Why the UK needs a new model of preventative intervention

There is no military solution to overcome the conditions in which Islamist extremism thrives.

Recent events have vividly and tragically demonstrated the threat of Islamist extremism in north and west Africa. It is right the international community takes action in Mali to stop extremism taking root, but with transition in Afghanistan and the publication of the Iraq inquiry on the horizon it is right we look at the wider implications for UK defence.

In Africa and elsewhere today, there are nations at risk of instability in which we have an interest in ensuring increased prosperity and security. Insecurity is exploited by groups, some linked to al-Qaeda associates, whose complexity is deep-rooted, driven by local grievance as much as global ideology. Common conditions born from state weaknesses – lawlessness, poverty – drive instability, but the circumstances in which extremism emerges are often nation-specific. Many states lack the capacity to tackle extremism alone.

The question for us is how, not whether, we respond to this. UK citizens are put at risk and it is in line with our national interest and values to prevent humanitarian abuse or terrorist activity. A belief that we have responsibility beyond our borders is not, as some would have it, ideological, but an essential response to the world in which we live. The response can be development or diplomacy and, as a last resort, military intervention. Our nation should be haunted by the isolationist reticence of Douglas Hurd over Bosnia and the tragedy we witnessed in Rwanda.

While Iraq and Afghanistan have been painful and rightly controversial we cannot hide from the fact that events and threats overseas may necessitate the use of force in the future. This is something we as a party we will not be immune from in government. But at a time of financial constraint and with the electorate weary and wary of intervention, we must retain consent by making our purpose clear and learning lessons from our recent past, developing more effective policy in light of experience.

A principal flaw of past operations was to misunderstand the complexity of the threat. Al-Qaeda has been presented as a traditional terrorist grouping when it is a loose franchise; as much a worldview as coherent entity. The attacks of 11 September necessitated action, but a search for simplicity led to solutions which paid insufficient regard to local circumstance. It is essential we understand the patchwork of alliances which make up the extremist threat in north and west Africa.

We must also appreciate the interests of indigenous authorities and those with whom we co-operate - it took too long for us to see the training of Afghan forces as a strategic priority and we know that de-Ba’athification left a lethal vacuum in Iraq.

Just as vital is the need to understand the culture and character of a specific country. An almost primitive understanding of Afghan culture and geography undermined international attempts to work with proxies and our political strategy was  insufficiently representative. In Iraq there was a serious deficit in western comprehension of the Sunni-Shia or intra-Shia dynamics.

Mali shows these lessons have not been fully learnt. While necessary, it is a failure in prevention and foresight. Mali has been on the critical list for a long time, yet action has been rushed with shifting objectives. France has been short of capabilities. An internationally-driven political solution is in its infancy at best. The Prime Minister’s talk of a "generational struggle" did not convey the intricacy of instability in the region.

Military intervention can be necessitated by events. Sierra Leone or Kosovo show the change it can bring. But to avoid the kind of heavy-footprint operations we do not want to repeat, a new model of ‘preventative intervention’ is needed.

This would be based on adaptable armed forces, highly-trained and culturally aware. At the invitation of host authorities, engagement with fragile nations would be more proactive with a focus on training and combat-prevention. The principle would be to invest early, making substantial intervention less likely and in the event of escalation success more likely, as well as improving post-conflict planning. Modernising our forces in this way must be a unified NATO effort.

The core component of preventative intervention would be developing risk nations’ ability to defend themselves from militancy, enabling enforcement of rights and values and limiting space for extremism. Partnering must always be case-by-case and on the condition that skills acquiredare not used for internal oppression or external aggression. Military reform in countries of concern should be a condition of our engagement. Afghanistan’s ‘Sandhurst in the sand’ could be replicated elsewhere by the UK and our allies.

ECOWAS, the regional west African grouping, has demonstrated that it has the will but not the means to act. Our long-term focus must be to enable multinational regional institutions to deliver indigenous responses to crises.

Parasitic by nature, extremism thrives when it intersects with state weakness and corruption. Failure to tackle these issues at root could allow our opponents to morph into terror groups with a social movement agenda, similar to Hamas, with potential to gain local traction. Preventative intervention, therefore, must be comprehensive, encompassing diplomatic and developmental efforts.

This model combines past lessons with future needs, applying the unavoidable truth that there is no hard power solution to overcome the conditions in which Islamist extremism thrives, just as there is no exclusive soft power means to defeat it.

Jim Murphy is shadow defence secretary and  Labour MP for East Renfrewshire
British soldiers are seen inside a British army Boeing C-17 cargo aircraft en route to Bamako, the capital of Mali. Photograph: Getty Images.

Jim Murphy is the former Labour MP for East Renfrewshire and leader of Scottish Labour 2014-15.

Photo: ASA
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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA