over Margaret Thatcher as "the best prime minister" but that didn't stop the Conservatives winning a majority of 44 seats. Similarly, in the 1970 election, Harold Wilson's personal lead over Ted Heath (a 51 per cent approval rating compared to one of 28 per cent for Heath) didn't stop Labour going down to a decisive defeat. 

In 2010, David Cameron's lead over Gordon Brown wasn't enough to deliver the Tories a majority. In 2015, his lead over Miliband may not be enough to deny Labour victory. 

5. The Lib Dem incumbency bonus will hurt the Tories

More than any other party, the Lib Dems benefit from an incumbency bonus, with their MPs typically polling between 5 and 15 per cent more than the party's other candidates. As the Eastleigh by-election demonstrated, in those seats where the party is well organised and where it can appeal for tactical votes from Labour supporters, it can still win. In 2015, this will largely be a problem for the Tories, who are in second place in 37 of the Lib Dems' 57 seats. The potential for the Tories to make large gains from the Lib Dems to compensate for the marginal seats they will lose to Labour is limited. 

Labour needs a lead of just 1 per cent to win a majority, compared to a lead of 7 per cent for the Tories. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Is there such a thing as responsible betting?

Punters are encouraged to bet responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly.

I try not to watch the commercials between matches, or the studio discussions, or anything really, before or after, except for the match itself. And yet there is one person I never manage to escape properly – Ray Winstone. His cracked face, his mesmerising voice, his endlessly repeated spiel follow me across the room as I escape for the lav, the kitchen, the drinks cupboard.

I’m not sure which betting company he is shouting about, there are just so many of them, offering incredible odds and supposedly free bets. In the past six years, since the laws changed, TV betting adverts have increased by 600 per cent, all offering amazingly simple ways to lose money with just one tap on a smartphone.

The one I hate is the ad for BetVictor. The man who has been fronting it, appearing at windows or on roofs, who I assume is Victor, is just so slimy and horrible.

Betting firms are the ultimate football parasites, second in wealth only to kit manufacturers. They have perfected the capitalist’s art of using OPM (Other People’s Money). They’re not directly involved in football – say, in training or managing – yet they make millions off the back of its popularity. Many of the firms are based offshore in Gibraltar.

Football betting is not new. In the Fifties, my job every week at five o’clock was to sit beside my father’s bed, where he lay paralysed with MS, and write down the football results as they were read out on Sports Report. I had not to breathe, make silly remarks or guess the score. By the inflection in the announcer’s voice you could tell if it was an away win.

Earlier in the week I had filled in his Treble Chance on the Littlewoods pools. The “treble” part was because you had three chances: three points if the game you picked was a score draw, two for a goalless draw and one point for a home or away win. You chose eight games and had to reach 24 points, or as near as possible, then you were in the money.

“Not a damn sausage,” my father would say every week, once I’d marked and handed him back his predictions. He never did win a sausage.

Football pools began in the 1920s, the main ones being Littlewoods and Vernons, both based in Liverpool. They gave employment to thousands of bright young women who checked the results and sang in company choirs in their spare time. Each firm spent millions on advertising. In 1935, Littlewoods flew an aeroplane over London with a banner saying: Littlewoods Above All!

Postwar, they blossomed again, taking in £50m a year. The nation stopped at five on a Saturday to hear the scores, whether they were interested in football or not, hoping to get rich. BBC Sports Report began in 1948 with John Webster reading the results. James Alexander Gordon took over in 1974 – a voice soon familiar throughout the land.

These past few decades, football pools have been left behind, old-fashioned, low-tech, replaced by online betting using smartphones. The betting industry has totally rebooted itself. You can bet while the match is still on, trying to predict who will get the next goal, the next corner, the next throw-in. I made the last one up, but in theory you can bet instantly, on anything, at any time.

The soft sell is interesting. With the old football pools, we knew it was a remote flutter, hoping to make some money. Today the ads imply that betting on football somehow enhances the experience, adds to the enjoyment, involves you in the game itself, hence they show lads all together, drinking and laughing and putting on bets.

At the same time, punters are encouraged to do it responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly. Responsibly and respect are now two of the most meaningless words in the football language. People have been gambling, in some form, since the beginning, watching two raindrops drip down inside the cave, lying around in Roman bathhouses playing games. All they’ve done is to change the technology. You have to respect that.

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 05 February 2015 issue of the New Statesman, Putin's war