Staggers envy, being rejected by Martin Amis, and why the left hated Maggie so much

Boris Johnson explains why the <em>New Statesman </em> used to keep him up at night.

Polly Toynbee (in 1965): Boris's dream woman. Photograph: Getty Images

I used to be petrified of the Staggers. I mean it. It was just after I became the editor of the Spectator – and I was under great pressure to make an impact with scoops, big-name pieces, and so on. I used to sit there racking my brains and people would torture me about the latest triumph of our supposed rival on the left. “Did you see that terrific piece in the New Statesman?” someone would say. I pathetically rang Charles Moore in the hope of reassurance. “I say, Charles, have you noticed any good pieces in the Staggers recently? Looks like a load of lefty bilge to me,” I said tentatively. “Oh, yes,” he drawled, “everyone says there are some terrific pieces these days . . .”

Sincerest form of flattery

Trembling, I put down the phone and looked over at our genius deputy editor, Stuart Reid. He was peering at something through his magenta specs. “Terrific piece,” he said, tapping the blasted New Statesman with his earpieces. Then I remembered some advice I was given by Paul Johnson, the great man of letters and Spec columnist who, in his time, had flogged the New Statesman circulation to a record high. “You need to bring in the best writers,” he said. “Flatter them. If I were you, I would lay it on with a trowel.”

Toynbee or not Toynbee

That was it! I was going to poach the cream of Staggers talent – London’s leading literary lefties. I was going to lure them ruthlessly to the Spectator. I began, obviously, with Martin Amis, one of this magazine’s most brilliant hirings from the age of Tony Howard. I wrote obsequious letters. I rang him at home and had long and fruitless conversations with the gorgeous Isabel Fonseca, his wife. I became so persistent that poor Amis could take it no more. He wrote a rather kind letter that began, “You are one of nature’s optimists,” and explained that he was a Staggers man to the core, wouldn’t be seen dead in the Spec. It was a matter of principle, he said. Next, in my delusion and despair, I tried dear Polly Toynbee. She told me to bog off in no uncertain terms. I can’t even pretend that she tried to string me along.

At the end of a harrowing conversation, she said: “You don’t understand. You think this is all some game, some debating forum for civilised adults. But this is serious. You are on one side and I am on the other.” Shortly afterwards, she vented a volcanic piece, accusing everyone at the Spectator of being effete, slimy, bullying creeps. The article was illustrated by a picture of Auberon Waugh as a human turd about to be flushed down the pan – and the poor chap had only just died.

Sinister purge

This makes me think that there is an interesting psychological difference between left-wingers and right-wingers. On the whole, right-wingers are prepared to indulge left-wingers on the grounds that they may be wrong and misguided but are still perfectly nice. Lefties, on the other hand, are much more likely to think right-wingers are genuinely evil.

Look at the hate, hate, hate that is erupting at the sad death of Margaret Thatcher. When the left come to power, they purge the place of Tories. They liquidate them with Stalinist zeal. When the Tory-led coalition got in, however, there was no symmetry – no purge of the New Labour establishment – and that has cheesed off Tories hoping for jobs. They can see the lefties still in place; and the lefty quango­crats beam and nod – and secretly they think it will be just a couple of years before they have a nice, splurging Labour government again.

Needing a creed

As it happens, I think they are wrong. The past few days have been bad for Labour. George Osborne managed to say something that the majority were privately thinking – and all Labour could do was denounce him as evil for even raising a question. That won’t work. You can’t tell a large chunk of the population that they are evil and heartless for asking whether the operation of the benefits system could be improved.

People can see there is a problem: they want to know how Labour would fix it. That is why, in its 100th glorious year, we need the Staggers more than ever. Or rather the Labour Party needs this magazine, because at the moment Ed Miliband is saying nothing of interest about anything and what I think he needs is one of those terrific pieces that will help him to develop his currently non-existent policies. Come on, New Statesman – give that man a creed.

Slippery wicket

My paranoia about the New Statesman and its terrific pieces went on for some months, until we finally met for physical combat, in the form of a cricket match. It was a torrid afternoon and I was full of nerves. Bernard Levin had come to watch, for heaven’s sake, and the New Statesman’s captain, Christian Wolmar, displayed what I am forced to call gamesmanship. At last we prevailed, thanks to a last-wicket stand by Alex van Straubenzee, our circulation manager, and myself.

I cannot resist adding that by the time Alex and I came figuratively to end our innings at the Spec, we had pushed the circulation to an all-time high of 70,000. So perhaps we didn’t need Martin and Polly, after all. Happy birthday, dear Staggers, and vive la différence.