Cameron's Ctrl-Alt-Del on frozen party relations

A bunch of new appointments and a more aggressive tone indicate that the Tories' campaign for re-election has already started.

Are the Tories getting their act together? In my column for this week’s magazine I note that there is a strain of optimism surfacing in the Conservative parliamentary party. It has a number of elements. There is new solidarity forged in collective mourning for Margaret Thatcher. Labour look disoriented and increasingly divided. And, crucially, there are portions of red meat being doled out by Lynton Crosby, the pugnacious No 10 campaign chief, to keep backbench tummies from rumbling angrily.

David Cameron, it seems, has also finally taken to heart the accusation that he neglects his party, choosing to float presidentially above the fray, thinking a bit too much about statesmanlike preening and not enough about securing a Conservative victory. Tory rebellion this parliament has often had an ideological impetus but it has also been exacerbated and prolonged by personal animosity towards the Prime Minister. There are MPs who feel slighted, passed over, sneered at and generally unloved. Cameron can’t do much about the hard core of ultra-zealous dogmatists who pray for his defeat – the Tory Trots – but there aren’t enough of those to finish him. He can, meanwhile, launch a charm offensive with the rest of the party.

Much has been made of his collegiate behaviour in the weeks of Thatcher mourning – sending friendly notes to MPs, raising a glass in tribute in the Commons bars; taking tea with the troops. Tory parliamentary flesh is being systematically pressed by the leader for the first time many can remember.

There have also been notable appointments. Before the Easter break, John Hayes, a bumptious Tory traditionalist with a direct channel to some of the ruddier-cheeked corners of the parliamentary party, was moved from the Energy department (where his scepticism about climate change was causing mayhem) to become a “senior” Cameron aide.

Now Jo Johnson (Boris’s younger brother) has been named as the new head of the No 10 policy unit. Johnson is respected across Westminster for his moderation and intelligence. He doesn’t have the flamboyance of his elder brother but that doesn’t mean he is any less ambitious. One credential that has raised a few eyebrows is the widespread suspicion that Johnson is a bit of a Europhile. That, in the words of one (more explicitly “out”) pro-European Tory is “the love that dare not speak its name” in the party, so it is hardly surprising that Johnson’s pragmatic inclinations towards Brussels are not worn on his sleeve. His private views are described to me as “eminently sensible; he gets it” by someone in Westminster whose approval would be considered a mark of disgrace by serious Tory eurosceptics. That could cause problems down the line.

Separately, a new policy “advisory board” has also been created, with input from a diverse range of MPs including veterans and 2010 newbies: Peter Lilley, Nick Gibb, Jesse Norman, Margot James, Peter Uppal, George Eustice. There are reports that Steve Hilton, Cameron’s old head of strategy will be involved – although that makes the whole thing look as much like a ruse to get people talking about a grand gathering of the Tory tribe as a substantial new institution. Hilton is not one for sitting comfortably on committees of any kind; Cameron is not really one for listening to them.

Of the MPs brought in to advise the PM, perhaps Norman is the most remarkable. He co-ordinated last year’s rebellion against House of Lords reform, for which he was rewarded with a ferocious bollocking from the Prime Minister and exile to political Siberia (“the new honourable member for Vladivostok East,” as one of Norman’s friends joked at the time.) Norman had once been considered a rising star and a shoo-in for a government post. After the Lords reform episode a No 10 insider told me that “Jesse Norman will never get a job in government under David Cameron.” That the ban looks to have been lifted is evidence that what we are seeing is a very deliberate, thorough effort to reset the leader’s relations with his party.

Will it work? We have been here before, notably after Cameron’s big European speech, when the Tories looked gleefully united for all of a week before talk of a leadership coup emerged. Nonetheless, this feels slightly different. There is a clearer and more explicit recognition among MPs that party discipline, coupled with a hint of good economic news, would put more pressure on Labour at a time when the opposition’s unity looks more brittle than ever. Again, Crosby’s influence here is crucial. A perennial criticism of the Cameron operation has been that it is not party political enough; that it likes the trappings of power but lacks a ferocious appetite for blood.

George Osborne has a relentless political game-playing impulse but he has a day job trying to run the economy. What has been missing, say some Tories, is the feeling that there is someone inside No 10 who wakes up every morning thinking about nothing other than how to hurt Ed Miliband and deliver a Conservative majority. That person, they now say, is Lynton Crosby. What he has done, in effect, is set the party on a war footing with suitably aggressive messages, triggering a Tory loyalty reflex. More than one Conservative has said to me in recent weeks “the campaign has started already.” They don’t mean the vote for county council seats on 2 May. They mean the big one in May 2015.

David Cameron tweeted this picture earlier of his new policy board, including Conservative MPs Jo Johnson, Jesse Norman and Margot James.

Rafael Behr is political columnist at the Guardian and former political editor of the New Statesman

Photo: Getty Images
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What do Labour's lost voters make of the Labour leadership candidates?

What does Newsnight's focus group make of the Labour leadership candidates?

Tonight on Newsnight, an IpsosMori focus group of former Labour voters talks about the four Labour leadership candidates. What did they make of the four candidates?

On Andy Burnham:

“He’s the old guard, with Yvette Cooper”

“It’s the same message they were trying to portray right up to the election”​

“I thought that he acknowledged the fact that they didn’t say sorry during the time of the election, and how can you expect people to vote for you when you’re not actually acknowledging that you were part of the problem”​

“Strongish leader, and at least he’s acknowledging and saying let’s move on from here as opposed to wishy washy”

“I was surprised how long he’d been in politics if he was talking about Tony Blair years – he doesn’t look old enough”

On Jeremy Corbyn:

"“He’s the older guy with the grey hair who’s got all the policies straight out of the sixties and is a bit of a hippy as well is what he comes across as” 

“I agree with most of what he said, I must admit, but I don’t think as a country we can afford his principles”

“He was just going to be the opposite of Conservatives, but there might be policies on the Conservative side that, y’know, might be good policies”

“I’ve heard in the paper he’s the favourite to win the Labour leadership. Well, if that was him, then I won’t be voting for Labour, put it that way”

“I think he’s a very good politician but he’s unelectable as a Prime Minister”

On Yvette Cooper

“She sounds quite positive doesn’t she – for families and their everyday issues”

“Bedroom tax, working tax credits, mainly mum things as well”

“We had Margaret Thatcher obviously years ago, and then I’ve always thought about it being a man, I wanted a man, thinking they were stronger…  she was very strong and decisive as well”

“She was very clear – more so than the other guy [Burnham]”

“I think she’s trying to play down her economics background to sort of distance herself from her husband… I think she’s dumbing herself down”

On Liz Kendall

“None of it came from the heart”

“She just sounds like someone’s told her to say something, it’s not coming from the heart, she needs passion”

“Rather than saying what she’s going to do, she’s attacking”

“She reminded me of a headteacher when she was standing there, and she was quite boring. She just didn’t seem to have any sort of personality, and you can’t imagine her being a leader of a party”

“With Liz Kendall and Andy Burnham there’s a lot of rhetoric but there doesn’t seem to be a lot of direction behind what they’re saying. There seems to be a lot of words but no action.”

And, finally, a piece of advice for all four candidates, should they win the leadership election:

“Get down on your hands and knees and start praying”

Stephen Bush is editor of the Staggers, the New Statesman’s political blog.