Why, despite everything, the Lib Dems are still set to win Eastleigh

A new poll from Lord Ashcroft putting the Lib Dems five points ahead in the by-election shows that local issues continue to take precedence over national ones.

After one of the worst weekends of press coverage for the Lib Dems in recent history, the party will be relieved that it is still on course to win in Eastleigh on Thursday. The final poll of the campaign, conducted by Lord Ashcroft (profiled by Andrew Gimson in this week's NS), puts the Lib Dems on 33 per cent (+2), five points ahead of the Tories, who are down to six points to 28 per cent, with UKIP in third place on 21 per cent (+8) and Labour a distant fourth on 12 per cent (-7). The fieldwork took place between Friday and Sunday, so after the Rennard story broke, although it is worth noting that the most damaging front pages for the party didn't appear until Monday following Clegg's admission that he was aware of "indirect and non-specific concerns" about the Lib Dem peer. 

But even with this proviso, it appears unlikely that the scandal will swing the contest in the Tories' favour. The reason, as I suggested yesterday, is that local issues continue to take precedence over national ones. Ashcroft's poll shows that the most important factor in determining how people will vote is "getting the best local MP". Nearly half of all voters (45 per cent) and 65 per cent of Lib Dems cite this as the main influence on their decision. Significantly, then, the Lib Dems enjoy a 19-point lead on "understanding the Eastleigh constituency and representing local people in parliament", with 40 per cent of all voters and 90 per cent of Lib Dems awarding them this accolade. 

Also in the Lib Dems' favour is that a majority of voters (55 per cent), including 47 per cent of Conservative supporters, say that they expect the party to win, a factor that, as Ashcroft suggests, may heighten the attraction of "a nothing-to-lose vote for UKIP". But few ever got rich betting on by-elections, and the poll shows that the potential for an upset remains; a total of 27 per cent of voters remain undecided. The Tories, for whom defeat would be written up as a humiliating failure (even if, as the poll suggests, voters are unmoved by the Huhne and Rennard scandals), have every incentive to fight to the death. 

Nick Clegg and Liberal Democrat Eastleigh by-election candidate Mike Thornton visit the Ageas Bowl - home of Hampshire Cricket Club. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.