The Home Office continues scaring the shit out of immigrants

"Go home or face arrest", says a new poster campaign.

The Home Office is to drive billboards warning migrants to "go home or face arrest" around London this week, in the latest attempt to instil fear in the hearts of immigrants. The news follows on from their oppressive Twitter campaign showing pictures of immigrants being bundled into the back of vans with captions like "no hiding place for illegal immigrants".

The Evening Standard's Martin Bentham reports:

The billboards will also display the number of illegal migrants arrested recently in the relevant part of the capital.

Ministers say that the hardline message is intended to encourage visa overstayers or others here unlawfully to return voluntarily.

The vans will be driven around the London boroughs of Ealing, Barnet, Hounslow, Brent, Redbridge and Barking and Dagenham, in an effort to strike fear into the hearts of migrants. The six boroughs have been chosen, according to Bentham, because "they currently have either high or low numbers of voluntary returns".

The full billboard reads:

In the UK illegally? Go home or face arrest. Text HOME to 78070 for free advice, and help with travel documents. We can help you to return home voluntarily without fear of arrest or detention.

It's not difficult to draw comparisons with the latest anti-migrant campaign in Australia, where Cameron's chief political strategist Lynton Crosby cut his teeth. There, the ruling Labour party has started running posters in major newspapers with the slogan "If you come here by boat without a visa you won't be settled in Australia". Many have pointed out that the fact that the slogan is aimed at potential migrants but run in Australian newspapers means that the real aim of the campaign is Australian voters, who like hearing that their government is tough on immigration.

Is the same true here? At least the poster due to be driven around outer London has a chance of being seen by its supposed targets, and according to Bentham:

The new advert will also be displayed on posters and on leaflets distributed to money transfer shops, internet cafes and other places where migrants congregate.

Of course, if anyone who isn't an illegal immigrant should happen to see the poster and decide to vote Tory because of it, well, that would be too bad, wouldn't it?

Photograph: Gov.UK

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Can Philip Hammond save the Conservatives from public anger at their DUP deal?

The Chancellor has the wriggle room to get close to the DUP's spending increase – but emotion matters more than facts in politics.

The magic money tree exists, and it is growing in Northern Ireland. That’s the attack line that Labour will throw at Theresa May in the wake of her £1bn deal with the DUP to keep her party in office.

It’s worth noting that while £1bn is a big deal in terms of Northern Ireland’s budget – just a touch under £10bn in 2016/17 – as far as the total expenditure of the British government goes, it’s peanuts.

The British government spent £778bn last year – we’re talking about spending an amount of money in Northern Ireland over the course of two years that the NHS loses in pen theft over the course of one in England. To match the increase in relative terms, you’d be looking at a £35bn increase in spending.

But, of course, political arguments are about gut instinct rather than actual numbers. The perception that the streets of Antrim are being paved by gold while the public realm in England, Scotland and Wales falls into disrepair is a real danger to the Conservatives.

But the good news for them is that last year Philip Hammond tweaked his targets to give himself greater headroom in case of a Brexit shock. Now the Tories have experienced a shock of a different kind – a Corbyn shock. That shock was partly due to the Labour leader’s good campaign and May’s bad campaign, but it was also powered by anger at cuts to schools and anger among NHS workers at Jeremy Hunt’s stewardship of the NHS. Conservative MPs have already made it clear to May that the party must not go to the country again while defending cuts to school spending.

Hammond can get to slightly under that £35bn and still stick to his targets. That will mean that the DUP still get to rave about their higher-than-average increase, while avoiding another election in which cuts to schools are front-and-centre. But whether that deprives Labour of their “cuts for you, but not for them” attack line is another question entirely. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to domestic and global politics.

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