In the demonology of the left, Michael Ashcroft ranks somewhere between Margaret Thatcher and Rupert Murdoch. The Conservative peer is still loathed by many as the man who sought, in the words of Peter Mandelson, to “steal the election” in 2010 for David Cameron. Yet since standing down as deputy Tory chairman that year, the self-made billionaire, profiled by Andrew Gimson on page 30, has emerged as a complex figure who defies easy caricature.
A prolific pollster, Lord Ashcroft has published detailed research in the past year on Ukip, the Labour Party, the Corby by-election and the lack of support for the Conservatives among ethnic minorities. Rather than reserving his findings for his own party, he makes them freely available on his website. As he wrote in the introduction to It’s Not You, It’s Them, a recent collection of his psephology, he publishes his research because he likes “to offer new evidence as to how voters see things, and to provoke discussion and debate”. It is a public service for which all parties are grateful.
With a better understanding of voters’ opinions than most elected politicians, the peer now specialises in delivering uncomfortable truths to the Tories. On the day Mr Cameron made his promise of an EU referendum, he warned that Europe “barely registers” on the public’s list of concerns and that it was time to “move the conversation on to what the voters want to discuss”. During last year’s Conservative conference, he denounced a poster featuring the slogan “Labour isn’t learning” as “daft” and “juvenile”.
Besides serving as the nation’s pollster-in-chief, he funds ConservativeHome, the website edited by Tim Montgomerie, the non-partisan PoliticsHome and Biteback Publishing, which issues many good books from both left and right. While those Labour and Liberal Democrat candidates who fell victim to his marginal seats operation may never forgive him, he remains a businessman dedicated to reminding politicians that, however much they might wish otherwise, they cannot dissolve the people.
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