Cameron’s vajazzling of the Tories is over. It's back to being right-wing

The Conservatives' claim to be anything other than a predictably right-wing party is the real casualty of last week.

The net result of the past week is that something resembling a left/right binary seems to have resumed in British politics. Labour has launched a poster slamming the Conservatives for giving a generous tax cut to millionaires. The Tories have tried to tie the appalling case of Mick Philpott to a larger argument in favour of welfare cuts. 

For both parties, their tactics resound with voters. The Tories think they have tapped into a powerful public resentment at something-for-nothing welfarism, while Labour channels public distaste against the rich for not paying their share.

As is often the case, opinion polls show that both sides are on to something. But Tory strategists and commentators who think they have managed to lash Ed Miliband to Mick Philpott overstate their case. Liam Byrne’s sabre-rattling in yesterday's Observer about enforcing a tougher contributory principle in the social security system, rewarding those who have paid into it, is easily understood by the public and leaves the Tories with the task of turning their bar-room rhetoric into policy. They are the government after all.

But Miliband’s enduring challenge in projecting his "one nation" politics is to bear the weight of public expectations – even ones the left doesn’t like - and carve out a new centre ground settlement around those concerns. Hence Labour's decision to devote a recent party political broadcast to immigration. 

However, he needs to be quicker on his feet in doing so. Byrne’s intervention should have been made in last Sunday’s papers, before the Philpott judgement, not yesterday's. (Despite spending the past 14 months doggedly making the case for the contributory principle, Byrne looks like he’s responding to events).

Miliband needs to hold on to his base, marshalling the energy of those on the left who despise the government’s rampant inequality, without becoming framed by their outrage, which is simply not shared by most voters. He needs to be clearer that the Owen Jones’s of the left speak for themselves and not the Labour Party.

But the Tory claim to be anything other than a predictably right-wing party is the real casualty of last week. Cameron never fundamentally altered the nasty party, he simply vajazzled it. It exposes his deep flaws as a leader, a lack of strategic acumen and an inability to put in the spadework that real change demands.

The resurgence of one nation Toryism he initially promised (his huskies and hoodies agenda) has now been scuttled by the imperative of fending off UKIP and restoring equilibrium to his increasingly fractious backbenchers, as David Talbot noted on The Staggers the other day.

So talk of "the big society" has faded to a whisper. Measuring happiness is passé when your rhetoric is actively seeking to sow division. While, most damningly, claims that "we’re all in this together" ring even hollower in a week where a millionaire Tory Chancellor sought political advantage in the deaths of six children.

David Cameron delivers a speech on immigration at in Ipswich, eastern England on 25 March, 2013. Photograph: Getty Images.

Kevin Meagher is associate editor of Labour Uncut and a former special adviser at the Northern Ireland office. 

Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
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Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

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