PMQs review: Cameron falls into Labour's "bedroom tax" trap

By repeatedly insisting that the "bedroom tax" was not a tax, the Prime Minister gave the phrase new life.

One of Ed Miliband's boldest decisions since becoming Labour leader has been to target the coalition's welfare cuts and today's PMQs saw an all-out assault on the "bedroom tax". For those unfamiliar with the term, it refers to the government's plan to cut housing benefit for those deemed to have more living space than they need, such as a spare bedroom. Social housing tenants with one extra room will lose 14 per cent of their benefit, while those with two or more will lose 25 per cent.  

The government argues that this is another necessary measure to reduce the ballooning housing benefit bill (which is largely due to extortionate rents and substandard wages) but Miliband highlighted the case of a mother with two sons in the army who would lose out while they were away "serving their country". He went on to warn that two-thirds of those affected are disabled (many of whom require an extra room due to their disability) and that it would encourage social housing tenants, "the most vulnerable", to move to the more expensive private sector, wiping out any savings from the policy as the housing benefit bill rises. Miliband also smartly contrasted the Tories' "bedroom tax" with their opposition to a "mansion tax", brandishing a letter from the party to Conservative donors asking them to contribute to a fighting fund against a "homes tax". 

Cameron gave little ground in response, pointing out that there was a £50m fund to deal with "difficullt cases" and bluntly asking why it was fair for social housing tenants to receive money for an extra room when private tenants did not. For a self-described "compassionate Conservative", it was a rather compassionless reply. As Cameron's answers became increasingly ill-tempered, Miliband deftly weaved in a reference to last night's vote on equal marriage: "He shouldn't get so het up. After all, he's got almost half his parliamentary party behind him." Unsurprisingly, the line went down well with both sides of the House. 

The PM's best moment came when he remarked of Miliband: "we know all the things he's against, we are beginning to wonder what on earth he's for?" If Labour is opposed to the "bedroom tax", the "strivers' tax", the "granny tax", the "toddler tax", how would it reduce public spending? Would it introduce a "mansion tax"? Miliband gave the stock reply that "the clue's in the title - Prime Minister's Questions - he's supposed to try and answer them". But this riposte, while acceptable in 2010, is less impressive halfway through the parliament, with Labour MPs increasingly troubled by the perceived lack of policy detail from their leader.

After Miliband had used up his six questions, Labour MPs continued to challenge Cameron over the "bedroom tax" in a well coordinated assault. An increasingly exasperated Cameron repeated that the "bedroom tax" was not a tax but, in doing so, he unwittingly repeated Labour's attack line. Whether the PM likes it or not, when voters hear him refer to the "bedroom tax" that is what they will call it. Across the floor, Miliband and Ed Balls smiled contentedly in response. Their work for the day was done. 

David Cameron leaves 10 Downing Street in London, on February 06, 2013. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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How gendered are this year’s most popular Christmas present toys?

Meet the groups fighting back against the gendering of children’s toys over the festive season.

You’re a young girl. You go into WH Smith’s to pick out a colouring book for Christmas. You could buy the Girls’ World Doodling and Colouring Book, a "gorgeous gift for any girl". In this, the pictures range "from flowers, fans, feathers, to birds, buttons and butterflies". Or Colouring for Girls: Pretty Pictures to Colour and Complete, where you can colour in "beautiful birds, seashells, cupcakes, pretty patterns and lots more". The counterpart Boys’ Colouring Book has a range beyond buttons and feathers: "Planes, trains and automobiles – plus the odd alien spacecraft".

In the run-up to Christmas, this kind of gendered marketing is rife, particularly finding its way into the predominantly pink colour scheme of girls’ toys.

Take Amazon’s page "2016 Toys for Girls": a pink icecream trolly set, a pink light-up tablet, pink building blocks, pink and purple friendship bracelets and so on.

There are several groups taking action against the "pinkification" of children’s toys. One of these is Let Toys Be Toys, a group that targets large supermarkets with the aim of reducing the gendered marketing used on children’s goods.

The Let Toys Be Toys blog focuses on specific examples of targeted gendering within shops, catalgoues and online. A particularly revealing example of how prevalent this has become in recent years is in two pictures published from the Argos catalogue, one from the Seventies, and one from nowadays. The eye-wateringly pink page from now makes the 1970s page look dour by comparison. The lack of change over four decades of what kind of products are marketed at girls is equally striking:

Despite the efforts of campaign groups such as Let Toys Be Toys, the prevalence of gendering within the highest-rated children's gifts for 2016 is staggering.

Look no further than the Ultimate Christmas Gifts Guide from Toys R Us. One of the most immediately obvious examples is the way in which the pink/blue colour schemes are used to market identical products. This is repeated again and again:

This identical drawing board is uniquely packaged to the binary colour codes that are so common within children's toys stores.

The same applies with this keyboard, where the young girl and boy are pictured almost identically, save for the coordination of their clothes to the colour of their toys.

The message is a hugely limiting one: one that allows little movement away from the binary of pink/blue. The effects of this are longstanding. A recent poll from YouGov shows that "only a third of parents approve of boys playing with Barbies". The data goes on to explain that "while most parents approve of girls playing with toys marketed to boys, a minority of adults approve of the opposite".

Images like this were the inspiration behind Let Toys Be Toys, back in 2012. The campaign began on Mumsnet, the forum for parents, on a section called "AIBU", which stands for "Am I Being Unreasonable?". One parent posted the question: "Am I being unreasonable to think that the gendered way that children’s toys are marketed has got completely out of hand?" The heated discussion that followed led to a sub-section with the founding memebers of Let Toys Be Toys.

This aside, Let Toys Be Toys has made signifcant progess since it began. It targets large stores, focusing on gendered signage both in store and online. In their four years, they have campaigned for signs like "girls' toys" and "boys' toys" to be removed from retailers such as Boots, Debenhams, Morrisons, Toys R Us and TK Maxx. It is the go-to hashtag on Twitter for examples of the often shocking gendering of children’s toys.

"This is ostensibly about toys, but what we’re really talking about is gender stereotypes that shape our children’s worlds in an apparently very unassuming way," says Jess Day, a Let Toys Be Toys campaigner. "It seems very innocent, but actually what we’re doing is giving children very clear instructions about how to be a man and how to be a woman."

These clear instructions work beyond colour coordination: where girls are sold the image of the pink "girly girl", for instance. This is evident in children’s fancy dress costumes. Early Learning Centre’s (ELC) children’s fancy dress range imposes very rigid gender roles. To give examples from the current christmas range:


Credit: ELC

Again, the predominant colour sceme is pink. The roles offered are mainly fairies and princessess: generally make-believe.

“I found it really interesting that there were almost no ads showing girls doing anything," comments Day. "Physically they were very passive. The only physical activity we saw girls doing was dancing. They weren't really moving around much."


Image: ELC

By contrast, young boys are offered the possibility of pretending to be a firefighter, a policeman or a doctor, among other practical, professional roles.

This year's Toys R Us Christmas advert follows on from this, with girls mainly dressed as princesses, and boys dressed as knights and kings. Much like the pink/blue colour scheme that we see all over children's shops, these fancy dress costumes create an unnatural binary. They send out a message that restricts any kind of subversion of these two supposedly polar opposites.

What's more, the subtext is one that is deeply rooted in expectations, building up a picture where careers such as that of a policeman and fireman come more naturally to boys, who have been socialised into these roles from childhood through fancy dress costumes of this type. Instead, girls are later forced to learn that most of us aren't going to become princessess, and none of us fairies – and so the slow process begins to unlearn these expectations.

There are certainly groups who try to counteract this. Manufacturers such as the toy brand IamElemental aims to break down the gendered distinctions between boys' toys and girls' toys, by creating female action figures.

“We always say that we are not anti-doll or anti-princess, but that if you give a girl a different toy, she will tell a different story," says Julie Kershaw, a member of the organisation. "As the mom of two boys, I always say that it’s just as important to put a strong healthy female action figure in a boy’s hand as it is a girl’s”.

Like the campaigners behind Let Toys Be Toys, IamElemental sees children’s toys as the starting point.

“We want kids – both girls and boys  – to internalise these messages early and often,” says Kershaw. “While there are certainly biological differences between girls and boys, gender-specific toys are not a biologically dictated truth. Toys are not “for girls” or “for boys”  – toys are for play; for exploration and creative expression.”

This attitude is ingrained in a child’s early years. Only through reconfiguring the gender sterotypes of the toys we buy for our children can we begin to break down their expectations of how to behave in age. We challenge you this Christmas to avoid these highly gendered products. Below are our three favourite Christmas presents for children this year, for girls AND boys, as approved by Let Toys Be Toys:

Mini Table Tennis (£7.99)


From: The Little Toy Box

Djeco Intro to Origami - Animals (£3.99)

From: Rachel's Toy Shop

Seedling Make Your Own Dino Softie! - Dino(sew)or Kit (£5)


From: Gifts For Little Ones