How ministers are scaremongering over "benefit tourism"

Just 7 per cent of foreign born nationals claim working age benefits, compared to 17 per cent of UK nationals.

Ahead of the end of transitional controls on Romanian and Bulgarian nationals at the end of this year, the government is preparing a crackdown on so-called "benefit tourism". Willliam Hague said yesterday that he wanted to end the "artificial, perverse incentives" to come to the UK and the BBC reports today that ministers will shortly announce "across the board" curbs. Given the political and media attention devoted to the issue, one might assume that almost no immigrant moves to the UK but to claim benefits. As so often, however, the data tells a different story. 

The DWP published research on the subject last year (the first time a government has done so) and found that those born abroad were significantly less likely to claim benefits than UK nationals. Of the 5.5 million people claiming working age benefits in February 2011, just 371,000 (6.4 per cent) were foreign nationals when they first arrived in the UK. That means only 6.6 per cent of those born abroad were receiving benefits, compared to 16.6 per cent of UK nationals. In addition, a random sample of 9,000 from the 371,000, only including those from outside the European Economic Area, found that 98 per cent had an immigration status consistent with claiming benefits legitimately.

It's important to note that the figures did not tell us the number of foreign nationals claiming benefits, rather they told us the number claiming benefits who were non-UK nationals when they first entered the labour market. But there is, of course, significant crossover between the two. The sample of 9,000 found that 54 per cent had become British citizens since moving to the UK and that a further 29 per cent had been granted indefinite leave to remain.

Significantly, the study offered no evidence of "benefit tourism". As Chris Grayling, the-then employment minister, conceded when it was published in January 2012, "We’ve yet to establish the full picture. It may be that there isn’t a problem right now." In the absence of further research, ministers' preoccupation with the issue has more to do with politics than policy. The media's coverage of the subject creates the false impression that large numbers of migrants are claiming benefits leading to unnecessary public anxiety. As Cameron's spokesman said today, "There's a widespread sense of concern. That's what the government is considering how best to respond to." By cracking down on the perceived problem of "benefit tourism", the government hopes to win over voters hostile towards immigration. But as the figures above suggest, were ministers to inform the public, rather than scare them, there might be less hostility to begin with. 

David Cameron delivers a speech on immigration at the Institute for Government. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA