The opportunities for Cameron and Clegg in Eastleigh are as great as the dangers

Clegg has a chance to prove the Lib Dems won't be wiped out in 2015 and Cameron a chance to show how the Tories could win a majority.

The resignation of Chris Huhne as an MP heralds perhaps the most politically interesting by-election of this parliament. His Eastleigh constituency, just outside Southampton, is that most intriguing thing: a coalition marginal. His majority in 2010 was 3,864 over the Conservatives, with Labour a distant third. While the Guardian's Jonathan Freedland yesterday, set out the "problem for all parties" this by-election poses, it also presents some great opportunities.

Ipsos MORI’s latest poll in January had support for the Liberal Democrats at the lowest level recorded since 1990, on just eight per cent, with UKIP on nine per cent, the highest rating we have ever recorded.  At the other end, Labour had a 13-point lead over the Conservatives. Of course, this is the national picture and locally things can be very different, but it does illustrate the low ebb from which the Liberal Democrats will begin the by-election campaign.

This will be the first time since the formation of the coalition that the two parties will seriously do battle against each other for a Westminster seat. It may well prove a dry run for the general election as we get to see just how the two governing parties will set out their stalls. 

The Lib Dems have held Eastleigh since 1994 when they took the seat from the Conservatives in, appropriately enough, a by-election. At the four general elections since then, the Liberal Democrat majority over the Conservatives has never been more than 4,000. It was high on the Conservatives’ list of target seats in 2010 and will be again in 2015.

The opportunity then presents itself for the Tories to show that they can win seats from the Lib Dems at the next general election. If David Cameron and his party are to win a majority, it is seats like Eastleigh that will need to turn blue. The spoils of victory would bring a much-needed morale boost to the party and help to settle recent rumours of challenges to Cameron's leadership. 

The opportunity for the Lib Dems is also great. Winning a closely fought by-election against the Conservatives would be a huge boon to a party apparently struggling so badly in the polls. It would provide a shot in the arm for members, activists and their leaders. Nick Clegg and his team would have proved that the Liberal Democrats have not been wiped out by forming a coalition with the Conservatives and that they can hold seats at the general election.

For Ed Miliband and Labour the temptation must be to sit back, save valuable resources and watch the Tories and the Lib Dems tie themselves in knots campaigning against each other.

Since the 1994 by-election, when Labour came second, they have been less and less competitive in Eastleigh. In 2010, they won just 9.6 per cent of the vote (compared to the Liberal Democrats’ 46.5 per cent). However, think what a good performance, however unlikely, could do for Labour. Even coming second, as they did in 1994, would surely have Conservative and Liberal Democrat strategists staring at the 2015 drawing board. Miliband, a leader who has not quite convinced his own party's voters yet (only 53 per cent of Labour supporters are satisfied with his leadership compared to 75 per cent of Conservatives for Cameron), would show Labour has gained ground in areas where it was previously uncompetitive. 

In that 1994 by-election a little known Nigel Farage won just 169 more votes than Screaming Lord Sutch. Farage, now leader of UKIP, is being described as the "wildcard" in the 2013 by-election and will undoubtedly have a bigger impact on the results this time around.

But the UKIP leader has yet to decide whether he will run. The perils are obvious, if he runs and loses heavily it would slam the brakes on the momentum he and his party have been building over the last few years. A successful campaign – which does not necessarily just mean victory – would, by contrast, put further wind in the UKIP sails ahead of the general election. Farage may decide the personal risk is too great but still fully back another UKIP candidate. The opportunity for UKIP is to demonstrate that they remain a growing force in British politics.

The prospect of a strong UKIP campaign adds another dimension to the race, and allows political watchers to see the effect it can have on the other parties. We know that 43 per cent of UKIP voters voted for the Conservatives in 2010. So, will UKIP be successful in persuading Conservatives to actually vote for them and in large enough numbers to impact on the result? It is also the first electoral test for the Tories since Cameron’s promise of an in/out EU referendum. How will that impact on UKIP’s support, and what they campaign on? A damp squib of an election for UKIP could well vindicate Cameron’s decision to make the pledge.

In 2010, UKIP won just 3.6 per cent of the vote, but by-elections are unusual and can produce surprise results. Would George Galloway have won in Bradford West last year had it been a general election? Probably not, and it does not necessarily point to further success for the Respect Party in 2015. All of which throws up the prospect of another "unusual" result in Eastleigh which tells us nothing about the next general election.

This by-election is different though. It may not tell us who will win the general election but it will help to shape the narrative for all the parties, either inflating or deflating their political balloons, however temporarily. It will also give us a glimpse into some of the more intriguing aspects of 2015: how will the coalition parties fight each other? What impact will UKIP have on the outcome? Fortune though, favours the brave. There is a great deal to be won in Eastleigh for those who want it.

N.B. It is worth noting that this by-election came about because Chris Huhne asked his wife to take his speeding points; in 2006, 12 per cent of UK drivers said they would ask a friend of relative to take speeding points for them if they were facing a ban. 

Tom Mludzinski is deputy head of politics at Ipsos MORI

For the first time since the coalition was formed, the governing parties will do battle in a Lib Dem-Tory marginal. Photograph: Getty Images.

Tom Mludzinski (@tom_ComRes) is head of political polling at ComRes

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No, the Brexit vote wasn't just about immigration

The data shows that most voters want a fairer society. Labour must fight for this in the Brexit negotiations. 

The result of the UK referendum to leave the European Union has shaken the political establishment to its core. As I have argued since then, it should be a wakeup call to all political parties.

Some have also argued that the referendum result is having international repercussions, with the election of Donald Trump to the White House cited as "Brexit Plus Plus". With the imminent election in France, and Germany’s later this year, responsible analysts are trying to understand why people voted the way they did and what this means. Too often, there are knee jerk explanations without any evidentiary justification to back them up. 

Analysis of who voted to leave shows the majority of people who voted to leave live in the South of England, and 59 per cent were from the middle classes (A, B, C1). Only 21 per cent of people in the lowest income groups voted to leave.

Analysis of why people voted as they did is more complex. This includes an increase in Euroscepticism particularly from older, middle class voters; concerns about globalisation and the impact on jobs; inequalities and being left behind; and new voters who didn’t vote in the 2015 General Election, for whom immigration was a concern. When this analysis is overlaid on analysis of that election, some themes emerge. The attitudes and values of the majority of the British public are firmly rooted in the desire for a fairer society, based on principles of equality and social justice. Although immigration played a part in the election and referendum results, perceived competence, being "left behind" and disillusionment with the direction of change were the key drivers.

Whether people voted to remain or leave, they did so because they believed that they and their families would be better off, and the majority who voted believed they would be better off if we leave the EU. Labour accepts and respects this. We have said that we will vote for Article 50, but we intend to hold this Tory government to account to ensure we get the best possible deal for the country.

In his speech last week, Jeremy Corbyn set out the issues that Labour will hold the government to account on. We have been absolutely clear that we want tariff-free access to the single market, to ensure that Britain continues to trade openly with our European neighbours, and to protect the cost of living for families struggling to get by. Getting the best deal for the UK means that we must continue to have a strong relationship with our EU neighbours.

Under my work and pensions portfolio, for example, we know that 40 per cent of pension funds are invested outside of the UK. If we want to guarantee a dignified and secure retirement for our pensioners, we must ensure that savers can get the best returns for the investments they make.

We also know that many of the protections that have until now been offered by the European Union must continue to be guaranteed when we leave. Provisions that secure the rights of disabled people, or that protect worker’s rights are an essential part of British society, enhanced by the EU. These cannot be torn up by the Tories.

Defending these rights is also at the heart of our approach to immigration. The dire anti-migrant rhetoric from some parts of the media and certain politicians, is reprehensible. I reject this scapegoating, which has fear and blame at its heart, because it is not true. Blaming migrants for nearly seven wasted years of Tory austerity when they are net contributors of over £2bn a year to the economy is perverse.

Of course we need to respond when public services are coming under pressure from local population increases. That’s why Labour wants to reinstate the Migration Impact Fund that the Tories abolished. We also need to ensure new members of communities get to know their new neighbours and what’s expected of them.

We believe that migrants’ broader contribution to British society has too often been obscured by the actions of unscrupulous employers, who have exploited new arrivals at the expense of local labour. A vast network of recruitment and employment agencies has developed in this country. It is worth hundreds of billions of pounds. Last year over 1.3m people were employed in the UK by these agencies. In 2007, 1 in 7 of these people came from the EU. We should ask how many are recruited directly from the EU now, and offered precarious work on very low wages whilst undercutting local labour. Labour will put an end to this practice, in order to protect both those who come here to work and those that grew up here.

Importantly, however, we cannot let our exit from the EU leave us with skill shortages in our economy. Our current workforce planning is woeful, particularly for the long-term. We need to reduce our need for migrant labour by ensuring our young, and our not so young, are trained for the jobs of the future, from carers to coders. Again, the Conservatives have undermined people’s chances of getting on by cutting college funding and the adult skills budget.

Unlike the government, Labour will not shirk from our responsibilities to the nation. Our plans for Brexit will respect the referendum result, whilst holding the Government to account and delivering a better future for all our people, not just the privileged few.

Debbie Abrahams is shadow work and pensions secretary.