Mo Mowlam talks to a disabled protester at the Stop the War march on 15 February 2003. Photograph: Getty Images
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Laurie Penny on Iraq: Ten years ago we marched against the Iraq war and I learned a lesson in betrayal

In the end, it was in our name.

Ten years ago this month, millions of people all over the world marched against the war in Iraq – and were ignored. I was one of them. For me, at the age of 16, there were a lot of firsts on 15 February 2003: first truancy, first solo trip to London, first time seeing democracy rudely circumvented.

Tony Blair’s decision to take Britain into the Americans’ war in Iraq was an immediate, material calamity for millions of people in the Middle East. I’m writing here, though, about the effect of that decision on the generation in the west who were children then and are adults now. For us, the sense of betrayal was life-changing. We had thought that millions of people making their voices heard would be enough and we were wrong.

I wasn’t an activist at the time. I was just a schoolgirl overawed by the sheer scale of my own powerlessnesss. The bus to London from the centre of town left early in the morning and I bagged a seat at the back alongside some older students who chatted about the first Gulf war and the international oil lobby. One of them, I remember, was carrying a handmade placard with a picture of a woman’s pubic triangle luxuriously adorned with real, glued-on human hair and the legend “The Only Bush I’d Trust Is My Own”. Upon being asked the obvious question, she indicated the shy, smiling young man beside her and told us: “Armpit hair.”

As London began to materialise out of its dowdy, drawn-out suburbs, we had no conception of the scale of the organisation and planning involved to get two million people on to the streets. When we got off the bus at Embankment, the roadsides were crammed with buses, people surging along the pavement, joining the hundreds pouring into the road, the whistle-sellers and the newspaper hawkers directing us. Under the bridges by the river, the people moved like a flood. I shinned up a set of traffic lights to get a better look. Tens of thousands of banners and placards, most of them churned out of the same Stop the War press and bearing the legends “No” and “Not in My Name”, moving with slow certainty towards Westminster. From above, all of those cardboard squares seemed to tessellate and resolve into a larger picture – No. No. No. No. No.

It was the first time I remember feeling part of something larger than myself. It was only later, after the war and the next six years of progressive assault on civil liberties had broken any faith I or my schoolmates might have had in the Labour Party, that I learned about the endless arguments that went on behind the scenes. At the time I had no idea of the factional squabbling that prevented that march from becoming the powerful people’s movement it might have been. I don’t remember the presence of union members and socialist parties as vividly as I remember the performance artists with their creepy, bloodypaint- spattered masks, the kids strapped on their parents’ backs, the elderly couples with their Thermos flasks and sandwiches wrapped in foil.

It was a very British protest: polite, resentful and passive-aggressive. One got the sense that if Tony Blair had shown up, he’d have been subject to a mass blanking. There was a muted menace to the mood, chants that would flare up and then die down, some of them endearingly altered versions of current chart hits (“Who let the bombs drop? Bush, Bush and Blair!”). Most of all, there were the whistles, shrill and incoherent and frustrated, like 10,000 PE teachers on the move, a notion that still crops up in my nightmares.

What changed in 2003 was that millions of ordinary citizens around the world finally understood that the game was rigged, because only a few weeks after that march the US and its allies went to war anyway. The people had withdrawn their consent, loudly and peacefully and in numbers too big to ignore, and they had been rebuffed with hardly a second thought. Representative democracy had failed to represent.

“Not in My Name” felt, even at the time, like a slogan of last resort, as if we had already accepted, on some level, that war was going to happen and the most we could do was tut disapprovingly. The terrible thing about protest is that when it remains satisfied with expressing distaste for the status quo, the status quo is quite happy to proceed as planned. Two million people went home that day feeling they’d at least made their objections felt, but it turned out not to be enough. In the end, it was in our name.

I have no doubt that, a decade from now, people in their mid-twenties will speak of the student riots of 2010-2011 with the same sad sense of lessons learned. At Millbank, when 4,000 students and schoolchildren smashed up the entrance to the Conservative Party headquarters and held an impromptu rave in the lobby, several young people mentioned the Stop the War march of 2003, how all that passive, peaceful shuffling from one rally point to another had failed to achieve anything concrete.

My generation’s lack of faith in the political process has often been mistaken for apathy. It is only now, with ordinary people across the world putting their energies into movements that bypass mainstream politics, that the betrayal of Bush and Blair’s wars is beginning to be understood. We have known since we were at school that it’s not enough simply to make our voices heard. We have to make sure that we are listened to – and we’re still working out how to do that.

Editor's note: This piece originally stated that Nato went to war in Iraq. The error has been corrected. 

Laurie Penny is a contributing editor to the New Statesman. She is the author of five books, most recently Unspeakable Things.

This article first appeared in the 11 February 2013 issue of the New Statesman, Assange Alone

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA