Why you haven't heard of the five most important (only) pro-European movements

They punch… well, they pretty much punch their weight.

I’m pro-European. I very much want to make that clear. 

I don't just mean in this article: it's something I increasingly want to make clear all the time. When I'm talking about politics; when I'm discussing my holidays; when someone tells me it's my round – whatever the topic, I find myself compelled to tell people that, I know it's flawed, I know it's imperfect, but yes, I remain committed to the rather unlovely continental bureaucracy hanging around at the far end of the Eurostar. 

The reason I'm beset by this urge to tell all and sundry that I'm pro-European is simple: no one else seems to share it. You can't throw a stone in Westminster without hitting a dozen people who'll lecture you on the Norwegian model or the fact the European Parliament costs us a million zillion quid per day. But vocally pro-Europeans – those willing to say, out loud, that there might be benefits in not pissing off our neighbours and abandoning the world's largest free trade zone – are in distinctly short-supply. 

1. Britain in Europe

Twas not always thus: 1999 saw the launch of the non-partisan Britain in Europe (BE) campaign, intended to improve Brussels' image in the UK. Its supporters included such big hitters as Tony Blair, Kenneth Clarke and Charles Kennedy; its head of communications was one Danny Alexander. 

BE's initial purpose was to make the case for the single currency. But that, it swiftly became clear, was a non-starter, so after a couple of years it instead moved to focus on getting a 'Yes' vote in the referendum on the EU constitution. Once the French and the Dutch had killed that, BE wasn't fighting for anything in particular. So in 2005 it was wound up. Google 'Britain in Europe' now, and you'll find this site, which promises you the facts without bias, but also includes the disarming admission that "The factuality of the information is not guaranteed". This seems to sum up the entire debate.

2. European Movement UK

There are other groups purporting to speak for Europe, but all are so titchy as to be little more than flies buzzing round Farage's head. There’s the European Movement UK, which is part of a continent-wide pressure group and which calls, uniquely, for greater integration. It promises to brief journalists, correct mistakes and counter anti-European bias.

But if it's had any success in this job, it's keeping it quiet: most of what little press coverage it's received was concerned with the fact that Danny Alexander used to work there, too. Its Twitter followers number fewer than 1,500, which is diddly squat in social media terms, but those who do follow are in for treats such as stock images of Euro-fans, explaining what the EU means to them. For some its travel opportunities; for others, environmental cooperation. For Daniel and Christine and their baby Hector, meanwhile, it's the fact that "EU Judicial and policing co-operation helps fight international organised crime", which is quite an advanced political position for a toddler to articulate, I think you’ll agree.

3. Centre for European Reform

The other pro-European think tanks are not only small, they're also not that pro-European. The Centre for European Reform, for example (followers: 3261) writes comment pieces in the FT, the Guardian, and so on. But it positions itself as Atlanticist, facing Washington as much as Brussels, and while it says it "regards European integration as largely beneficial", it also recognises that "in many respects the Union does not work well". No help there, then.

4. Open Europe

More successful, but more tepid, is Open Europe. It's by far the best at making its voice heard, garnering frequent press coverage and a whopping 19,300 followers. It started life, vexingly, as the campaign against the 2004 European constitution. Today it claims to back Europe, and has the highly cosmopolitan staff roster to prove it – but true to its roots it wants a different Europe, one that emphasises free trade and the nation state.

It wants, in other words, a Europe that does the bits the British like, but none of the nonsense we don't. This might explain why its backers include such prominent right-wingers as Ruth Lea, Maurice Saatchi and Kirstie Allsop – and, as so often happens when the Tories talk about Europe, it ends up satisfying nobody. To the pro-Europeans Open Europe is just a cover for exiting via the back door ("insidious", Peter Mandelson calls it); while to the sceptics, a campaign for a Europe that isn't on offer amounts to little more than a promise of a free unicorn for every supporter.

