The other Lib Dem by-election triumph: Berrylands

The party's victory over the Tories in last night's council by-election in London offers even greater evidence of Lib Dem resilience.

In light of last night’s by-election triumph (and our political editor’s written permission to show off a little), I’d like to accept the opportunity to say that our victory demonstrates why the rumours of a Lib Dem wipeout in 2015 have been wildly exaggerated. Berrylands was exactly the sort of seat the Tories should be winning, a relatively affluent corner of the world with a strong Conservative showing in the 2010 election and the sad loss of the previous Lib Dem office holder removing the incumbency factor. It should have been a shoe-in for the Tories.

That’s right, not Eastleigh. Berrylands. Don’t get me wrong, Eastleigh is a brilliant result – and it’s a victory for the grass roots, who flooded into the area from all over the country, joined phone banks if they couldn’t make it down there, or made big financial contributions to the cause. But it’s not in itself proof of the resilience of the Lib Dems. Because the amazing Eastleigh operation can’t be repeated in 2015 – there simply aren't enough feet to put on the ground.

But the Berrylands by-election, which also took place yesterday in Surbiton, south west London, is a much better demonstration of the resilience of the Lib Dem brand. A vacant Lib Dem seat in a Lib Dem-controlled council with a Lib Dem MP, it was a true test of the incumbency effect, not least because so many party activists were in Eastleigh, that the local team will have found themselves sadly stretched.

And as one notable Lib Dem resident noted, it’s not like the other parties didn’t take the Berrylands election seriously. They threw major resources at it. 

And even in Eastleigh, the Tories were thinking of Berrylands – here’s Maria Hutchings's final written tweet last night…

The Lib Dem candidate was local, the campaign was fought on local issues. And the net result – a Lib Dem hold on 38 per cent of the vote. And the Tories cursing the rise of the UKIP vote locally. I don’t know if this rings any bells with anyone?

Eastleigh means last night was a great night for the Lib Dems. Berrylands means the Tories should take a look at the Grant Shapps target seat list, full of Lib Dem-Tory marginals – and think again.

Richard Morris blogs at A View From Ham Common, which was named Best New Blog at the 2011 Liberal Democrat Conference

Liberal Democrat Eastleigh by-election candidate Mike Thornton celebrates his win with Nick Clegg at the Hampshire County Cricket ground on March 1, 2013 in Eastleigh, Hampshire. Photograph: Getty Images.

Richard Morris blogs at A View From Ham Common, which was named Best New Blog at the 2011 Lib Dem Conference

Coders for Corbyn
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Can emojis win elections?

Jeremy Corbyn has claimed his campaign's use of technology would be the "path to victory" in 2020. But can emojis play a meaningful part? 

When photographic campaign badges were first unleashed in 1860, a Facebook commenter posted on Abraham Lincoln’s wall: “What is this? Today’s youth are doomed” and then, a moment later, “You call this news?”*

It might be tempting to react in a similar way to the fact that Jeremy Corbyn emoji – or rather, Jeremoji – are now a thing. Small digital stickers of the flat-capped Labour leader expressing joy and sadness might seem like the End Of Serious Political Campaigning As We Know It, but are they really that different from the multitude of deft and daft political campaign buttons throughout history?

Well, yes. Because there will be a marrow.

Beyond the marrow, however, Jeremoji aren’t actually that revolutionary. Before Kim Kardashian crashed the App Store with the 9,000 downloads a second of her Kimoji in December 2015, we here at the New Statesman created a much-needed Yvette Cooper emoji. Around the same time, Bernie Sanders supporters released BerniemojiThe slightly-less pleasing to the ear Hillarymoji were also unveiled by Hillary Clinton campaigners two months ago, though none of these apps were officially endorsed by their respective candidates.

“We’re not affiliated, we’re totally independent,” says Gregory Dash from Coders for Corbyn, the group behind Jeremoji, and a wider online volunteer toolkit for Corbyn supporters. “A lot of us have social links with the campaign and we ran ideas past them and got feedback but as an organisation we’re totally independent and all volunteers.”

Dash reveals that a variety of professional and amateur artists contributed to the emoji and that unfortunately, as the marrow design is currently being finalised, it won’t be in the first version of the app. Once the app has been approved by Google Play and the App Store, it should be available to the public in the coming weeks.

“Mainly they’re just fun but we’re also hoping we’ll be able to communicate some of the main message of Jeremy’s campaign,” says Dash.

But are Dash and other developers misguided in their attempts to promote sexagenarian politicians via a communication tool favoured by teens? Hillary Clinton has already been mocked for her attempts to capture the youth vote via memes, and has proven on multiple occasions that trying to be “down with the kids” can backfire. Corbyn’s own digital manifesto was met with scorn by some yesterday.

“To be very honest, the emojis are pretty cringy,” says Max Rutter, a 17-year-old from Oxford. “I know that they are targeted towards teens but politics isn't something most teens talk about on social media, and these emojis could only be used in a political conversation. Corbyn doesn't need emojis to get teens on his side, he just needs to stick to his guns and keep telling it like it is.”

A 2013 London School of Economics study on Youth Participation In Democratic Life supports Max’s assertions. The final report found that although in theory young people wanted politicians to use social media more, in practice it led to more negative perceptions of politicians and “an increased perception of the gap between political elites and the young.” Moreover, teens exposed to a social media campaign were less likely to vote than those who only received political flyers.

Jeremoji, then, may not ultimately capture the youth vote, and nor are they likely to make lifelong Conservatives pause and say, “On second thoughts, yes. This Corbyn chap is the man for me.” So what will they achieve?

“We’re hoping to do some emojis around Corbyn’s ten pledges and allow people to share them that way,” says Dash. The app already contains emojis affiliated with the Orgreave Truth and Justice Campaign, a society seeking justice for miners after the Battle of Orgreave in June 1984. Dash also hopes to get emojis supporting the No More Blacklisting campaign and Save Our Steel.

“We want to have it so you go to the Orgreave campaign and you click the emoji and it will give you a little bit of information about the campaign as well,” Dash says. “Emojis then become a tool to communicate all these different campaigns that are going on. There are amazing things going on that the wider Labour membership may not know about.”

Coders for Corbyn seek the approval of each of these campaigns before creating the emoji, as they don’t want to seem as if they’re exploiting campaigns to make themselves look better “like Owen Smith did”. But despite their current affiliation with Corbyn, the group plan to rebrand as Coders for Labour after the leadership election.

“I’m not sure there would be the same demand for Owen Smith emojis, but we'd definitely still be producing Labour themed emojis for people to use,” says Dash, when I ask what he’d do if Smith won.

Dash tells me when iOS10 launches in the autumn, emojis will be available at three times their current size, and will be more like stickers. This means they can communicate complicated messages from various campaigns, and may also lose any potential stigma associated with the word “emoji”. In the late 20th century, campaign buttons like Lincoln’s were replaced by cheaper disposable label stickers. It makes sense for these in turn to be replaced by digital stickers. Even if emoji can’t win elections, they may still prove powerful in raising awareness.

The UK’s currently most used emoji is the despairing crying face. Personally, I see no problem with it becoming a marrow.

*May not strictly be true 

Amelia Tait is a technology and digital culture writer at the New Statesman.