What the Lib Dems need to do to get back on track in 2013

Stopping the worst excesses of the Tories is not enough. The party needs radical new policies.

We’re bumping along in the polls at around 10 per cent, we have the most unpopular leader of all the major political parties, and in the last three Westminster by-elections we came third, fifth and eighth, losing our deposits in two of the three campaigns. You might think the Lib Dems go into 2013 with a large black cloud hanging overhead and an awful sense of impending doom. You’d be wrong.

The grassroots are surprisingly chipper. In the most recent Lib Dem Voice survey (fieldwork just before Christmas), 77 per cent of respondents said they continued to support the party being in coalition, 61 per cent said they thought the party was on the right course, and (hold onto your hats) 58 per cent said they were either "very satisfied" or "satisfied" with Nick’s leadership.

How come? Well, partly it’s the Pollyanna lurking inside every Lib Dem. Doing less than spectacularly in mid-term polls is the default expectation for most grassroots members (even if by-election disaster after disaster is something of a novelty), so this doesn’t feel like particularly alien territory for most folk. It’s also true when you look at local election results – and when we think about the 2015 general election, we think of it at a local level – we’ve done rather better in 2013 than most people realise.

And many in the party genuinely look at the good things the Lib Dems have achieved in government – 2 million out of income tax altogether, the pupil premium, Green Investment Bank et al – and think actually, for doing all that, unpopularity is a price worth paying. And that’s a fair point. But I can’t help but feel the party may have listened to the Prime Minister’s call for the country to approach 2013 with a sense of realism and optimism a tad too literally.

So here’s my two pennies' worth for the next 12 months if the Lib Dems are going to get back on electoral track.

We have a ‘new’ positioning of the party as the only repository of both economic competence and social justice. Of course, it’s not new– Nick announced it at conference in September 2011. But it’s not really stuck has it? Might I suggest that this may have something to do with the fact that demonstrating economic competence during the worst economic malaise for 80 plus years is quite tricky? Ditto social fairness, when the last government before you has spent all the money, and you’ve got your coalition partners introducing a benefit cap and apparently encouraging words like ‘feckless’ and ‘workshy’ to be bandied about.

So if that’s the strategy, fine – but we’ll need some rather better communications to get it resonating than we’ve managed to date. Might I suggest ditching the HQ line of ‘the Lib Dems are working to build a stronger economy in a fairer society, enabling every person to get on in life’ for the rather snappier ‘Lib Dems represent the head and the heart’. Folk might actually remember that.

And while stopping the worst excesses of the Tories is as important as ever – the snoopers' charter being just a starter – that won’t be enough. Neither will shouting ‘well, what would you do then?’ on a continuous loop at the Labour Party. We need some new, exciting policy initiatives of our own. Our newly elected federal policy committee needs not just to be thinking about the general election manifesto for 2015. It need to be presenting conference very quickly with some radical new thinking for debate and agreement. And then we need to be presenting it to the country.

As a party, we spent too long on our non-differentiation strategy with our coalition ‘partners’ – and we are now similarly in danger of thinking that if we shout at the Tories about how awful they are for the next 30 months, all will be right in the world. It won’t. We have 12 months to show the country we are still the radical, reforming and creative political party the members all joined. And if we do that, combined with our record to date, we’ve got a half a chance.

Richard Morris blogs at A View From Ham Common, which was named Best New Blog at the 2011 Lib Dem Conference.

Nick Clegg delivers a speech to the Centre Forum at The Commonwealth Club on December 17, 2012 in London. Photograph: Getty Images.

Richard Morris blogs at A View From Ham Common, which was named Best New Blog at the 2011 Lib Dem Conference

Photo: Getty
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Empty highs: why throwaway plastic goes hand in hand with bankrupt consumerism

We are in the throes of a terrible addiction to stuff.

A University of California study revealed this week that mankind has produced more than nine billion tonnes of plastic since the 1950s, with almost all of it ending up in landfill or the ocean. With the terrible effects of our decades-long addiction to throwaway packaging becoming increasingly apparent, it’s clear that a fresh approach is needed.

In April 2010, David Cameron set out his vision for Britain in the Conservative Party’s manifesto. Keen to show that the Tories had turned away from the "I’m Alright Jack" individualism of the 1980s, Cameron sought to fashion a softer, more inclusive brand.

The good society, Cameron argued, embraced much higher levels of personal, professional, civic and corporate responsibility. There was such a thing as society, and we’d all do well to talk to our neighbours a bit more. The Big Society, however, was roundly derided as a smokescreen for an aggressive tightening of the Government purse strings. And on the advice of his 2015 election fixer Lynton Crosby, Cameron later dropped it in favour of well-worn lines about economic security and jobs.   

While most would argue that the Big Society failed to amount to much, Cameron was at least right about one thing. We are happiest when we are part of something bigger than ourselves. No matter how much the credit card companies try to convince us otherwise, mindless individualism won’t make us nearly as contented as we’re led to believe by big conglomerates.

By any measure, we are in the throes of a terrible addiction to stuff. As a nation, we have run up unsecured debts of more than £350bn, which works out at £13,000 per household. Fuelled by a toxic mix of readily available credit and interest rates at historic lows, we cripple ourselves financially to feel the empty high derived from acquiring yet more stuff.

Purchasing has become a leisure pursuit, ensuring the rate at which we acquire new stuff exceeds the rate at which we can find somewhere to put it. Burdened with ever increasing amounts of stuff, consumers are forced to outsource their storage. The UK didn’t have a self-storage industry 30 years ago, but now it is the largest in Europe.

With the personal debt mountain soaring, we’d all do well to realise that we will never have enough of something we don’t need.

The growth of rampant consumerism has coincided with an explosion in demand for single-use plastic. Like the superfluous possessions we acquire, throwaway plastic packaging helps satisfy our desire to get exactly what we want without having any thought for the long-term consequences. Plastic packaging is easy and convenient, but ultimately, will do us immense harm.

In 1950, close to 1.5 million tonnes of plastic was produced globally. Today, the figure stands at more than 320 million tonnes. The vast majority of our plastic waste either ends up in landfill or the ocean, and our failure to kick the plastic habit has put is in the ludicrous position where there is set to be more plastic than fish in global seas by 2050.

There is also growing evidence that our penchant for endless throwaway plastic might be storing up serious health problems for our children later down the line. According to a University of Ghent study published earlier this year, British seafood eaters risk ingesting up to 11,000 pieces of plastic each year. The report followed UN warnings last year that cancer-causing chemicals from plastic are becoming increasingly present in the food chain.

Something must give. Unsustainable as our reliance on fast credit to finance ever more stuff, our addiction to plastic packaging is storing up serious problems for future generations. The instant gratification society, high on the dopamine rush that fades so quickly after acquiring yet another material asset, is doomed unless decisive action is forthcoming.

So what is to be done? The 2016 US documentary Minimalism points to a smarter way forward. Minimalism follows the lives of ordinary people who have shunned the rat race in favour of a simpler life with less stuff and less stress. The most poignant bit of the film features ex-broker AJ Leon recounting how he chose to forgo the glamour and riches of Wall Street for a simpler life. After a meteoric rise to the top of his profession, Leon decided to jack it all in for a more fulfilling existence.

While challenging the view that to be a citizen is to be a consumer is easier said than done, there are small changes that we can enact today that will make a huge difference. We simply have no choice but to dramatically reduce the amount of plastic that we can consume. If we don’t, we may soon have to contend with the ocean being home to more plastic than fish.

Like plastic, our bloated consumer culture is a disaster waiting to happen. There must be a better way.

Sian Sutherland is co-founder of campaign group A Plastic Planet which is campaigning for a plastic free-aisle in supermarkets.

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