Why John O'Farrell is a smart choice for Labour in Eastleigh

In danger of being ignored as the coalition parties slug it out, the decision to select the author and broadcaster as its candidate means Labour will now enjoy significant media coverage.

Labour's decision to select John O'Farrell as its candidate in the Eastleigh by-election is being hailed by many commentators as a game-changer. It's worth noting, however, that while there is much affection in Westminster for the author and brodcaster (best known for his 1998 book Things Can Only Get Better: Eighteen Miserable Years in the Life of a Labour Supporter), it would be surprising if more than five per cent of voters in the constituency have heard of him.

This said, not only will O'Farrell's humour and warmth endear him to voters ("There is a great deal of hard work ahead. But first I am going to the pub", he tweeted last night), his decision to stand means that Labour, which was in danger of being ignored as the coalition parties slugged it out, will now receive far more local and national media coverage. With the polls as tight as they are (the first survey by Lord Ashcroft gave the Tories a three-point lead, the second by Survation gave the Lib Dems a three-point lead), a stronger-than-expected Labour performance could gift the seat to Conservative candidate Maria Hutchings. But having declared itself to be the party of "one nation" and having vowed to win over voters in the south, Labour has no choice but to campaign hard. Were it to finish in fourth place behind UKIP, as one poll suggested was possible, it would be a disastrous result for Ed Miliband.

Since this is a by-election, Labour has no incentive to tacitly advise its supporters to vote Lib Dem (as Ed Balls and Peter Hain did in 2010) but a slim Tory victory would be a reminder, as I noted last week, that tactical voting will be an issue at the next general election. The Conservatives are in second place in 38 of the Lib Dems' 57 seats and half of their 40 target seats are held by Clegg's party. If Labour wants to prevent the Tories decapitating scores of Lib Dems, it will need to think carefully about how it approaches these contests.

 

Author and broadcaster John O'Farrell was selected as Labour's candidate for the Eastleigh by-election last night.

George Eaton is political editor of the New Statesman.

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Theresa May’s stage-managed election campaign keeps the public at bay

Jeremy Corbyn’s approach may be chaotic, but at least it’s more authentic.

The worst part about running an election campaign for a politician? Having to meet the general public. Those ordinary folk can be a tricky lot, with their lack of regard for being on-message, and their pesky real-life concerns.

But it looks like Theresa May has decided to avoid this inconvenience altogether during this snap general election campaign, as it turns out her visit to Leeds last night was so stage-managed that she barely had to face the public.

Accusations have been whizzing around online that at a campaign event at the Shine building in Leeds, the Prime Minister spoke to a room full of guests invited by the party, rather than local people or people who work in the building’s office space.

The Telegraph’s Chris Hope tweeted a picture of the room in which May was addressing her audience yesterday evening a little before 7pm. He pointed out that, being in Leeds, she was in “Labour territory”:

But a few locals who spied this picture online claimed that the audience did not look like who you’d expect to see congregated at Shine – a grade II-listed Victorian school that has been renovated into a community project housing office space and meeting rooms.

“Ask why she didn’t meet any of the people at the business who work in that beautiful building. Everyone there was an invite-only Tory,” tweeted Rik Kendell, a Leeds-based developer and designer who says he works in the Shine building. “She didn’t arrive until we’d all left for the day. Everyone in the building past 6pm was invite-only . . . They seemed to seek out the most clinical corner for their PR photos. Such a beautiful building to work in.”

Other tweeters also found the snapshot jarring:

Shine’s founders have pointed out that they didn’t host or invite Theresa May – rather the party hired out the space for a private event: “All visitors pay for meeting space in Shine and we do not seek out, bid for, or otherwise host any political parties,” wrote managing director Dawn O'Keefe. The guestlist was not down to Shine, but to the Tory party.

The audience consisted of journalists and around 150 Tory activists, according to the Guardian. This was instead of employees from the 16 offices housed in the building. I have asked the Conservative Party for clarification of who was in the audience and whether it was invite-only and am awaiting its response.

Jeremy Corbyn accused May of “hiding from the public”, and local Labour MP Richard Burgon commented that, “like a medieval monarch, she simply briefly relocated her travelling court of admirers to town and then moved on without so much as a nod to the people she considers to be her lowly subjects”.

But it doesn’t look like the Tories’ painstaking stage-management is a fool-proof plan. Having uniform audiences of the party faithful on the campaign trail seems to be confusing the Prime Minister somewhat. During a visit to a (rather sparsely populated) factory in Clay Cross, Derbyshire, yesterday, she appeared to forget where exactly on the campaign trail she was:

The management of Corbyn’s campaign has also resulted in gaffes – but for opposite reasons. A slightly more chaotic approach has led to him facing the wrong way, with his back to the cameras.

Corbyn’s blunder is born out of his instinct to address the crowd rather than the cameras – May’s problem is the other way round. Both, however, seem far more comfortable talking to the party faithful, even if they are venturing out of safe seat territory.

Anoosh Chakelian is senior writer at the New Statesman.

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