Labour's shrinking poll lead increases party jitters

Having previously enjoyed a double-digit advantage over the Tories, the party's lead has been reduced to single figures, far below the level needed to be confident of victory.

It was the Tories, rather than their Labour counterparts, who left for the summer recess with their tails up, largely for the reasons set out by David Cameron in that final, triumphant PMQs. "The deficit is down, unemployment is falling, crime is down, welfare is capped, and Abu Qatada is back in Jordan." Alongside this, as Thursday's GDP figures will confirm, the economy is finally beginning to recover and the party is united in support for James Wharton's EU referendum bill. 

Recess is always a time when Labour jitters increase as MPs return to their constituencies to find few of the party's messages are resonating on the doorstep and Labour's shrinking poll lead won't help matters. For more than a year after George Osborne's "omnishambles" Budget, the party enjoyed a double-digit advantage over the Tories but today's YouGov poll puts its lead at just three points, the lowest level since March 2012. 

We'll have to wait and see whether it's an outlier but the trend is clearly downward. In the four previous YouGov polls, Labour has led by an average of just six points, a level far below that required to justify hopes of winning a majority in 2015. History shows that support for oppositions invariably slumps in the months before the general election as voters come to view it as a choice between competing alternatives, rather than a referendum on the government. It's for this reason that Labour officials privately speak of the party needing a lead of around 15 points to be confident of victory. 

As I've argued before, it's still more likely that Labour will be the largest party after the next election than the Conservatives. The electoral system continues to favour it (the party needs a lead of just 1% on a uniform swing to win a majority, while the Tories require one of seven); UKIP, which draws around 60% of its support from 2010 Tories, will continue to split the right-wing vote; most Lib Dem defectors are likely to remain loyal to Labour (they'll never forgive Clegg for his betrayals over spending cuts, tuition fees and the like); Labour's brand is strong even if Miliband's isn't (46% of voters say that they would "consider" voting for the party compared to 40% for the Tories) and the Lib Dem incumbency bonus will hurt the Tories (who are in second place in 37 of the Lib Dems' 57 seats) the most.

But it's now far from unthinkable that the Tories could remain the single largest party (which would require a lead of around three-four points) and reunite the coalition for a second term in government. All of which means that, once again, the pressure will be on Miliband to deliver "the speech of his life" come conference time. 

David Cameron and Ed Miliband walk through the Members' Lobby to listen to the Queen's Speech at the State Opening of Parliament on May 8, 2013. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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