Labour will listen and learn but Eastleigh was a disaster for David Cameron

It will terrify Cameron that even after making so many concessions to the right, the Tories were still beaten by UKIP.

No one who saw the scrum of photographers surrounding the Tories' defeated Eastleigh candidate Maria Hutchings, could have been in any doubt about how significant a catastrophe Thursday's by-election defeat was for David Cameron. In assessing the significance and cause of the Conservatives' demise it's worth reminding ourselves of the lessons that emerge from this election and what it means for One Nation Labour.

The Eastleigh by-election was a tough fight for the dedicated Labour activists who worked so hard over the past three weeks for John O'Farrell. Any by-election in which you start in third is a tough ask, particularly when it's your 258th target seat. This was a very different seat from Corby, where we captured a key marginal from the Conservatives. John O'Farrell fought the odds in an excellent campaign and his result bears comparison with by-elections past. I want to thank everybody who made the trip to deepest Hampshire to help him. It says much about the enthusiasm for John's candidacy and Ed Miliband's One Nation message that people came from across Britain (and particularly the south east) to support the campaign.

The real story of yesterday's result, however, is the failure of David Cameron's Conservatives. The conditions could not have been more favourable for them to beat the Lib Dems - this was their 16th most winnable Liberal Democrat seat. The by-election was triggered by Chris Huhne standing down in disgrace after pleading guilty to a criminal offence. Coming third behind the Liberal Democrats and UKIP was clearly a disaster for the Conservatives and their hopes at the next general election in 2015.

This by-election was a test of Cameron's judgement and on that count he failed. It will terrify him that, after making so many concessions to those on the right of his party by offering an EU referendum, a campaign focused on immigration and a candidate who - horribly exposed under the scrutiny of a by-election - wanted to leave the EU and opposed same sex marriage, he was still beaten into third place by UKIP. In the battle on the ground, the small band of Conservative foot soldiers appeared out of touch with voters on issues like living standards and fairness.

However, whilst our result stands favourable comparison with many by-elections of the past in seats where parties have started as long shots, this result shows that we need to redouble our efforts to reach out to every part of the country, including areas where Labour hasn't traditionally been strong.

Labour listened to voters on the doorstep, and we will learn from what they told us. All mainstream political parties need to take seriously the concerns people have about the country, whether it is the cost of living, fairness or immigration. Under Ed Miliband's leadership, Labour is determined to meet those concerns.

But we should be in no doubt - this was a disaster for David Cameron. If he can't win a seat like Eastleigh, the Tories will be very worried that he can't win the other seats they need at the next general election in 2015.

Toby Perkins MP was Labour’s campaign manager in Eastleigh

David Cameron leaves 10 Downing Street in London on 27 February, 2013. Photograph: Getty Images.

Toby Perkins is Labour MP for Chesterfield and shadow minister for small business

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.