The Tories' UKIP problem shows why they were wrong to oppose AV

Rather than appealing for tactical votes from UKIP supporters in the Eastleigh by-election, the Tories should have supported a voting system that ends this dilemma.

Conservative MEP Daniel Hannan has sounded the bugle for UKIP to withdraw their candidate in Eastleigh. He wants them to, surprise, surprise, encourage their supporters instead to vote for Conservative candidate Maria Hutchings.

In fact, Hannan has no fewer than seven reasons why the UKIP faithful should be forced to abandon their right to vote for who they actually want to vote for and instead vote for who Daniel Hannan wants them to vote for. Among them are how "impressed" voters would be with how UKIP were putting "country before party" and how voting Tory would give poor UKIP supporters a home when the EU referendum is won and their party becomes "redundant".

I disagree with Hannan. I don't have seven or even several reasons why UKIP should not withdraw their candidate. Just one. It's perhaps an old fashioned idea: people should be able to vote for who they want to vote for.

UKIP is not a carbon copy of the Conservative Party. It is a distinct movement with a number of policies very different from the Tories'. Voters should be given the option of backing different flavours of right-wing policies not forced to choose one-size-fits-all.

Of course, Hannan does have a point, which naturally goes unacknowledged in his piece. The unspoken reason why he is even flying a kite for this anti-democratic nonsense is because under first-past-the-post there is a risk that the right-wing vote will be split. If current polls are to be believed, the UKIP vote could make the difference between Hutchings winning and losing.

Here is where Hannan needs to examine the attitude of his own party to democracy. Just under two years ago, there was a campaign and a referendum on the adoption of the Alternative Vote electoral system. This would have completely obviated the problem causing such a headache for the Tories in Eastleigh. It would have allowed UKIP supporters to vote for UKIP first and the Tories second, safe in the knowledge that their vote would not be wasted. They would still have been able to express their first preference for UKIP, whilst ensuring that if their candidate did not end up in the top two their vote would be transferred to Hutchings.

Instead of recognising the democratic legitimacy of this approach, however, Hannan's colleagues pulled out all of the stops to trash it. The bogeyman of "the BNP" was raised (even though the party did not back AV), we were told it would cost £250m (it wouldn't have) and that soldiers would go without bullet proof vests and sick babies would not get the equipment they needed. None of these things were true.

What is true, however, is that in the absence of AV our democracy is damaged when politicians call for parties to withdraw in their favour or that voters should vote "tactically". UKIP should not heed Hannan's call and the voters of Eastleigh should vote however they like. The Tories have made their bed. They now need to lie in it.

Mark Thompson is a political blogger and commentator who edits the award-winning Mark Thompson's Blog and is on Twitter @MarkReckons.

David Cameron delivers a speech against the Alternative Vote system in April 2011. Photograph: Getty Images.
Coders for Corbyn
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Can emojis win elections?

Jeremy Corbyn has claimed his campaign's use of technology would be the "path to victory" in 2020. But can emojis play a meaningful part? 

When photographic campaign badges were first unleashed in 1860, a Facebook commenter posted on Abraham Lincoln’s wall: “What is this? Today’s youth are doomed” and then, a moment later, “You call this news?”*

It might be tempting to react in a similar way to the fact that Jeremy Corbyn emoji – or rather, Jeremoji – are now a thing. Small digital stickers of the flat-capped Labour leader expressing joy and sadness might seem like the End Of Serious Political Campaigning As We Know It, but are they really that different from the multitude of deft and daft political campaign buttons throughout history?

Well, yes. Because there will be a marrow.

Beyond the marrow, however, Jeremoji aren’t actually that revolutionary. Before Kim Kardashian crashed the App Store with the 9,000 downloads a second of her Kimoji in December 2015, we here at the New Statesman created a much-needed Yvette Cooper emoji. Around the same time, Bernie Sanders supporters released BerniemojiThe slightly-less pleasing to the ear Hillarymoji were also unveiled by Hillary Clinton campaigners two months ago, though none of these apps were officially endorsed by their respective candidates.

“We’re not affiliated, we’re totally independent,” says Gregory Dash from Coders for Corbyn, the group behind Jeremoji, and a wider online volunteer toolkit for Corbyn supporters. “A lot of us have social links with the campaign and we ran ideas past them and got feedback but as an organisation we’re totally independent and all volunteers.”

Dash reveals that a variety of professional and amateur artists contributed to the emoji and that unfortunately, as the marrow design is currently being finalised, it won’t be in the first version of the app. Once the app has been approved by Google Play and the App Store, it should be available to the public in the coming weeks.

“Mainly they’re just fun but we’re also hoping we’ll be able to communicate some of the main message of Jeremy’s campaign,” says Dash.

But are Dash and other developers misguided in their attempts to promote sexagenarian politicians via a communication tool favoured by teens? Hillary Clinton has already been mocked for her attempts to capture the youth vote via memes, and has proven on multiple occasions that trying to be “down with the kids” can backfire. Corbyn’s own digital manifesto was met with scorn by some yesterday.

“To be very honest, the emojis are pretty cringy,” says Max Rutter, a 17-year-old from Oxford. “I know that they are targeted towards teens but politics isn't something most teens talk about on social media, and these emojis could only be used in a political conversation. Corbyn doesn't need emojis to get teens on his side, he just needs to stick to his guns and keep telling it like it is.”

A 2013 London School of Economics study on Youth Participation In Democratic Life supports Max’s assertions. The final report found that although in theory young people wanted politicians to use social media more, in practice it led to more negative perceptions of politicians and “an increased perception of the gap between political elites and the young.” Moreover, teens exposed to a social media campaign were less likely to vote than those who only received political flyers.

Jeremoji, then, may not ultimately capture the youth vote, and nor are they likely to make lifelong Conservatives pause and say, “On second thoughts, yes. This Corbyn chap is the man for me.” So what will they achieve?

“We’re hoping to do some emojis around Corbyn’s ten pledges and allow people to share them that way,” says Dash. The app already contains emojis affiliated with the Orgreave Truth and Justice Campaign, a society seeking justice for miners after the Battle of Orgreave in June 1984. Dash also hopes to get emojis supporting the No More Blacklisting campaign and Save Our Steel.

“We want to have it so you go to the Orgreave campaign and you click the emoji and it will give you a little bit of information about the campaign as well,” Dash says. “Emojis then become a tool to communicate all these different campaigns that are going on. There are amazing things going on that the wider Labour membership may not know about.”

Coders for Corbyn seek the approval of each of these campaigns before creating the emoji, as they don’t want to seem as if they’re exploiting campaigns to make themselves look better “like Owen Smith did”. But despite their current affiliation with Corbyn, the group plan to rebrand as Coders for Labour after the leadership election.

“I’m not sure there would be the same demand for Owen Smith emojis, but we'd definitely still be producing Labour themed emojis for people to use,” says Dash, when I ask what he’d do if Smith won.

Dash tells me when iOS10 launches in the autumn, emojis will be available at three times their current size, and will be more like stickers. This means they can communicate complicated messages from various campaigns, and may also lose any potential stigma associated with the word “emoji”. In the late 20th century, campaign buttons like Lincoln’s were replaced by cheaper disposable label stickers. It makes sense for these in turn to be replaced by digital stickers. Even if emoji can’t win elections, they may still prove powerful in raising awareness.

The UK’s currently most used emoji is the despairing crying face. Personally, I see no problem with it becoming a marrow.

*May not strictly be true 

Amelia Tait is a technology and digital culture writer at the New Statesman.