The working class vote is up for grabs - will it be Labour or the Tories that seizes it?

Both parties have to make clear how they would cut the cost of living, increase the supply of housing and help low-paid workers.

We are increasingly becoming a working class nation. That is the view of almost two-thirds of the British public according to a report by the think-tank, British Future. Even a third of professionals describe themselves as working class.

Some commentators, such as Gaby Hinsliff, argue that this shift in class identity presents a big opportunity for the Labour Party. It’s not quite as simple as that. Both political parties have had major problems in reaching out to working class voters in recent years. Labour has become more and more a middle class party in terms of membership, ideas and voter base and the Tories have long struggled to win over blue collar voters. If Brits are feeling more proletarian, both political parties clearly need to up their game when it comes to appealing to ordinary working people.

It’s a sad truth that many working class voters have simply stopped voting altogether. In 1992, 75 per cent of the skilled working class and 77 of unskilled working class people voted. By 2010, that had plummeted to 58 per cent and 57 per cent respectively. And the 'class gap' in voting has become a chasm. In 1992, the voting gap between the proportion of professionals who voted and the skilled working class who voted was eight per cent. By 2010, this gap had increased to 18 per cent.

And our research has shown that more and more voters are feeling alienated from politicians of all parties. Eighty one per cent of voters believe that "politicians don’t understand the real world at all." Ed Miliband has a point when he argues that "Parliament is too middle class and doesn’t have the diversity that it needs to have." Recent research by Phil Cowley found that voters wanted to see more working class MPs and more MPs from their local area. A feeling that the 'political class' are separate from and don’t understand the concerns of ordinary working people can only increase a sense of disengagement.

There’s also substantial evidence that Labour, in particular, has lost the base and the sense of affection it may once have had among working class voters. In a recent YouGov survey, 53 per cent of people said that Labour used to care about "people like me", whereas only 30 per cent think the same today. Labour’s vote at the last election also haemorrhaged amongst the skilled working class to a mere 29 per cent, compared with Tony Blair in his first two elections who won over more than half of these voters.

It’s striking how much Labour’s membership has also reflected this received drift from working class roots. At the party's top table, it is much more likely that you'll be hearing the views of Islington coffee houses than the working men's clubs of County Durham.

In the 2010 Labour leadership election, the Blaenau Gwent Labour Party, once represented by Labour giants Nye Bevan and Michael Foot, distributed 310 ballot papers. Barnsley Central sent out 221. By contrast, Islington North CLP sent out 991 papers and Hampstead sent out 931 - a stark illustration of how the balance of power in Labour has moved from working to middle class areas and from north to south. As the Labour Party has become 'lattefied' it's views have gradually moved out of sympathy with voters in working class areas, on issues ranging from the EU to housing and crime and justice.

Indeed, a recent poll showed that middle class people were much more likely to describe themselves as "left of centre" than working class voters. Working class voters believe in aspiration – but this doesn’t mean earning megabucks, instead it’s seen as getting on in their job, improving their area, hoping for the best for their family, for example – but are also keen to ensure economic security. It’s pretty clear that neither party has been able to successfully balance aspiration and security in recent years.

These factors, combined with the collapse of the Liberal Democrats in the north and the midlands mean that the working class vote is up for grabs in a way that it hasn’t been for generations. Given that the next election will be fought in blue collar constituencies in these regions, the party that makes the most compelling appeal to working class voters is probably going to be the one that grabs the big political prize. And it’s not inevitable that this is going to be Labour, which has to take substantial steps to restore the enthusiasm of its working class vote. Both parties have to make clear how they would cut the cost of living, increase the supply of housing and help low-paid workers.

This also represents the first real Conservative opportunity for decades to make inroads in working class areas. But the challenge for the Tories in working class areas is greater, with 64 per cent of voters thinking that they are "the party of the rich, not ordinary people". Tories will be mindful of Mitt Romney’s experience in the USA, where a belief that he didn’t understand "people like me" proved his Achilles heel.

If the Conservatives want to be seen as the party of working people, they need more people from modest backgrounds on the front line and they also have to show that they can represent the shift worker, the cleaner and the checkout worker, as well as the small businessman. They also need to show that they have a vision of job creation and renewal in towns and cities still recovering from deindustrialisation. The party needs explicitly and repeatedly to present policies such as education reform as being designed not to help the well-heeled but, instead, to lift up the standard of education in working class areas - helping poorer children to make the most of their potential.

The Tories also need to tackle some preconceptions. Top Conservatives ought to remember that trade union members and public sector workers are valuable members of society and hard working contributors to the economy, as well as being potential voters. They should remember that one man's "excessive regulation" can be a working man or woman's right to spend time with their family.

But international evidence makes it clear that working class voting behaviour can change. For decades in Sweden, the Social Democrats were seen as the natural home for working class voters. Over the past decade, the centre-right Moderate Party has positioned itself as the workers' party - a home for hard working people with policies to match. Since 2006, the party has been in government - winning the votes of many working class Swedes who would previously have voted Social Democrat. In every other English speaking country, the centre-right has proved successful at winning over the majority of white, working class voters. There is no reason why the Conservatives cannot follow suit.

Given that more people describe themselves as working class than has been the case for decades, winning the working class vote is vital for politicians. With the right language, policies and people, both political parties have the potential of claiming this prize and becoming the party of choice for working class voters.

Ed Miliband speaks to reporters after Labour candidate Andy Sawford won the Corby by-election. Photograph: Getty Images.

David Skelton is the director of Renewal, a new campaign group aiming to broaden the appeal of the Conservative Party to working class and ethnic minority voters. @djskelton

Photo: Getty
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Why Chris Grayling is Jeremy Corbyn's secret weapon

The housing crisis is Labour's best asset - and Chris Grayling is making it worse. 

It feels like the classic Conservative story: wait until the election is over, then cancel spending in areas that have the temerity to vote Labour. The electrification of rail routes from Cardiff to Swansea – scrapped. So too is the electrification of the Leeds to Manchester route – and of the Midland main line.

But Crossrail 2, which runs from north to south across London and deep into the capital's outer satellites, including that of Transport Secretary Chris Grayling, will go ahead as planned.

It would be grim but effective politics if the Conservatives were pouring money into the seats they won or lost narrowly. There are 25 seats that the Conservatives can take with a swing of 1 per cent from Labour to Tory, and 30 seats that they would lose with a swing of 1 per cent from Tory to Labour.

It wouldn’t be at all surprising if the Conservatives were making spending decisions with an eye on what you might call the frontline 55. But what they’re actually doing is taking money away from north-west marginal constituencies – and lavishing cash on increasingly Labour London. In doing that, they’re actually making their electoral headache worse.

How so? As I’ve written before, the biggest problem for the Conservatives in the long term is simply that not enough people are getting on the housing ladder. That is hurting them in two ways. The first is straightforward: economically-driven voters are not turning blue when they turn 30 because they are not either on or about to mount the first rungs of the housing ladder. More than half of 30-year-olds were mortgage-payers in 1992, when John Major won an unexpected Conservative majority, while under a third were in 2017, when Theresa May unexpectedly lost hers.

But it is also hurting them because culturally-driven voters are getting on the housing ladder, but by moving out of areas where Labour’s socially-concerned core vote congregates in great numbers, and into formerly safe or at least marginal Conservative seats. That effect has reached what might be its final, and for the Conservatives, deadly form in Brighton. All three of the Brighton constituencies – Hove, Brighton Kemptown and Brighton Pavilion – were Conservative-held in 1992. Now none of them are. In Pavilion they are third, and the smallest majority they have to overcome is 9,868, in Kemptown. The same effect helped reduce Amber Rudd’s majority in Hastings, also in East Sussex, to 346.

The bad news for the Conservatives is that the constituencies of Crawley, Reading, Swindon and in the longer-term, Bracknell, all look like Brightons in the making: although only Reading East fell to Labour this time, all saw swings bigger than the national average and all are seeing increasing migration by culturally-driven left-wing voters away from safe Labour seats. All are seeing what you might call “Hackneyfication”: commuters moving from inner city seats but taking their politics with them.

Add to that forced migration from inner London to seats like Iain Duncan Smith’s in Chingford – once a Conservative fortress, now a razor-thin marginal – and even before you add in the appeal of Jeremy Corbyn’s person and platform, the electoral picture for the Conservatives looks bleak.

(It should go without saying that voters are driven by both economics and culture. The binary I’ve used here is simplistic but helpful to understand the growing demographic pressures on the Conservatives.)

There is actually a solution here for the Tories. It’s both to build more housing but also to rebalance the British economy, because the housing crisis in London and the south is driven by the jobs and connectivity crisis in the rest of the United Kingdom.

Or, instead, they could have a number of measures designed to make London’s economy stride still further ahead of the rest, serviced by 5 per cent mortgages and growing numbers of commuter rail services to facilitate a growing volume of consumers from London’s satellite towns, all of which only increase the electoral pressures on their party. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to domestic and global politics.