New poll shows Osborne harms the Tories and Balls helps Labour

Support for Tory economic policy falls when Osborne's name is mentioned and support for Labour policy rises when Balls is mentioned.

After the 2005 election, Lord Ashcroft famously published polling (Smell The Coffee) showing that voters often supported a particular policy until they were told that it had been proposed by the Tories (the psephological basis for "detoxification"). It seems that George Osborne now has a similarly toxic effect. A new poll by Ipsos MORI for the Evening Standard shows that voters back Osborne's deficit reduction plan - but only if the Chancellor's name isn't mentioned. 

Asked whether "tackling the deficit and keeping interest rates low should be our top priority" (the Osborne position) or whether "we need more government spending on investment to kick-start our economy and a temporary cut in taxes to support growth" (the Balls position), 52 per cent said the former and 41 per cent the latter. But when the policies are associated with their respective authors, the coalition's 11-point lead becomes a Labour lead of 16 points. Only 37 per cent say they support Osborne's approach, compared to 53 per cent who support Balls's. 

The poll will embolden those Conservative MPs who have long argued that Osborne is acting as a drag on Tory support and who are preparing to demand the removal of the Chancellor if the economy fails to improve. It's also evidence that, far from being a "toxic" figure (as Anthony Seldon claimed in the New Statesman last month), the shadow chancellor is an asset to his party.

Chancellor George Osborne is pictured at the EU headquarters in Brussels. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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An alternative Trainspotting script for John Humphrys’ Radio 4 “Choose Life” tribute

Born chippy.

Your mole often has Radio 4’s Today programme babbling away comfortingly in the background while emerging blinking from the burrow. So imagine its horror this morning, when the BBC decided to sully this listening experience with John Humphrys doing the “Choose Life” monologue from Trainspotting.

“I chose not to choose life: I chose something else. And the reasons? There are no reasons. Who needs reasons when you’ve got Radio 4?” he concluded, as a nation cringed.

Introduced as someone who has “taken issue with modernity”, Humphrys launched into the film character Renton’s iconic rant against the banality of modern life.

But Humphrys’ role as in-studio curmudgeon is neither endearing nor amusing to this mole. Often tasked with stories about modern technology and digital culture by supposedly mischievous editors, Humphrys sounds increasingly cranky and ill-informed. It doesn’t exactly make for enlightening interviews. So your mole has tampered with the script. Here’s what he should have said:

“Choose life. Choose a job and then never retire, ever. Choose a career defined by growling and scoffing. Choose crashing the pips three mornings out of five. Choose a fucking long contract. Choose interrupting your co-hosts, politicians, religious leaders and children. Choose sitting across the desk from Justin Webb at 7.20 wondering what you’re doing with your life. Choose confusion about why Thought for the Day is still a thing. Choose hogging political interviews. Choose anxiety about whether Jim Naughtie’s departure means there’s dwindling demand for grouchy old men on flagship political radio shows. Choose a staunch commitment to misunderstanding stories about video games and emoji. Choose doing those stories anyway. Choose turning on the radio and wondering why the fuck you aren’t on on a Sunday morning as well. Choose sitting on that black leather chair hosting mind-numbing spirit-crushing game shows (Mastermind). Choose going over time at the end of it all, pishing your last few seconds on needlessly combative questions, nothing more than an obstacle to that day’s editors being credited. Choose your future. Choose life . . .”

I'm a mole, innit.