Cameron challenged over Lynton Crosby's business links after plain cigarette packaging is shelved

Labour and Conservative MP Sarah Wollaston argue that the Tory strategist, whose company has close links to the tobacco industry, is to blame for the decision.

Rarely has there been a clearer example of successful lobbying than the government's decision to abandon the introduction of plain packaging for cigarettes. The measure was overwhelmingly supported by the public (by 59%-25%) and by GPs but the tobacco industry's political muscle proved decisive. 

In reponse, Labour is again challenging David Cameron to say what conversations he has had with Tory campaign strategist Lynton Crosby on the subject. Diane Abbott, the shadow public health minister, has just issued the statement below.

The Tories used to say there were in favour of this policy, that children should be protected. But now, not long after employing Lynton Crosby, a strategist linked to lobbying in the tobacco industry, David Cameron is backing down.

People will rightly wonder if the Government is breaking its promise, despite the medical evidence and the wishes of British families, in order to please its friends in big business. David Cameron needs to explain why he’s doing it, when he decided, whether Lynton Crosby had any input into the decision, and whether he was aware of Lynton Crosby’s alleged business interests when he appointed him.

As I've previously reported, Crosby's PR and lobbying firm Crosby Textor has long-standing links with the tobacco industry. The company was on a retainer with British American Tobacco when cigarette companies fought the introduction of plain packaging by the Australian government and Crosby was federal director of the Liberal Party when it accepted large donations from the industry. Crosby Textor Fullbrook, the UK arm of the firm, has represented tobacco companies since the 1980s. 

The independent-minded Conservative MP Sarah Wollaston, a former GP who has long campaigned for the policy, is another who detects the hand of Crosby at work. As she suggested this morning, the abandoment of plain packaging is strong evidence that Cameron has been swayed by Crosby's call to scrape the "barnacles off the boat". By this, the hard-nosed Australian means dispensing with such effette measures (minimum alcohol pricing similarly falls into this category) and focusing on the "core concerns" of the economy, immigration and welfare reform. 

To date, Cameron has merely said that Crosby has "never lobbied" him but has refused to confirm whether the pair discussed the issue of plain packaging. Expect Labour's health team to take every opportunity to challenge him to give a definitive answer. 

Lynton Crosby, who was recently appointed as the Conservatives' election campaign manager after running Boris Johnson's re-election campaign.

George Eaton is political editor of the New Statesman.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.