Northern Irish people! It's time to reclaim our god-awful accent

Suzie McCracken feels like her vocal chords are haunted by the booming projections of past politicians and preachers. Surely now it's time to stop being an incessant apologist and be proud of our vowels?

The comedian Hal Cruttenden tells a joke about his Northern Irish wife’s proclamations of love being undermined by the brashness of her accent. He suggests that no matter how sweet her "I love you" truly is, it is rendered murderous by her regional intonation. Undoubtedly it’s true – to perform a good impression of me it is essential to stretch your mouth into a grimace and pepper your rendition with nasally colloquialisms.

The Northern Irish tend to be mortified by their accent. Apart from a few that boldly bellow into terrified tourists' faces, there is a general awareness that not only are we harsh but just plain old difficult to understand. I have seen people turn off the TV if someone from the province makes an appearance. I have a friend who watched The Voice UK religiously, supporting the two local girls with vigor, but then found herself muting her set each time they stopped singing.

This is by no means a unique response to hearing provincial voices on the airwaves, but the Northern Irish cringe reflex is so immediate that it makes me wonder if it’s purely an auditory issue.

I feel that my vocal chords are haunted by the booming projections of past politicians and preachers. I am truly of the first generation of peace in Northern Ireland, and yet Paisley’s shouts were so deafening that they’re still echoing through my existence. My harsh tone links me with a past I don’t remember; the relative lack of NI voices in the media ensures that its strangeness is amplified.

With so much attention being forced onto this idiosyncratic place of late, with Derry-Londonderry being UK City of Culture and the world’s eight most important people in suits playing golf on our green lands, isn’t it about time that the national media give a few more speaking parts to the NI extras? Not only would this normalise the brogue but it may encourage those who speak it not to spurn it. Perhaps if we work on associating the tone with overpaid people in the media instead of overpaid people in politics then we’ll be able to carve out an oral identity to be proud of. The accent could connote "incubator for excellent music" or "creative place" rather than "home to the small minded and threatening".

It might also help stop us all being incessant apologists. We seem to be constantly saying sorry for our accent, our past, our eccentricities and our talents. You’ll often hear of people from the region being described as "humble". That’s because we feel, as a nation/community/whatever doesn’t offend you, that we’re too brash to be allowed. And so we say sorry, we don’t get in the way and we curb our dialect. Two Door Cinema Club frontman Alex Trimble astounded me during his Glastonbury set by speaking in a tone so unlike what I heard come out of his mouth when I was 15 that I was ashamed of my own diluted, Londonified lilt.

I realised that over the past few years I haven’t simply been trying to be understood – I’ve been apologising for being where I’m from. I have resolved to start taking my lead from the resoundingly brash Phil Taggart, a recent addition to the BBC Radio 1 team. Born and raised in Omagh, he’s normalising his less-than-soothing inflection for teenagers across the land, just like Colin Murray did when I was an early teen. Hopefully, in another generation's time, the Northern Irish intonation will be truly reclaimed from the province's past. Still think the timbre is intense? Nah mate - it's impassioned. 

Now read about the death of the Cromerty fisherfolk dialect.

 

The Peace Bridge in Derry-Londonderry, UK City of Culture. Photograph: Getty Images

Suzie McCracken is a freelance journalist, occasional walking tour guide and complete novice.

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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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