Why MPs must block George Osborne’s dash for gas

The Chancellor's plans will cost bill payers £25bn more in the 2020s than developing low-carbon energy and breach the UK's climate change targets.

The next 20 years, starting now, will see colossal investment in overhauling Britain’s ageing electricity infrastructure, as old coal and nuclear power stations are closed, and the grid gets updated. A vote in Parliament this week on a clean power target amendment to the government’s Energy Bill will determine what sorts of new kit we will get.

The battle lines are drawn over competing visions of the future. A fossil-fuelled, Treasury and George Osborne future, involving tripling the amount of electricity we get from gas, or a low-carbon future, involving ramping up the power we get from Britain’s near-limitless resources from the waves, water, wind, tides and sun.

At stake are living standards, jobs and the economy, and climate change. Domestic fuel bills will soar if we stay chained to volatile global gas prices - it is spiralling gas price rises which have been responsible for the majority of people’s electricity and gas bill rises in the last decade. The independent committee on climate change’s analysis shows that Osborne’s dash-for-gas will cost bill payers £25bn more in the 2020s than developing low-carbon energy. At a time of squeezed living standards, households are handing over larger and larger shares of their income to the big six energy companies. Only a massive programme of energy efficiency that gets the UK off the fossil fuel hook can protect ordinary people.

There are hundreds of thousands of jobs in the green economy, one of the few sectors to grow in recession-hit Britain. But its future is uncertain. A huge coalition of more than 200 leading businesses, energy investors, trade unions and charities, including household names like Asda and Microsoft, as well as leading manufacturers like Siemens, Mitsubishi, Alstom, are saying a decarbonisation target in the Energy Bill is essential to give companies the confidence to invest in low carbon energy and the supply chains to build it.

If Osborne gets his way, there is no question that the UK will breach its legally binding climate change targets. The difference between the Chancellor's vision and low-carbon power is staggering. Osborne’s plans involve increasing the amount of gas-power in the 2020s to the equivalent of over 30 new gas power plants. This amounts to over 500 million extra tonnes of carbon dioxide: equivalent to every car and taxi on the road for eight years, or every flight for 16 years.

Where will Osborne’s gas come from? North Sea gas reserves are falling fast. So we can either massively increase our energy dependence on gas imports from countries like Qatar, or we can try and plug the gap with shale gas – but for that to provide more than a fraction of our needs we would need thousands of wells across the country. Both these options look like political poison. A recent article on ConservativeHome, "The right-wing consensus on shale gas is about to be blown apart", concluded: "shale gas must also have a huge physical presence across large swathes of rural England. .. it will have political consequences – bigger than wind farms, bigger than HS2 and bigger, even, than greenfield housing development".

All economies need to get off fossil fuels and fast. Electricity is the place to start. MPs get to decide this Tuesday. Nearly 300 MPs from across all parties back the decarbonisation target. The vote will be close. Full turn-out from Labour (who back the target), and a few more Conservative and Liberal Democrats (whose policy it is to support the target but whose leadership is currently siding with Osborne) will help put the UK at the forefront of a clean energy revolution. As Sir John Ashton, the UK’s former climate change envoy said this month: "I can’t myself see how any MP who votes against the target will thereafter be able credibly to claim that they support an effective response to climate change".

Simon Bullock is senior campaigner on climate change at Friends of the Earth

George Osborne makes a visit to the Prysmian Group factory in the constituency of Eastleigh on February 13, 2013. Photograph: Getty Images.

Simon Bullock is senior campaigner on climate change at Friends of the Earth

Photo: ASA
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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA