Sophy Ridge: My Friday with George, off-message tweets and life as a woman in the lobby

Anyone for caulking, weekend chats with George Osborne, or treks out to Eastleigh? Who ever said life in TV was glamorous? Sophy Ridge writes the diary.

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Moody’s blues

Working weekends can either be intermin­ably quiet or ridiculously busy. When the ratings agency Moody’s announced that the UK economy had been downgraded from triple-A status, I knew it would be the latter. Moments later, I was swept inside No 11 to interview George Osborne for Sky News. Making announcements late on a Friday night might suit the markets but it does nothing for the social life of journalists.

Then, any thoughts of a quieter Sunday were quickly dashed when the papers were full of stories about the Lib Dem peer Chris Rennard. He is facing allegations of sexual harassment, which he strongly denies. Once again, I found myself being whisked into a room to interview the key player. This time, it was Nick Clegg, who angrily denied knowing about “these allegations” but admitted that he had been made aware of “indirect and non-specific concerns”. What exactly is the difference? Somehow a story about serious allegations had turned into an argument about semantics.

Juggling act

Writing of the allegations against Lord Rennard, I can’t help but feel that the Lib Dems would benefit from having a few more women on the airwaves.

They are hampered by having a meagre seven female MPs – and it’s not just the Lib Dems with that problem. Images of fusty gentlemen drinking whisky in smoky corridors are wide of the mark but, in some aspects, Westminster can still feel like an old boys’ club.

One high-profile female Labour frontben­cher told me that when she went to pick up a “spouse pass” for her other half, the parliamentary official simpered: “You must be so proud of your husband.”

This attitude can also sadly be found further up the Westminster food chain. I know of a current member of the cabinet who told a colleague that he didn’t believe working mums could successfully juggle top jobs in government with having a family. “They just can’t do it,” he said, implying that they were struggling to keep up with their male counterparts at work.

Suits you

Not that a political journalist can throw stones – the number of women in the lobby is an embarrassment. I remember being introduced to an MP by a male colleague when I had recently joined the lobby as a newspaper hack. “Nice to meet you,” he said, sticking out his hand. “Do you work for the fashion pages?”

I was dressed in a suit and was walking through Portcullis House with a lobby pass. Most people would have thought these were pretty good hints as to my job description.

Earnest of Eastleigh

The Rennard allegations are a row that the party could do without before the Eastleigh by-election, which pitted the two sides of the coalition against each other for the first time.

I’m at a slight disadvantage because by the time this appears in the magazine, the result will be old news. What I can say for sure is that this was the Lib Dems’ contest to lose. They have an impressive local base, with 40 of the 44 councillors who represent wards in the constituency. The party’s well-oiled by-election machine – masterminded by none other than Lord Rennard – was in overdrive at the time of writing.

The Conservatives were also desperate to win because it’s a test of David Cameron’s election strategy. The consensus is that if he is to win a majority in 2015, he needs to take about 20 seats off his coalition partners/ri­vals. If he can’t do it in seats such as Eastleigh, his party will become more agitated about its prospects in two years’ time.

A steady stream of Conservative MPs have jumped on the train from Waterloo or driven up the M3 to the old railway town – all determined to stick it to the Lib Dems.

It hasn’t always been smooth sailing, however. I was out campaigning with Eric Pickles when a man holding a young child opened the door. “How old is your daughter?” the secretary of state asked cheerfully. “He’s a boy,” was the rather less happy reply.

Coalicious cycle

The best thing about the Eastleigh by-election, however, has been the Conservative MP Michael Fabricant’s tweets.

This is one politician who was truly wasted in the government – ever since he left the whips’ office, his quirky sense of humour has been unleashed. “Just spotted Vince Cable in #Eastleigh looking like a war criminal with hat pulled over face #indisguise Lol,” he wrote, followed swiftly by: “My last tweet was distinctly not very #Coalicious!!”

He has also been tweeting the various notices pinned on people’s doors that show just how enamoured residents are of the political attention.

One read: “All political parties campaigning for the Eastleigh by-election, please do not knock on my door, please just **** off!” Another threatened to shoot campaigning politicians on sight. Who would want to live in a marginal constituency?

Caulking and talking

I was hoping to be able to drop some impressive-sounding cultural exhibition into this diary – but, alas, it hasn’t happened.

This is largely because I’ve recently bought a house and most of my days off are spent liaising with plumbers or making mad dashes to Ikea.

I’m now an expert in all manner of brain-numbingly boring things and have learned a lexicon that I didn’t realise existed until now: caulking, rising damp, olives that are parts of radiators rather than something you eat. At a party this weekend, rather than discussing the latest trendy gigs or hot gossip, I found myself in a heated debate with a friend about the merits of feature walls.

Taking a step back, I couldn’t help thinking: I’ve spent my Friday night with George Osborne and my Saturday night discussing DIY – who said TV was glamorous?

Sophy Ridge is political correspondent for Sky News. She tweets as @SophyRidgeSky

A bookmakers' odds for the Eastleigh by-election. Photograph: Getty Images

Sophy Ridge is a political correspondent for Sky News.

This article first appeared in the 04 March 2013 issue of the New Statesman, The fall of Pistorius

Photo: ASA
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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA