Why Miliband's dismal approval ratings should worry Labour

Personal ratings are often a better predictor of the election result than voting intentions.

On the surface, the lastest monthly Ipsos MORI poll contains good news for Labour. While ICM had them level-pegging with the Tories on 36%, MORI puts them 11 points ahead, up seven points since June and the kind of lead the opposition needs to justify hope that it can win the next election.

But dig deeper, and more worrying findings emerge. While David Cameron's net satisfaction rating has risen by eight points since last month to -16, the highest level this year, Miliband's has fallen by five points to -26, the lowest level since January 2012. As the graphic below shows, the Labour leader's rating is now as low as William Hague's was at this stage of his leadership. While Cameron outpolls his party by nine points (38-29), Miliband trails his by 10. 

But this is a parliamentary system, you say, why should we care? The answer is that personal ratings are frequently a better long-term indicator of the election result than voting intentions. Labour often led the Tories under Neil Kinnock, for instance (sometimes by as much as 24 points), but Kinnock was never rated above John Major as a potential prime minister. A more recent example is the 2011 Scottish parliament election, which saw Alex Salmond ranked above Iain Gray even as Labour led in the polls. The final result, of course, was an SNP majority. 

There are some notable exceptions to this rule. Margaret Thatcher won in 1979 despite trailing Jim Callaghan by 19 points as the "best prime minister" and Ted Heath defeated the more popular Harold Wilson in 1970. But Labour should not assume that history will repeat itself in their favour. Miliband's substandard ratings mean the Tories are confident that if they frame the next election as a presidential contest, they stand a good chance of remaining the largest party. 

Ed Miliband speaks on the high street in Worcester town centre on April 25, 2013. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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What did Jeremy Corbyn really say about Bin Laden?

He's been critiqued for calling Bin Laden's death a "tragedy". But what did Jeremy Corbyn really say?

Jeremy Corbyn is under fire for describing Bin Laden’s death as a “tragedy” in the Sun, but what did the Labour leadership frontrunner really say?

In remarks made to Press TV, the state-backed Iranian broadcaster, the Islington North MP said:

“This was an assassination attempt, and is yet another tragedy, upon a tragedy, upon a tragedy. The World Trade Center was a tragedy, the attack on Afghanistan was a tragedy, the war in Iraq was a tragedy. Tens of thousands of people have died.”

He also added that it was his preference that Osama Bin Laden be put on trial, a view shared by, among other people, Barack Obama and Boris Johnson.

Although Andy Burnham, one of Corbyn’s rivals for the leadership, will later today claim that “there is everything to play for” in the contest, with “tens of thousands still to vote”, the row is unlikely to harm Corbyn’s chances of becoming Labour leader. 

Stephen Bush is editor of the Staggers, the New Statesman’s political blog.