Why John O'Farrell is a smart choice for Labour in Eastleigh

In danger of being ignored as the coalition parties slug it out, the decision to select the author and broadcaster as its candidate means Labour will now enjoy significant media coverage.

Labour's decision to select John O'Farrell as its candidate in the Eastleigh by-election is being hailed by many commentators as a game-changer. It's worth noting, however, that while there is much affection in Westminster for the author and brodcaster (best known for his 1998 book Things Can Only Get Better: Eighteen Miserable Years in the Life of a Labour Supporter), it would be surprising if more than five per cent of voters in the constituency have heard of him.

This said, not only will O'Farrell's humour and warmth endear him to voters ("There is a great deal of hard work ahead. But first I am going to the pub", he tweeted last night), his decision to stand means that Labour, which was in danger of being ignored as the coalition parties slugged it out, will now receive far more local and national media coverage. With the polls as tight as they are (the first survey by Lord Ashcroft gave the Tories a three-point lead, the second by Survation gave the Lib Dems a three-point lead), a stronger-than-expected Labour performance could gift the seat to Conservative candidate Maria Hutchings. But having declared itself to be the party of "one nation" and having vowed to win over voters in the south, Labour has no choice but to campaign hard. Were it to finish in fourth place behind UKIP, as one poll suggested was possible, it would be a disastrous result for Ed Miliband.

Since this is a by-election, Labour has no incentive to tacitly advise its supporters to vote Lib Dem (as Ed Balls and Peter Hain did in 2010) but a slim Tory victory would be a reminder, as I noted last week, that tactical voting will be an issue at the next general election. The Conservatives are in second place in 38 of the Lib Dems' 57 seats and half of their 40 target seats are held by Clegg's party. If Labour wants to prevent the Tories decapitating scores of Lib Dems, it will need to think carefully about how it approaches these contests.

 

Author and broadcaster John O'Farrell was selected as Labour's candidate for the Eastleigh by-election last night.

George Eaton is political editor of the New Statesman.

Getty
Show Hide image

Sadiq Khan likely to be most popular Labour leader, YouGov finds

The Mayor of London was unusual in being both well-known, and not hated. 

Sadiq Khan is the Labour politician most likely to be popular as a party leader, a YouGov survey has suggested.

The pollsters looked at prominent Labour politicians and asked the public about two factors - their awareness of the individual, and how much they liked them. 

For most Labour politicians, being well-known also correlated with being disliked. A full 94 per cent of respondents had heard of Jeremy Corbyn, the current Labour leader. But when those who liked him were balanced out against those who did, his net likeability rating was -40, the lowest of any of the Labour cohort. 

By contast, the Labour backbencher and former army man Dan Jarvis was the most popular, with a net likeability rating of -1. But he also was one of the least well-known.

Just four politicians managed to straddle the sweet spot of being less disliked and more well-known. These included former Labour leadership contestants Yvette Cooper, Andy Burnham, and Hilary Benn. 

But the man who beat them all was Sadiq Khan, the Mayor of Lodon. 

YouGov's Chris Curtis said that in terms of likeability Khan "outstrips almost everyone else". But since Khan only took up his post last year, he is unlikely to be able to run in an imminent Labour contest.

For this reason, Curtis suggested that party members unhappy with the status quo would be better rallying around one of the lesser known MPs, such as Lisa Nandy, Jarvis or the shadow Brexit minister Keir Starmer. 

He said: "Being largely unknown may also give them the opportunity to shape their own image and give them more space to rejuvenate the Labour brand."

Another lesser-known MP hovering just behind this cohort in the likeability scores is Clive Lewis, a former journalist and army reservist, who served in Afghanistan. 

Lewis, along with Nandy, has supported the idea of a progressive alliance between Labour and other opposition parties, but alienated Labour's more Eurosceptic wing when he quit the frontbench over the Article 50 vote.

There is nevertheless space for a wildcard. The YouGov rating system rewards those who manage to achieve the greatest support and least antagonism, rather than divisive politicians who might nevertheless command deep support.

Chuku Umunna, for example, is liked by a larger share of respondents than Jarvis, but is also disliked by a significant group of respondents. 

However, any aspiring Labour leader should heed this warning - after Corbyn, the most unpopular Labour politician was the former leader, Ed Miliband. 

Who are YouGov's future Labour leaders?

Dan Jarvis

Jarvis, a former paratrooper who lost his wife to cancer, is a Westminster favourite but less known to the wider world. As MP for Barnsley Central he has been warning about the threat of Ukip for some time, and called Labour's ambiguous immigration policy "toxic". 

Lisa Nandy

Nandy, the MP for Wigan, has been whispered as a possible successor, but did not stand in the 2015 Labour leadership election. (She did joke to the New Statesman "see if I pull out a secret plan in a few years' time"). Like Lewis, Nandy has written in favour of a progressive alliance. On immigration, she has stressed the solidarity between different groups on low wages, a position that might placate the pro-immigration membership. 

Keir Starmer

As shadow Brexit minister and a former director of public prosecutions, Starmer is a widely-respected policy heavyweight. He joined the mass resignation after Brexit, but rejoined the shadow cabinet and has been praised for his clarity of thought. As the MP for Holborn and St Pancras, though, he must fight charges of being a "metropolitan elite". 

 

Julia Rampen is the editor of The Staggers, The New Statesman's online rolling politics blog. She was previously deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines.