Cameron's clique accused of having "frozen out" his only black adviser

In another blue-on-blue attack, friends of Shaun Bailey claim he was sidelined by Cameron's Etonian aides.

In last Saturday's Daily Telegraph, David Davis pleaded with David Cameron to stop recruiting "old Etonian advisers". Tomorrow, in another blue-on-blue attack, some of the same advisers are accused of having "frozen out" Cameron's only black working class aide, Shaun Bailey. Bailey, who stood unsuccessfully in Hammersmith for the Tories at the last election, is said by a friend to have been sidelined after criticising No. 10's failure to address the rising cost of living and to build a more diverse party. Bailey was sacked as a special adviser earlier this year and moved to a part-time role at the cabinet office. The friend in question tells the Telegraph:

They just didn’t get what Shaun was saying. He kept challenging them saying, ‘Why are we not saying this?’ … He went into Downing Street and the first thing he said was, ‘The only political conversation you need to have publicly is about the cost of living’. He also gave plenty of warning that if they wanted to talk about being a diverse party, people have to see it. But they didn’t want to hear about it. Shaun was frozen out.

And there's worse, much worse. The friend adds:

Shaun always says that you can see from space that the place is dominated by those from Eton.

It was very difficult for Shaun. He was never included. He got the distinct impression they tried to keep him away from the Prime Minister. It got to a point where Shaun just stopped saying things because it was just getting him in trouble. There was even one week where he decided not to go into the office because he wanted to see if they would even notice. They didn’t. None of them.

Elsewhere, in an anecdote that Ed Miliband's team will already be considering how best to deploy at PMQs, we learn that Bailey was "horrified" when US pollster Frank Luntz visited Downing Street and asked Cameron's advisers "what kept them awake at night". The friend explains:

The pollster asked them what kept them awake at night and they didn’t even have the wit to understand that he meant it was the electorate.

When the pollster pointed that out to them, they literally said, 'Nothing keeps us awake’. How can you be advising people and nothing keeps you awake? Then someone said 'school fees’.

Here's how Labour's Michael Dugher has responded tonight:

"Once again David Cameron has shown that he is in complete denial about the cost of living crisis facing millions of hard-pressed families thanks to his Government's failure.

"When even one of his own advisers dares to point out some home truths, they are immediately shunned in favour of yet more old school chums and yes men.

"The idea that private school fees is the only thing keep David Cameron's clique awake at night tells you everything you need to know about this Government.

"This is a Prime Minister that takes being out of touch to a whole new level".

Some will dismiss all of the above as the usual grumblings of an out-of-favour adviser, but the fusion of race and class is toxic for Cameron. As pollsters regularly attest, now, more than ever, the Conservatives are viewed as "the party of the rich" and it's worth remembering that the Tories received just 16 per cent of the ethnic minority vote at the last election. In an acknowledgment that the party still has a race problem, there has long been talk of Cameron delivering a speech on the subject, in which he would repudiate Enoch Powell's "rivers of blood" speech and Norman Tebbit's "cricket test", the memory of which still hinders support for the Tories among ethnic minority voters. But for now, the Prime Minister would do well just to stem the tide of leaks from his party.

Update: Never blame the King, always blame his advisers. Here's how Bailey has responded on Twitter.

P.S. If you haven't already, do pick up this week's NS to read Jason's cover story on Cameron's clique and how "the old ruling class became the new ruling class", including his interview with Eton headmaster Tony Little (read some web-only extracts here).

Shaun Bailey, who stood for the Conservatives in Hammersmith at the last general election, with David Cameron.

George Eaton is political editor of the New Statesman.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.