5. British Influence

Last January, a cross party group of pro-Europeans (Mandelson, Clarke, Lord Rennard) decided it was finally time to resurrect BE to counter UKIP's lies. British Influence describes itself as "more than another think tank", and promises to be the "go to source for journalists and policy makers who want to hear a more balanced side of the debate". 

How successful it's been is difficult to judge – like all these think tanks, it’s cleverly chosen a name that's almost un-Googleable. Despite being four months old, its Twitter following is already twice the size of the European Movement's, and it did somehow persuade the Telegraph to run a pro-European comment piece written by Lord Mandelson. But the only person who seems to have treated it as any sort of a force is a writer at the right-wing website the Commentator, who angrily suggested that Clarke's involvement should be enough to get him sacked.

Two conclusions present themselves from all this. One is that those pro-European pressure groups that exist are entirely reactive. They're not making the case for Europe, they're just waiting for Nigel Farage to open his mouth so they can blurt out, "Isn't!" Perhaps the British press makes it hard to be otherwise, but there's little sense that anyone's even trying.

The other is how unenthused even our pro-Europeans are about Europe. This may be because it's hard to shout "Bureaucracy! Yay!" with a straight face, but nonetheless it has consequences. As it stands the Overton Window – the range of policies and views seen as acceptable to the public – clearly leans towards scepticism. The result has been that the Eurosceptics are out and proud, while the pro-lobby are nervous and cowering.

But this process is self-reinforcing. The more Eurosceptic the public seem, the more timid the pro-lobby has become, the less likely people are to hear their arguments – and the closer to the exit the mainstream of thought has moved.

The only way to change all this is for the pro lobby to be as loudly, cheerfully, brazenly pro-European as UKIP is Eurosceptic. They might not make many friends that way at first. They might not even feel like it. But the less we hear of the case for Europe, the harder it becomes to make. Someone should make it, before it's too late.

Danny Alexander, the star of our story. Photograph: Getty Images

Jonn Elledge is the editor of the New Statesman's sister site CityMetric. He is on Twitter, far too much, as @JonnElledge.

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Justin Trudeau points the way forward for European politics

Is the charismatic Canadian Prime Minister modelling the party of the future?

Six months after Canadian election day, Justin Trudeau’s Liberal party continues to bask in the glow of victory. With 44 per cent of support in the polls, the Liberals are the most popular party amongst every single demographic – men and women, young and old, and people of all educational backgrounds. 

While most European mainstream parties only dream of such approval, this is actually a small dip for the Liberals. They were enjoying almost 50 per cent support in the polls up until budget day on 21 March. Even after announcing $29.4 billion in deficit spending, Canadians overall viewed the budget favourably – only 34 per cent said they would vote to defeat it.

Progressives around the world are suddenly intrigued by Canadian politics. Why is Justin Trudeau so successful?

Of course it helps that the new Prime Minister is young, handsome and loves pandas (who doesn’t?) But it’s also true that he was leader of the Liberals for a year and half before the election. He brought with him an initial surge in support for the party. But he also oversaw its steady decline in the lead up to last year’s election – leadership is important, but clearly it isn’t the only factor behind the Liberals’ success today.

Context matters

As disappointing as it is for Europeans seeking to unpack Canadian secrets, the truth is that a large part of the Liberals’ success was also down to the former Prime Minister Stephen Harper’s extreme unpopularity by election time.

Throughout almost ten years in power, Harper shifted Canada markedly to the right. His Conservative government did not just alter policies; it started changing the rules of the democratic game. While centre-right governments in Europe may be implementing policies that progressives dislike, they are nonetheless operating within the constraints of democratic systems (for the most part; Hungary and Poland are exceptions).

Which is why the first weeks of the election campaign were dominated by an ‘Anybody But Harper’ sentiment, benefitting both the Liberals and the left-wing New Democratic Party (NDP). The NDP was even leading the polls for a while, inviting pundits to consider the possibility of a hung parliament.

But eight days before election day, the Liberals began to pull ahead.

The most important reason – and why they continue to be so popular today – is that they were able to own the mantle of ‘change’. They were the only party to promise running a (small) deficit and invest heavily in infrastructure. Notably absent was abstract discourse about tackling inequality. Trudeau’s plan was about fairness for the middle class, promoting social justice and economic growth.

Democratic reform was also a core feature of the Liberal campaign, which the party has maintained in government – Trudeau appointed a new Minister of Democratic Institutions and promised a change in the voting system before the next election.

The change has also been in style, however. Justin Trudeau is rebranding Canada as an open, progressive, plural society. Even though this was Canada’s reputation pre-Harper, it is not as simple as turning back the clock.

In a world increasingly taken by populist rhetoric on immigration – not just by politicians like Donald Trump, Nigel Farage, Marine Le Pen and other right-wingers, but also increasingly by mainstream politicians of right and left – Justin Trudeau has been unashamedly proclaiming the benefits of living in a diverse, plural society. He repeatedly calls himself a feminist, in the hope that one day “it is met with a shrug” rather than a social media explosion. Live-streamed Global Town Halls are one part of a renewed openness with the media. Progressive politicians in Europe would do well to take note.

Questioning the role of political parties today

Another interesting development is that the Liberal party is implicitly questioning the point of parties today. It recently abolished fee-paying, card-carrying party members. While this has been met with some criticism regarding the party’s structure and integrity, with commentators worried that “it’s the equivalent of turning your party into one giant Facebook page: Click ‘Like’ and you’re in the club,” it seems this is the point.

Colin Horgan, one of Trudeau’s former speechwriters, explains that Facebook is “literally a treasure trove for political parties”. All kinds of information becomes available – for free; supporters become easier to contact.

It was something the Liberals were already hinting at two years ago when they introduced a ‘supporters’ category to make the party appear more open. Liberal president Anna Gainey also used the word “movement” to describe what the Liberals hope to be.

And yes, they are trying to win over millennials. Which proved to be a good strategy, as a new study shows that Canadians aged 18-25 were a key reason why the Liberals won a majority. Young voter turnout was up by 12 per cent from the last election in 2011; among this age group, 45 per cent voted for the Liberals.

Some interesting questions for European progressives to consider. Of course, some of the newer political parties in Europe have already been experimenting with looser membership structures and less hierarchical ways of engaging, like Podemos’ ‘circles’ in Spain and the Five Star Movement’s ‘liquid democracy’ in Italy.

The British centre-left may be hesitant after its recent fiasco. Labour opened up its leadership primary to ‘supporters’ and ended up with a polarising leader who is extremely popular amongst members, but unpopular amongst the British public. But it would be wrong to assume that the process was to blame.

The better comparison is perhaps to Emmanuel Macron, France’s young economy minister who recently launched his own movement ‘En Marche !’ Moving beyond the traditional party structure, he is attempting to unite ‘right’ and ‘left’ by inspiring French people with an optimistic vision of the future. Time will tell whether this works to engage people in the longer term, or at least until next year’s presidential election.

In any case, European parties could start by asking themselves: What kind of political parties are they? What is the point of them?

Most importantly: What do they want people to think is the point of them?

Ultimately, the Canadian Liberals’ model of success rests on three main pillars:

  1. They unambiguously promote and defend a progressive, open, plural vision of society.
  2. They have a coherent economic plan focused on social justice and economic growth which, most importantly, they are trusted to deliver.
  3. They understand that society has changed – people are more interconnected than ever, relationships are less hierarchical and networks exist online – and they are adapting a once rigid party structure into a looser, open movement to reflect that.

*And as a bonus, a young, charismatic leader doesn’t hurt either.

Claudia Chwalisz is a Senior Policy Researcher at Policy Network, a Crook Public Service Fellow at the University of Sheffield and author of The Populist Signal: Why Politics and Democracy Need to Change