The Iain Duncan Smith petition shows how social media can lead political debate

By seizing upon a moment of perceived hypocrisy, the petition made the welfare debate accessible to the public, says the UK director of

Two days after calling on Iain Duncan Smith to prove that he could live on £53 per week, Dominic Aversano’s petition on has secured the support of well over 350,000 people. It has been a huge news story for two days, inspired radio phone ins, online polls and newspaper features. It’s by far the fastest growing and largest petition ever on in the UK and continues to grow.

The petition has been described as a "stunt" by Duncan Smith and as a distraction by some on the left. For the 350,000 people who have signed it, it’s become a people powered moment which, quite unexpectedly, has cut to the heart of the debate about whether politicians really understand the lives of people for whom they make policy.

In many ways, Dominic has run the perfect social media campaign. We’ve seen scores of petitions on about benefit changes and the welfare system but they haven’t, as yet, caught peoples’ imaginations. What Dominic did was seize upon a moment of perceived hypocrisy and give people a chance to have their say. In doing so, he’s shifted the media debate onto what it’s actually like to live on such a tiny amount of money. It may be unlikely that the Work and Pensions Secretary will decide to live on £53 per week but Dominic’s petition has made a huge and powerful point.

Some have, quite understandably, complained that campaigns focused on the impacts of the actual policies haven’t taken off as fast as Dom's petition. The problem with that is that it’s rarely the public’s fault if they don’t sign up to your campaign. Any issues can be made interesting and accessible, and campaigners should start with the audience they’re trying to get to. When the parents of one of the No Dash For Gas activists used to call on EDF to drop their civil suit against their daughter, the story struck a chord with people who hadn’t even heard of the original protest. No one, really, thought the petition would have any real impact but two weeks later after 65,000 people signed EDF dropped the suit. Victories like this don’t happen in a vacuum and can’t be attributed solely to a petition on, but the galvanising effect of a petition in its tens of thousands gives the media something to write about and shows the campaign target that they have a mandate to act.

The other thing we’ve heard a lot is "why didn’t Dominic post it on the government’s petition site". The Direct Gov site is predicated on a single, tempting, offer. The received wisdom is that if you get 100,000 people to sign a petition then it 'triggers' a debate in parliament. In campaign terms, there are a number of things wrong with this. First, it’s not true - as the people who signed this NHS petition will tell you. Second, it suggests that you need a magic number of signers to get access to your own democracy which, as the 20 ex-Conservative association chairmen who got to take their anti-equal marriage call to Downing Street will tell you, isn't true either. Third, and most importantly to me, it reduces genuine people powered campaigns into a fruitless chase for the 'golden 100,000'.

Campaigning is about changing things, it certainly isn’t a numbers game. In the case of the IDS petition, Dominic and his 350,000 supporters have changed the focus of the debate. In Lucy Homles's case, she's inspired a huge public debate about Page 3 in the Sun. It happens on a smaller scale too. Johnny Walker is a busker from Liverpool. Last year he took on Liverpool City Council over plans to restrict live street performance. He won his campaign and now works with other street performers fighting new restrictions in their areas. He told us that winning his campaign has changed his life. All in all, more than 50 campaigns have been won using since last September, powered by ideas, energy and social media.

Dominic Aversano was driven to start this petition because he thought what Iain Duncan Smith had said deserved to be challenged. It turns out hundreds of thousands agree with him. It won’t have a direct impact on the policy changes that underpin the story, but it’s an incredibly instructive case about how social media can enable the electorate to drive political debate.

Protestors hold signs as they demonstrate against the proposed 'bedroom tax' in Trafalgar Square. Photograph: Getty Images.

Brie Rogers Lowery is the UK director of

All photos: India Bourke
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“They cut, we bleed”: activists Sisters Uncut protest closures of women's services

 “Our blood should not pay for our rape.”

Over 500 domestic violence survivors and support workers processed through central London this weekend. The protest, staged by the feminist direct action group Sisters Uncut, mourned the women’s services that are losing out as a result of the government's austerity drive.

Since November 2014 the group has occupied streets, burned copies of the Daily Mail, and hijacked the Suffragette film premiere. But on Saturday the mood was somber. In Soho Square the group staged a symbolic funeral service. Attendees stood in a protective circle, fists raised, while members took turns to read out the names of the scores of women who’ve been killed by men in the past year:  “Anne Dunkley, 67; Nadia Khan, 24; Lisa Anthony, 47…”. The youngest was just 14 years old.

The service culminated in a promise “to never forget” the dead, and also to protect the living: “We must love and support one another; we have nothing to lose but our chains".

As the protestors passed St Martins in the Fields Church, dressed in black veils and funeral attire, the crowd of passers-by broke into spontaneous applause. “It gave me goosebumps”, Caroline, an activist and former victim of abuse told me. “You expect people on the march to be supportive but not the people on the street. I’ve been on other marches and people normally complain about you being selfish and blocking up the streets but this response makes you feel like people do  care.”

The show of public support is especially welcome in the aftermath of the Chancellor’s Autumn Statement. Cuts to local authority budgets have already led to the closure of over 30 domestic violence services since 2010, including Eaves, a charity that provided services for single, low-income and vulnerable women.

Further erosions to local council budgets will only put more services and lives at risk, activists say. Also of concern is Osborne’s decision to devolve responsibility for raising a social care tax (of up to 2 per cent on council tax) to local authorities. This tips hostility to tax increases away from central government to local authorities, and could place greater pressure on women’s services to compete for funding.

The Chancellor offered a supposed silver lining to the cuts with the promise that VAT money raised from the EU’s compulsory tax on sanitary products will be ringfenced for women’s charities, such as the Eve Appeal and Women’s Aid.

The implication, however, that only women are to pay for helping the victims of domestic violence was met with derision from Sisters Uncut. As the marchers approached their final destination in Trafalgar Square, red dye turned the square’s famous fountains the colour of blood. “This blood won’t wash the blood from Osborne’s hands,” read one tampon-draped banner; “Our blood should not pay for our rape”, read another.

For those on the march, the cuts are an affront on many levels. All those I spoke to worked in some form of public service; everything from housing to foster care. But some have had to move out of the women’s services sector for the lack of funding.

Louisa used to work for a domestic violence service in London until it was forced to close last month. “I’m here because I’ve witnessed first hand what the cuts are doing to women and how much the organisations are having to squeeze what they can provide.”

All public services have legitimate claims to support - from the 14-strong police team that escorted the marchers, to the sweepers who were left to dredge the protesters’ roses out of the fountains and brush away the tampons that had fallen from their banners.

The danger, however, according to Caroline, is that the needs of domestic violence victims are all too easy to sideline: “This is by its nature something that goes on behind closed doors,” she says. As funding tightens, these voices musn’t be squeezed out.

Sisters Uncut is an intersectional group open to all who identify as women. The national domestic violence helpline offers help and support on 0808 2000 247. Members of the LGBT communities can also access tailored support from Broken Rainbow on 0800 9995428.

India Bourke is the New Statesman's editorial assistant.