Was Adam Afriyie stitched up as a warning to other would-be Tory rebels?

Tory MPs are in no hurry to dismiss the possibility that Downing Street leaked the story to expose a small rebel cell early in its development.

There is no chance of Adam Afriyie, the Conservative MP for Windsor, leading his party this side of a general election. There wasn’t much chance of him ever leading it before yesterday’s papers reported a nascent plot to line him up as David Cameron’s successor/usurper. Now that the plot’s bolt is prematurely shot that chance has shrunk to somewhere in the region of zilch.

So what is going on? As I wrote in my column last week, there is no shortage of resentment against Cameron in the Tory party. The underlying causes of that seething unrest have not gone away despite a burst of loyal exuberance following the promise of a referendum on Britain’s European Union membership.

There is a small and noisy cohort of Conservative MPs – I call them The Implacables – who are effectively in opposition already. They seem to want to accelerate the party’s defeat in the next election in order to provoke a crisis that would engulf the whole Cameroon “modernising” enterprise. They might then seize control and steer the Tories towards what they see as a more authentic Conservative agenda. In this respect, The Tory Implacables are to the right what Bennite ultras once were to Labour and the left – chasing ideological purity over electability and hating moderates on their own side with more vigour and passion than they hate the party opposite. They seem to relish the purgative potential of a leadership meltdown.

Even so, it seems unlikely any subscriber to that tendency would be so inept as to brief a couple of Sunday newspapers about their plans to unseat the Prime Minister and replace him with an MP of whom no-one outside Westminster (or his own constituency) has heard. If there was any kind of movement behind Adam Afriyie, I very much doubt it wanted its manoeuvres splashed all over the Mail on Sunday; still less at the end of a week when the Tory party was trying to make a big show of loyalty and was revelling in the perceived triumph of Cameron’s Big Europe Speech ™.

The net effect of the publicity was to make the plotters look like a small, ridiculous fanatical sect and to invite opprobrium from the overwhelming majority of Tories, which was I suspect the purpose of placing those stories in the papers. The source was, in other words, not Afriyie’s "friends" but quite the opposite. It was a device to expose a small rebel cell early on in its development and at a time when the Prime Minister is strong in order to stifle it and flush out any sympathisers. Perhaps that sounds like an over-elaborate conspiracy theory. Cock-up and ineptitude are usually the safest explanation for any rash-looking action in politics. Still, Tories I have spoken to today are in no hurry to dismiss the possibility that Afriyie’s head has, metaphorically speaking, been stuck on a spike outside Downing Street as a warning to others.

Update: I notice Peter Oborne is picking up much the same vibe.

Adam Afriyie, the Conservative MP for Windsor, was reported to be plotting to succeed David Cameron if the Conservatives are defeated in 2015. Photograph: Getty Images.

Rafael Behr is political columnist at the Guardian and former political editor of the New Statesman

Photo: Getty
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UnHerd's rejection of the new isn't as groundbreaking as it seems to think

Tim Montgomerie's new venture has some promise, but it's trying to solve an old problem.

Information overload is oft-cited as one of the main drawbacks of the modern age. There is simply too much to take in, especially when it comes to news. Hourly radio bulletins, rolling news channels and the constant stream of updates available from the internet – there is just more than any one person can consume. 

Luckily Tim Montgomerie, the founder of ConservativeHome and former Times comment editor, is here to help. Montgomerie is launching UnHerd, a new media venture that promises to pull back and focus on "the important things rather than the latest things". 

According to Montgomerie the site has a "package of investment", at least some of which comes from Paul Marshall. He is co-founder of one of Europe's largest hedge funds, Marshall Wace, formerly a longstanding Lib Dem, and also one of the main backers and chair of Ark Schools, an academy chain. The money behind the project is on display in UnHerd's swish (if slightly overwhelming) site, Google ads promoting the homepage, and article commissions worth up to $5,000. The selection of articles at launch includes an entertaining piece by Lionel Shriver on being a "news-aholic", though currently most of the bylines belong to Montgomerie himself. 

Guidelines for contributors, also meant to reflect the site's "values", contain some sensible advice. This includes breaking down ideas into bullet points, thinking about who is likely to read and promote articles, and footnoting facts. 

The guidelines also suggest focusing on what people will "still want to read in six, 12 or 24 months" and that will "be of interest to someone in Cincinnati or Perth as well as Vancouver or St Petersburg and Cape Town and Edinburgh" – though it's not quite clear how one of Montgomerie's early contributions, a defence of George Osborne's editorship of the Evening Standard, quite fits that global criteria. I'm sure it has nothing to do with the full page comment piece Montgomerie got in Osborne's paper to bemoan the deficiencies of modern media on the day UnHerd launched. 

UnHerd's mascot  – a cow – has also created some confusion, compounded by another line in the writing tips describing it as "a cow, who like our target readers, tends to avoid herds and behave in unmissable ways as a result". At least Montgomerie only picked the second-most famous poster animal for herding behaviour. It could have been a sheep. In any case, the line has since disappeared from the post – suggesting the zoological inadequacy of the metaphor may have been recognised. 

There is one way in which UnHerd perfectly embodies its stated aim of avoiding the new – the idea that we need to address the frenetic nature of modern news has been around for years.

"Slow news" – a more considered approach to what's going on in the world that takes in the bigger picture – has been talked about since at least the beginning of this decade.

In fact, it's been around so long that it has become positively mainstream. That pusher of rolling coverage the BBC has been talking about using slow news to counteract fake news, and Montgomerie's old employers, the Times decided last year to move to publishing digital editions at set points during the day, rather than constantly updating as stories break. Even the Guardian – which has most enthusiastically embraced the crack-cocaine of rolling web coverage, the live blog – also publishes regular long reads taking a deep dive into a weighty subject. 

UnHerd may well find an audience particularly attuned to its approach and values. It intends to introduce paid services – an especially good idea given the perverse incentives to chase traffic that come with relying on digital advertising. The ethos it is pitching may well help persuade people to pay, and I don't doubt Montgomerie will be able to find good writers who will deal with big ideas in interesting ways. 

But the idea UnHerd is offering a groundbreaking solution to information overload is faintly ludicrous. There are plenty of ways for people to disengage from the news cycle – and plenty of sources of information and good writing that allow people to do it while staying informed. It's just that given so many opportunities to stay up to date with what has just happened, few people decide they would rather not know.