Left and right agree: Ed Balls shouldn't fall on his sword

Anthony Seldon's New Statesman column provokes debate.

Anthony Seldon’s column in today’s New Statesman, calling for Ed Balls to resign, has provided plenty for the chattering classes to chew on.

Responding to Seldon’s piece, the Guardian's Jonathan Freedland defends Balls’s record and highlights his prescience in predicting a double-dip recession.

Balls is one of the very few people in politics able to utter those golden words: I told you so... Asking a politician to resign when they get things wrong is one thing. Demanding they quit when they get things right is a kind of madness.

Freedland also doubts whether the shadow chancellor stepping down would benefit Labour in the way the co-author of Brown at 10 envisages.

David Cameron turns a shade of puce every time he finds himself facing Balls. Why is it the Tories hate him so? In politics, such loathing is a compliment. It suggests Balls is one of the few Labour figures they fear. The same goes for the right-leaning commentariat's regular demand that Balls go, a chorus Seldon has now joined.

And he warns that, rather than ending factionalism in the Labour Party, Balls's departure would reignite it: "there will be a sizable group that believes it lacks a voice. Resentments will grow. Call it a team of rivals, pissing out of the tent or keeping your enemies closer – the idea is the same. It's best for Ed M to have Ed B on board."

LabourList editor Mark Ferguson is similarly unconvinced, describing Seldon’s article as "a piece that is character assassination just about dressed up in the faux-niceties of "advice". Ferguson also defends Balls’s economic credentials, praising his August 2010 Bloomberg lecture as "written by someone who understands the global economy – which should be the first thing Labour is looking for in terms of potential Chancellors." Although Balls "needs to articulate how he’d make Ed Miliband’s vision of a radically different type of economy a reality", Ferguson says he has been vindicated "on the fundamental call of the day." And he implores his party to "stop pretending that there are an array of alternative to Balls as Shadow Chancellor".

This view was echoed by the tweet that it "would be madness to dump either of the Eds. Please don't. Please, please, please." But given that the author was ConservativeHome editor Tim Montgomerie, perhaps that isn’t the support Balls needs.

The story was also covered by Guido Fawkes, Guardian politics and ConservativeHome

Update: Elsewhere, Iain Dale says he was "incredulous" when he read Seldon's piece and describes Balls as a politician "respected and feared by the Conservatives".

Dale writes: "They [the Conservatives] try to pretend that he is their biggest asset. Some may really believe that, but for most it is pure bravado. He knows how to needle Tories, he knows which buttons to press to rile them and his attacks invariably hit home."

Shadow chancellor Ed Balls speaks on the second day of the annual Labour Party Conference in Manchester on October 1, 2012. Photograph: Getty Images.

Tim Wigmore is a contributing writer to the New Statesman and the author of Second XI: Cricket In Its Outposts.

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA