Doubts about Miliband’s commitment to welfare reform go up in flames. In a good way, they hope.

The welfare line that Miliband is going to take owes a lot to the work that Liam Byrne has been doing.

So tomorrow, Ed Miliband will say something significant about welfare. Some of the outline has been briefed in advance and some has leaked out perhaps not so strategically. Either way, we know that the Labour leader is going to say something that he hopes will make it harder for his enemies to claim, as they often do, that he doesn’t want to talk about benefits.

In fact, his friends have privately said much the same too. More than once in recent months I’ve been told by Labour MPs, including shadow cabinet ministers, that the reason the party’s line on welfare is a bit foggy is that Ed himself "hasn’t properly made up his mind what he thinks." Well, it seems that now he has. And tomorrow, we’re going to find out the result of his meditations.

There isn’t much point in me going on at length about it here, not least because, judging by standard media-management practice, there will be some little surprise that Team Ed has held back and that everyone will be talking about tomorrow afternoon. The Labour leader likes to disappear into his cave to think very hard for weeks at a time and then emerge with something shiny so that his anxious tribe that was on the verge of panicking and the media are briefly dazzled and cry, "Oooh! We underestimated him. Again." (We’ll pass quickly over the fact that this technique – the meticulously planned set-piece intervention – may owe something to Miliband’s apprenticeship at the feet of one G Brown in the Treasury.)

A final observation: by the sounds of things, the welfare line that Miliband is going to take owes a lot to the work that Liam Byrne has been doing. That shouldn’t be a surprise, given that Byrne is shadow work and pensions secretary. Yet a feature of Labour’s welfare debate in recent years as been the shadow secretary of state coming out with speeches, statements and interviews on the need to restore the contributory principle; on "switch-spending"; on returning to Bevan’s original vision that coupled an individual’s responsibility to work with the state’s duty to guarantee full employment – and the leader’s office going eerily quiet. Meanwhile, the left piles into Byrne as a Blairite stooge.

So isolated has Byrne looked at times that I recently asked a senior Labour source in the leader’s office to confirm that what the Shadow Secretary of State for Work and Pensions said about benefits could actually be taken as a statement of current Labour party policy. "Absolutely," came the answer. "Ed thinks the same as Liam." When I then pointed out that it didn’t always come across that way, I got the answer: "Well we do have to work on getting our message across more clearly."

I put the same question to another senior shadow cabinet figure a week or so ago and was told: "Ed gets it now. He will deliver the message himself and it will be in neon and lit up like a firework." So tomorrow, it seems, is the day doubts about Miliband’s commitment to welfare reform go up in flames. In a good way, they hope.

 

Ed Miliband addresses workers at Islington Town Hall on November 5, 2012 in London. Photograph: Getty Images.

Rafael Behr is political columnist at the Guardian and former political editor of the New Statesman

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.