Report from Eastleigh: Apathy is the watchword of the doorstep

Rowenna Davis says she's never canvassed anywhere so undecided.

Jim’s face sours as he opens the door. A former lorry driver, his home is now lined with impeccable double glazing, and a proud “Number 47” plaque hangs on his porch. The small lawn outside is neat; the car in the drive is comfortable. This is his castle, but with the pensions squeeze and rising bills, he’s being forced to consider selling up.

“My wife says she won’t move, but every month we chip away at what little savings we have. We worked hard our whole lives for this, and now we’re being punished for it. My neighbour doesn’t have this problem. It’s always the honest people in the middle.”

Jim lives in Fair Oak, a Tory stronghold in Eastleigh where activists have already spent hours campaigning. With its hanging baskets freezing in the February air over neat brick houses, it’s the beating heart of middle England, and a key battleground for the by election. It’s true not even Tony Blair won Eastleigh, but without winning over people like Jim, “One Nation” is just a sound bite. Labour needs southern voters. Knocking on hundreds of doors provides a good opportunity for us to listen.

The people I met were highly aspirational, but anxious about the future. People who had worked their way up were now haunted by what feels like an inevitable pull of decline. People like Nigel, who opened the door telling me how hard he had worked to get his two sons to university, only to find one laden with debt and out of work, whilst the other was facing redundancy from army cuts. “You work hard and you get nothing for it,” he said, with an apathetic smile, “You show me one party that offers anything different.”

But it’s not just materialism that moves people. It’s also compassion. Too many people might be getting benefits in their eyes, but too few are getting the public services that they deserve, be it for young children or ageing parents. One man answered the door in a slightly less affluent part of town in a frayed V-neck sweater. He owned his own home, and his 95-year-old mum was dying next door. After working his whole life, he said he wasn’t getting the support he needed to care for her. He had tears in his eyes as he spoke to a fellow campaigner. “He was desperate,” said the activist, “But he didn’t know who to vote for.”

Apathy is the watchword of the doorstep. Never have I canvassed anywhere so undecided. For all the neat Welcome mats on doorsteps, canvassers of all colours are treated with suspicion. The high UKIP presence is symptomatic of that deep disillusionment with mainstream politics. Anyone who thinks the south is a stronghold for any party is mistaken. The Tories might be leading in the polls, but their support is brittle. For Labour, this means that there is everything to play for.

Underlying almost all of my conversations, there was a sense that a contract had been broken. The deal that says if you work hard, it will pay off. Jim, Nigel and others felt that they had “done their time” and “played by the rules”, but the simple rewards they had been promised – a decent job, a stable home and a little support when things go wrong - were slipping away. With living costs 20 per cent higher in the south, families here are particularly anxious about the news from Mervyn King yesterday that we’re going to feel even poorer for the next two years. Ed Miliband is right to raise it, as is Jon Cruddas in his lecture today.

Of course there are the more thorny issues for Labour too. Immigration. Europe. Welfare. They all come up on the doorstep. But as John Denham, MP for the neighbouring Itchen constituency points out, once you get over the myth of the stereotypical “southern voter”, you can be surprised by the subtleties of people’s attitudes, even on immigration.

The story of one retired railway worker and former UKIP voter surprised me this week. This man owned his own home and said he was seriously concerned about immigration. But it wasn’t that simple. He praised the Indians who invested in Jaguar, and said it was wrong to keep out people who were contributing. A blanket reduction of numbers pursued by the Tories was, in his view, irrational. He was happy with people coming, as long as he knew they made a contribution. Now he didn’t know who to vote for.

Back at the Labour HQ on Leigh Road, campaigners are starting to sense this space for them to win voters round. Irrespective of whether Labour wins this month, their effort, if sustained, could mean a lot for 2015 - particularly if John O'Farrell commits to staying on. Voters need to know that Labour listened, responded, and came back again when the cameras disappeared. If we do that, people like Jim might open the door with a different expression.

John O'Farrell and Harriet Harman on the campaign trail in Eastleigh. Photograph: Getty Images

Rowenna Davis is Labour PPC for Southampton Itchen and a councillor for Peckham

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Pity the Premier League – so much money can get you into all sorts of bother

You’ve got to feel sorry for our top teams. It's hard work, maintaining their brand.

I had lunch with an old girlfriend last week. Not old, exactly, just a young woman of 58, and not a girlfriend as such – though I have loads of female friends; just someone I knew as a girl on our estate in Cumbria when she was growing up and I was friendly with her family.

She was one of many kind, caring people from my past who wrote to me after my wife died in February, inviting me to lunch, cheer up the poor old soul. Which I’ve not been. So frightfully busy.

I never got round to lunch till last week.

She succeeded in her own career, became pretty well known, but not as well off financially as her husband, who is some sort of City whizz.

I visited her large house in the best part of Mayfair, and, over lunch, heard about their big estate in the West Country and their pile in Majorca, finding it hard to take my mind back to the weedy, runny-nosed little girl I knew when she was ten.

Their three homes employ 25 staff in total. Which means there are often some sort of staff problems.

How awful, I do feel sorry for you, must be terrible. It’s not easy having money, I said, managing somehow to keep back the fake tears.

Afterwards, I thought about our richest football teams – Man City, Man United and Chelsea. It’s not easy being rich like them, either.

In football, there are three reasons you have to spend the money. First of all, because you can. You have untold wealth, so you gobble up possessions regardless of the cost, and regardless of the fact that, as at Man United, you already have six other superstars playing in roughly the same position. You pay over the odds, as with Pogba, who is the most expensive player in the world, even though any halfwit knows that Messi and Ronaldo are infinitely more valuable. It leads to endless stresses and strains and poor old Wayne sitting on the bench.

Obviously, you are hoping to make the team better, and at the same time have the luxury of a whole top-class team sitting waiting on the bench, who would be desired by every other club in Europe. But the second reason you spend so wildly is the desire to stop your rivals buying the same players. It’s a spoiler tactic.

Third, there’s a very modern and stressful element to being rich in football, and that’s the need to feed the brand. Real Madrid began it ten years or so ago with their annual purchase of a galáctico. You have to refresh the team with a star name regularly, whatever the cost, if you want to keep the fans happy and sell even more shirts round the world each year.

You also need to attract PROUD SUPPLIERS OF LAV PAPER TO MAN CITY or OFFICIAL PROVIDER OF BABY BOTTLES TO MAN UNITED or PARTNERS WITH CHELSEA IN SUGARY DRINK. These suppliers pay a fortune to have their product associated with a famous Premier League club – and the club knows that, to keep up the interest, they must have yet another exciting £100m star lined up for each new season.

So, you can see what strains and stresses having mega money gets them into, trying to balance all these needs and desires. The manager will get the blame in the end when things start to go badly on the pitch, despite having had to accommodate some players he probably never craved. If you’re rich in football, or in most other walks in life, you have to show it, have all the required possessions, otherwise what’s the point of being rich?

One reason why Leicester did so well last season was that they had no money. This forced them to bond and work hard, make do with cheapo players, none of them rubbish, but none the sort of galáctico a super-Prem club would bother with.

Leicester won’t repeat that trick this year. It was a one-off. On the whole, the £100m player is better than the £10m player. The rich clubs will always come good. But having an enormous staff, at any level, is all such a worry for the rich. You have to feel sorry . . .

Hunter Davies’s “The Beatles Book” is published by Ebury

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 29 September 2016 issue of the New Statesman, May’s new Tories